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Current Marketing Strategies In Higher Education

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Listed:
  • Neviana Krasteva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

  • Aleksey Potebnya

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

The article examines the evolving landscape of marketing strategies in higher education, focusing on how institutions leverage marketing to enhance their visibility and attract prospective students. By analyzing various marketing approaches and their impact on student recruitment, the study highlights the significance of tailored communication and online presence in today‘s competitive educational environment. The research methodology includes a comprehensive review of current marketing techniques, case studies of successful campaigns, and interviews with marketing professionals within the academic sector.

Suggested Citation

  • Neviana Krasteva & Aleksey Potebnya, 2025. "Current Marketing Strategies In Higher Education," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 24(1), pages 151-167, August.
    • Handle: RePEc:sko:yrbook:v:24:y:2025:i:1:p:151-167
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