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“Augmented Reality” and Marketing


  • Neviana Krasteva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

  • Volen Philipov


The following article summarizes the results of a study of the applications of augmented reality in marketing, and emphasizes the importance and necessity of using this technology in the field. Augmented reality is viewed in the context of the “experiential marketing.” Some examples for the application of the new technology, as well as problems and doubts which arise along with it, are presented and analyzed

Suggested Citation

  • Neviana Krasteva & Volen Philipov, 2016. "“Augmented Reality” and Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 13(1), pages 167-175, September.
  • Handle: RePEc:sko:yrbook:v:13:y:2016:i:1:p:167-175

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