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Google Doodles and Covid-19

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Abstract

In the period April-September 2020, Google showed several doodles on its home page, illustrating specific actions individuals could take to reduce the spread of Covid-19 (such as handwashing, staying home and wearing masks). Rather than showing these Covid-19- related doodles in all countries, Google showed most of these in some selected countries only, and over time changed the set of countries in which the doodles were shown. In this paper, we analyze which countries were more likely to be ‘treated’ by the Google doodles and whether the Google Doodle that recommended people to ‘Stay Home: Save Lives’ affected people’s mobility.

Suggested Citation

  • Tom Coupé & Boaz Shmueli, 2021. "Google Doodles and Covid-19," Working Papers in Economics 21/07, University of Canterbury, Department of Economics and Finance.
    • Handle: RePEc:cbt:econwp:21/07
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    File URL: https://repec.canterbury.ac.nz/cbt/econwp/2107.pdf
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    More about this item

    Keywords

    Google Doodles; Covid-19; social marketing;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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