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Neviana Stefanova Krasteva

Personal Details

First Name:Neviana
Middle Name:Stefanova
Last Name:Krasteva
Suffix:
RePEc Short-ID:pkr318

Affiliation

(75%) Faculty of Economics and Business Administration
Sofia University St. Kliment Ohridski

Sofia, Bulgaria
http://www.uni-sofia.bg/feba/
RePEc:edi:fesofbg (more details at EDIRC)

(25%) International Business School

Botevgrad, Sofia, Bulgaria
http://www.ibsedu.bg/
RePEc:edi:ibssobg (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Neviana Krasteva, 2016. "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences 4006333, International Institute of Social and Economic Sciences.
  2. Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
  3. Neviana Krasteva, 2014. "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences 0401600, International Institute of Social and Economic Sciences.

Articles

  1. Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
  2. Neviana Krasteva, 2020. "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 18(1), pages 211-229, July.
  3. Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 17(1), pages 149-168, June.
  4. Neviana Krasteva, 2018. "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 15(1), pages 59-74, June.
  5. Neviana Krasteva & Volen Philipov, 2016. "“Augmented Reality” and Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 13(1), pages 167-175, September.
  6. Neviana Krasteva, 2016. "Digital Marketing And Communications In Pharmaceutical Industry," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 14(1), pages 181-200, March.
  7. Neviana Krasteva, 2011. "Marketing Research In Fairy Tales," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 9(1), pages 153-170, March.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Rankings

This author is among the top 5% authors according to these criteria:
  1. Number of Abstract Views in RePEc Services over the past 12 months, Weighted by Number of Authors

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (3) 2015-03-27 2015-06-27 2016-07-23
  2. NEP-CIS: Confederation of Independent States (2) 2015-03-27 2016-07-23
  3. NEP-HIS: Business, Economic & Financial History (1) 2015-06-27
  4. NEP-POL: Positive Political Economics (1) 2016-07-23
  5. NEP-TUR: Tourism Economics (1) 2016-07-23

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