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Digital engagement strategies in a pandemic

Author

Listed:
  • Lojede, Seanice

    (Blu Flamingo Digital HQ, 1st Floor Eagle Canyon Office Park, Johannesburg 2195, South Africa)

Abstract

This paper discusses Blu Flamingo Digital’s approach to digital marketing in a pandemic, examining the trends that have emerged and how the ecosystem has changed, along with solutions to mitigate the risk of not understanding how these developments are affecting consumer behaviour. More than anything else, however, the paper stresses the importance of flexibility, that is learning to adapt to an evolving situation without losing sight of one’s original goals.

Suggested Citation

  • Lojede, Seanice, 2021. "Digital engagement strategies in a pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 160-168, September.
    • Handle: RePEc:aza:jdsmm0:y:2021:v:9:i:2:p:160-168
    as

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    More about this item

    Keywords

    new normal; digital marketing strategies; pandemic; digital strategy; new media; e-commerce; PPC; digital engagement strategies; SEO; CRO; search terms; mobile traffic;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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