Printed from https://ideas.repec.org/n/nep-mkt/2015-06-27.html
Report NEP-MKT-2015-06-27
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- dilek çukul, 2015, "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304324, Jun.
- Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015, "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304200, Jun.
- Huang, Yufeng, 2015, "Empirical analysis of consumer behavior," Other publications TiSEM, Tilburg University, School of Economics and Management, number 9cc96a79-43d7-436d-87d3-3.
- Theodore (Ted) Mitchell & Shawn Mitchell, 2015, "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304141, Jun.
- Ngoulma, Jeannot, 2015, "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper, University Library of Munich, Germany, number 65250, Jun.
- Item repec:sek:ibmpro:2304425 is not listed on IDEAS anymore
- Neviana Krasteva, 2015, "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304060, Jun.
- Muhammad Irfan Tariq, 2015, "Examining the Relationship between Risk Aversion and Behavioral Loyalty in the presence of Brand Affects and Attitudinal Loyalty as mediator: Evidence from Emerging Market," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2303924, Jun.
- Fatma Zeynep Özata & ?çlem Er, 2015, "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304356, Jun.
- Item repec:wai:market:1501 is not listed on IDEAS anymore
- Fischer, Ingo & Kieler, Julia, 2015, "Towards an employer brand - An evidence-based approach to develop an employer brand: A case study of a Berlin-based business incubator in the online and mobile gaming industry," Working Papers, Berlin School of Economics and Law, Institute of Management Berlin (IMB), number 82.
- Barry, I. & Bonroy, O. & Garella, P.G., 2015, "On taxes and subsidies with private eco-labeling," Working Papers, Grenoble Applied Economics Laboratory (GAEL), number 2015-09.