IDEAS home Printed from https://ideas.repec.org/a/eco/journ2/2021-01-33.html
   My bibliography  Save this article

The Role of Green Marketing in Energy Conservation in the Domestic Sector

Author

Listed:
  • Pranjjal Shukla

    (Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India.)

  • Dipen Paul

    (Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India.)

  • Sushant Malik

    (Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India.)

  • Dharmesh K. Mishra

    (Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India.)

Abstract

India now ranks 3rd after China and USA in the Primary Energy consumption. One of the sectors which have shown a sharp increase in the domestic sector. Keeping in mind the impacts on the environment and associated expenses, reduction in energy consumption in this sector is an important domain of research. The paper aims to analyse the role of Green Marketing and its tools in affecting the Energy-saving and Green Product Buying behaviour in the Domestic Sector. The factors considered for the analysis seem to have strong correlation hence Descriptive Statistics doesn t give a clear picture. Therefore a more advanced market research tool such as factor analysis helps in understanding the factor loadings. At the same time, an effort made is to understand whether price or Environmental Concern plays a pivotal role in buying an Energy-efficient appliance. The research proves the significance of Green marketing in influencing the buying Behaviour and Energy-saving behaviour as Respondents claim they are highly influenced by Green Packaging and Environmental Beliefs. It can also be noted that although advertising plays a good role in spreading awareness amongst respondents, it is not a significant factor to change their perception regarding the purchase of Green products. Recommendations are made to augment the extent of exploration in the study of Green marketing and its role in energy-saving behaviour.

