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The Artificial Intelligence And Contemporary Marketing

Author

Listed:
  • Neviana Krasteva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

The purpose of this work is to give a brief look at how the entry of robotics, including artificial intelligence, machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.

Suggested Citation

  • Neviana Krasteva, 2021. "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 20(1), pages 109-129, September.
    • Handle: RePEc:sko:yrbook:v:20:y:2021:i:1:p:109-129
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    File URL: http://www.feba.uni-sofia.bg/sko/yrbook/Yearbook20-07.pdf
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    More about this item

    Keywords

    marketing; marketing mix; AI;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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