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Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors

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  • Abdelmaged, Mohamed Adel Mahmoud

Abstract

Immersive technologies such as virtual reality is continuing to alter cross-industry applications by providing compelling user experiences throughout platforms. Virtual reality has advanced dramatically in recent years, and it is increasingly being utilized in gaming, advertising, entertainment, and staff training programs. Real-life simulations and immersive consumer experience have contributed to virtual reality's broad acceptance in the gaming and entertainment industries. AR and VR technologies appear to have significant potential in a variety of businesses. Owners of businesses could consider using immersive technologies in order to get new consumers and improve their engagement experience. This research aims to explore the applications of virtual reality in different sectors such as: healthcare, entertainment, tourism, education, and retail industries.

Suggested Citation

  • Abdelmaged, Mohamed Adel Mahmoud, 2021. "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper 110491, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:110491
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    References listed on IDEAS

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    1. Jella Pfeiffer & Thies Pfeiffer & Martin Meißner & Elisa Weiß, 2020. "Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments," Information Systems Research, INFORMS, vol. 31(3), pages 675-691, September.
    2. Alzayat, Ayman & Lee, Seung Hwan (Mark), 2021. "Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment," Journal of Business Research, Elsevier, vol. 130(C), pages 348-363.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Education; Entertainment; Health care; Retails; Virtual reality;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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