Suggested Citation

  • Pranjjal Shukla & Dipen Paul & Sushant Malik & Dharmesh K. Mishra, 2021. "The Role of Green Marketing in Energy Conservation in the Domestic Sector," International Journal of Energy Economics and Policy, Econjournals, vol. 11(1), pages 263-269.
    • Handle: RePEc:eco:journ2:2021-01-33
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/ijeep/article/download/10567/5587
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/ijeep/article/view/10567/5587
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bhattacharya, Mita & Paramati, Sudharshan Reddy & Ozturk, Ilhan & Bhattacharya, Sankar, 2016. "The effect of renewable energy consumption on economic growth: Evidence from top 38 countries," Applied Energy, Elsevier, vol. 162(C), pages 733-741.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alettin Irmak & Nurlan Kurmanov & Onaikhan Zhadigerova & Zukhra Turdiyeva & Aigul Bakirbekova & Gaukhar Saimagambetova & Assilbek Baidakov & Aigul Mukhamejanova & Madina Tolysbayeva & Sagyngali Seitzh, 2023. "Shaping Energy-Saving Behavior in Education System: A Systematic Review," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 46-60, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Villanthenkodath, Muhammed Ashiq & Mahalik, Mantu Kumar, 2021. "Does economic growth respond to electricity consumption asymmetrically in Bangladesh? The implication for environmental sustainability," Energy, Elsevier, vol. 233(C).
    2. Shahbaz, Muhammad & Hoang, Thi Hong Van & Mahalik, Mantu Kumar & Roubaud, David, 2017. "Energy consumption, financial development and economic growth in India: New evidence from a nonlinear and asymmetric analysis," Energy Economics, Elsevier, vol. 63(C), pages 199-212.
    3. Hosein Mohammadi & Sayed Saghaian & Bahareh Zandi Dareh Gharibi, 2023. "Renewable and Non-Renewable Energy Consumption and Its Impact on Economic Growth," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    4. Panagiotis Trivellas & Georgios Malindretos & Panagiotis Reklitis, 2020. "Implications of Green Logistics Management on Sustainable Business and Supply Chain Performance: Evidence from a Survey in the Greek Agri-Food Sector," Sustainability, MDPI, vol. 12(24), pages 1-29, December.
    5. Ostadzad, Ali Hossein, 2022. "Innovation and carbon emissions: Fixed-effects panel threshold model estimation for renewable energy," Renewable Energy, Elsevier, vol. 198(C), pages 602-617.
    6. Okumus, Fevzi & Kocak, Emrah, 2023. "Tourism and economic output: Do asymmetries matter?," Annals of Tourism Research, Elsevier, vol. 100(C).
    7. Wei Wang & Kehui Wei & Oleksandr Kubatko & Vladyslav Piven & Yulija Chortok & Oleksandr Derykolenko, 2023. "Economic Growth and Sustainable Transition: Investigating Classical and Novel Factors in Developed Countries," Sustainability, MDPI, vol. 15(16), pages 1-15, August.
    8. Namahoro, J.P. & Wu, Q. & Su, H., 2023. "Wind energy, industrial-economic development and CO2 emissions nexus: Do droughts matter?," Energy, Elsevier, vol. 278(PA).
    9. Gerard Bikorimana & Charles Rutikanga & Didier Mwizerwa, 2020. "Linking energy consumption with economic growth: Rwanda as a case study," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 2020(2), pages 181-200.
    10. Adekoya, Oluwasegun B. & Olabode, Joshua K. & Rafi, Syed K., 2021. "Renewable energy consumption, carbon emissions and human development: Empirical comparison of the trajectories of world regions," Renewable Energy, Elsevier, vol. 179(C), pages 1836-1848.
    11. Saidi Kais & Ben Mbarek Mounir, 2017. "Causal interactions between environmental degradation, renewable energy, nuclear energy and real GDP: a dynamic panel data approach," Environment Systems and Decisions, Springer, vol. 37(1), pages 51-67, March.
    12. Juangsa, Firman Bagja & Prananto, Lukman Adi & Mufrodi, Zahrul & Budiman, Arief & Oda, Takuya & Aziz, Muhammad, 2018. "Highly energy-efficient combination of dehydrogenation of methylcyclohexane and hydrogen-based power generation," Applied Energy, Elsevier, vol. 226(C), pages 31-38.
    13. Riza Radmehr & Samira Shayanmehr & Ernest Baba Ali & Elvis Kwame Ofori & Elżbieta Jasińska & Michał Jasiński, 2022. "Exploring the Nexus of Renewable Energy, Ecological Footprint, and Economic Growth through Globalization and Human Capital in G7 Economics," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    14. Ben-Salha, Ousama & Dachraoui, Hajer & Sebri, Maamar, 2021. "Natural resource rents and economic growth in the top resource-abundant countries: A PMG estimation," Resources Policy, Elsevier, vol. 74(C).
    15. Khadijah Iddrisu & Isaac Ofoeda & Joshua Yindenaba Abor, 2023. "Inward foreign direct investment and inclusiveness of growth: will renewable energy consumption make a difference?," International Economics and Economic Policy, Springer, vol. 20(3), pages 367-388, July.
    16. Łukasz Nazarko & Eigirdas Žemaitis & Łukasz Krzysztof Wróblewski & Karel Šuhajda & Magdalena Zajączkowska, 2022. "The Impact of Energy Development of the European Union Euro Area Countries on CO 2 Emissions Level," Energies, MDPI, vol. 15(4), pages 1-12, February.
    17. Nagmi Moftah Aimer, 2020. "Renewable energy consumption, financial development and economic growth: Evidence from panel data for the Middle East and North African countries," Economics Bulletin, AccessEcon, vol. 40(3), pages 2058-2072.
    18. Marques, António Cardoso & Fuinhas, José Alberto & Neves, Sónia Almeida, 2018. "Ordinary and Special Regimes of electricity generation in Spain: How they interact with economic activity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 1226-1240.
    19. Iorember, Paul Terhemba & Usman, Ojonugwa & Jelilov, Gylych, 2019. "Asymmetric Effects of Renewable Energy Consumption, Trade Openness and Economic Growth on Environmental Quality in Nigeria and South Africa," MPRA Paper 96333, University Library of Munich, Germany, revised 2019.
    20. Jeffrey Kouton, 2021. "The impact of renewable energy consumption on inclusive growth: panel data analysis in 44 African countries," Economic Change and Restructuring, Springer, vol. 54(1), pages 145-170, February.

    More about this item

    Keywords

    Consumer Behaviour; Environmental Belief; Energy Saving; Green Marketing;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O4 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ2:2021-01-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.