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Report NEP-MKT-2015-03-27
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Gokhan Akandere, 2014, "Marketing Strategy For Businesses Which Serve In Logistic Sector: Guerilla Marketing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702337, Oct.
- Oksana Loginova & Andrea Mantovani, 2015, "Information and Online Reviews," Working Papers, Department of Economics, University of Missouri, number 1505, Mar.
- Jana Majerová & Tomá? Klie?tik, prof., 2014, "Possibilities of social networks usage in the process of brand value building and managing ? results of survey focused on the customer's perceptions," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902973, Dec.
- Marcel Meler & Dragan Maga?, 2014, "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300294, Jul.
- Zeki Ayag, 2014, "Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902719, Dec.
- Tudor Niciporuc, 2014, "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902287, Dec.
- Boonchai Hongcharu, 2014, "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0300643, Jul.
- Michael Toedt, 2014, "The Development of a Response-Function for Customer Relationship Marketing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0100789, May.
- Serdar Yildiz, 2014, "Effects of Absurdity in Advertising on Consumers? Attitude Toward the Ad and Recall," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702020, Oct.
- Petr Svoboda & Monika Harantova, 2014, "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902941, Dec.
- Neviana Krasteva, 2014, "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 0401600, Jul.
- Nurcan Turan & Nuri Calik, 2014, "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0802271, Oct.
- Adnan Butt, 2014, "The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0200638, Jun.
- DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014, "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702155, Oct.