Virtual Reality, Real Intentions
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-10142-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Generoso Branca, 2025. "Introduction," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 1, pages 1-5, Springer.
- Generoso Branca, 2025. "Virtual Reality in Marketing: Consumer and Product Research," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 2, pages 7-27, Springer.
- Generoso Branca, 2025. "Packaging Design, Sustainability and the Consumer Perspective," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 3, pages 29-54, Springer.
- Generoso Branca, 2025. "Research Design and Methodology," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 4, pages 55-74, Springer.
- Generoso Branca, 2025. "Preliminary Study and Main Experiments Procedure," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 5, pages 75-80, Springer.
- Generoso Branca, 2025. "Study 1—Consumers’ Response to Structural Cues," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 6, pages 81-87, Springer.
- Generoso Branca, 2025. "Study 2—Consumers’ Response to Haptic Cues," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 7, pages 89-96, Springer.
- Generoso Branca, 2025. "Study 3—Consumers’ Response to Visual Cues," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 8, pages 97-103, Springer.
- Generoso Branca, 2025. "Discussions, Implications, and Limitations of the Research," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 9, pages 105-115, Springer.
- Generoso Branca, 2025. "Conclusions," International Series in Advanced Management Studies, in: Virtual Reality, Real Intentions, chapter 10, pages 117-118, Springer.
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