Content
2025
- 978-3-031-89162-5 Marketing and Dysfunctional Consumer Behaviour
by Gioele Zamparo - 978-3-031-83896-5 Social Media and Crisis Communication in the Cruise Industry
by Ginevra Testa
2024
- 978-3-031-80128-0 Early Internationalizing Firms
by Rubina Romanello & Maria Chiarvesio - 978-3-031-58657-6 Strategic Agility in Dynamic Business Environments
by Marco Balzano & Guido Bortoluzzi
2022
- 978-3-031-12027-5 Managing Sustainability
edited by Beatrice Luceri & Elisa Martinelli - 978-3-031-04832-6 Marketing in Culturally Distant Countries
by Giovanna Magnani
2021
- 978-3-030-63742-2 Entrepreneurial Essence in Family Businesses
by Bernardo Bertoldi
2020
- 978-3-030-51769-4 Art and Business
by Stefania Masè - 978-3-030-48177-3 Innovation in Community-Based Private Practices Through eHealth
by Nicola Cobelli - 978-3-030-33588-5 International Marketing Strategy
by Giovanna Pegan & Donata Vianelli & Patrizia de Luca
2019
- 978-3-030-15999-3 Marketing Innovations in the Automotive Industry
by Elena Candelo
2018
- 978-3-319-77881-5 Impact of Culture on Management of Foreign SMEs in China
by Rubens Pauluzzo & Bin Shen - 978-3-319-77550-0 The Experience Logic as a New Perspective for Marketing Management
edited by Tonino Pencarelli & Fabio Forlani
2017
- 978-3-319-53351-3 Business Model Innovation
by Daniela Andreini & Cristina Bettinelli - 978-3-319-51991-3 Marketing and Customer Loyalty
by Mauro Cavallone