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How agencies are adapting during the COVID-19 pandemic

Author

Listed:
  • Giuliani, Marco

    (Planable, USA)

  • Muntean, Xenia

    (Planable, USA)

Abstract

The impact of COVID-19 has been felt by agencies, big and small, worldwide. The advent of the ongoing pandemic saw many agencies scrambling for new ways of working, as non-essential businesses closed down and workers around the world bunkered down in their homes. While much ink has been spilled on the impact that COVID-19 has had on agencies, little research has been conducted into how agencies are adapting to it. Teams have replaced meeting halls with Zoom calls and water cooler chit-chat with online, socially distanced team-building exercises. This paper explores how agencies have been affected by COVID-19, the implications, and various ways of adapting to the new economic landscape.

Suggested Citation

  • Giuliani, Marco & Muntean, Xenia, 2021. "How agencies are adapting during the COVID-19 pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 13-21, June.
    • Handle: RePEc:aza:jdsmm0:y:2021:v:9:i:1:p:13-21
    as

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    More about this item

    Keywords

    COVID-19; agencies; marketing; digital media; advertising;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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