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Integrating user research into an agile project at NHS Digital: A case study

Author

Listed:
  • Duda, Sabrina

    (Head of User Experience, VERJ, UK)

  • Chearman, Tim

    (Data and Security Programme Manager, UK)

Abstract

This article discusses how user experience (UX) research can be integrated into agile projects, giving special attention to remote research methods. Using a case study about the National Health Service (NHS) Data Security Centre, the article shows how UX research can be successfully applied in a fast-paced project. The case study describes how by working together in a cross-functional team, client (NHS) and supplier (Valtech) employees, designed, user-tested and developed a new website for the NHS Data Security Centre in just seven weeks, to include a new homepage, a suggestion for a new information architecture, and a new concept, layout and content for several further pages. Special challenges included a distributed team and the advent of the coronavirus, which meant recruiting users for research became more difficult.

Suggested Citation

  • Duda, Sabrina & Chearman, Tim, 2021. "Integrating user research into an agile project at NHS Digital: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 308-320, April.
    • Handle: RePEc:aza:jdsmm0:y:2021:v:8:i:4:p:308-320
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    More about this item

    Keywords

    user experience; lean UX; remote user research; agile; minimum viable product; remote teamwork; cross-functional teams; NHS;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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