Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2020

• Sunday Adekunle Aduloju, 2020, "Personality Traits and Performance of Salespersons among Insurance Companies in Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 127-138, September.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Diego Aparicio & Roberto Rigobon, 2020, "Quantum Prices," NBER Working Papers, National Bureau of Economic Research, Inc, number 26646, Jan.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," NBER Working Papers, National Bureau of Economic Research, Inc, number 26795, Feb.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020, "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27349, Jun.
• Naoki Aizawa & You Suk Kim, 2020, "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers, National Bureau of Economic Research, Inc, number 27695, Aug.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020, "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue special, pages 44-54, June.
• Halina Kiryluk & Ewa Glinska & Yauheniya Barkun, 2020, "Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 2, pages 289-307, June, DOI: 10.24136/oc.2020.012.
• Johnson, Catherine & McLaughlin, James, 2020, "Tourism branding and promotion: A critical approach," MPRA Paper, University Library of Munich, Germany, number 100706, May.
• Botteon Costa, Raone & Ferman, Bruno & Monte, Daniel, 2020, "Baggage fees in airlines: Is this a good idea?," MPRA Paper, University Library of Munich, Germany, number 101864, Jul.
• Negedu, Godwin & Isik, Abdurrahman, 2020, "Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council," MPRA Paper, University Library of Munich, Germany, number 102029, May, revised 01 Jul 2020.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b)," MPRA Paper, University Library of Munich, Germany, number 102553, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," MPRA Paper, University Library of Munich, Germany, number 103782, Oct.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper, University Library of Munich, Germany, number 104023, Apr.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020, "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper, University Library of Munich, Germany, number 120853.
• Kianoosh Moradi & Manizheh Bahreinizad & Majid Esmaeilpour, 2020, "Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 117-133, December,.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2020, "On the Private and Social Value of Consumer Data in Vertically-Integrated Platform Markets," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 583, Oct.
• Muhammad Tahir Jan & Ahmed Mohamed Hamed Aly Abouzaid & Nadeem & Tashpia Hossain, 2020, "Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 16-32.
• Angelos K. Sikalidis & Aleksandra S. Kristo & Anita H. Kelleher & Adeline Maykish, 2020, "Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 33-54.
• Neviana Krasteva, 2020, "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 18, issue 1, pages 211-229, July.
• Neviana Krasteva, 2020, "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 19, issue 1, pages 77-98, December.
• Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020, "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 775-789, December, DOI: 10.1007/s12525-019-00345-y.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2020, "Pricing and Supply Chain Transparency to Conscientious Consumers," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2020, Nov.
• Teodora Obretenova, 2020, "Implementation Of The Digital Marketingin The Service Sector," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 648-659.
• Antoniades George & Briede Dace & Kontina Marta & Milevica Inga & Stige-Skuskovnika Vita, 2020, "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases," Economics and Culture, Sciendo, volume 17, issue 1, pages 53-61, June, DOI: 10.2478/jec-2020-0005.
• Wąsowicz-Zaborek Elżbieta, 2020, "Cultural Determinants of Social Media Use in World Markets," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 423-435, December, DOI: 10.2478/foli-2020-0057.
• Ayodele Oniku & Kehinde Mokwenyei Anita, 2020, "Will shared leadership engenders innovative work behaviors among salesmen toward improved performance?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 3, pages 218-229, September, DOI: 10.2478/ijme-2020-0020.
• Santiago Joanna Krywalski, 2020, "The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support," Journal of Economics and Management, Sciendo, volume 42, issue 4, pages 70-98, December, DOI: 10.22367/jem.2020.42.04.
• Virketienė Austėja & Raišienė Agota Giedrė, 2020, "Beyond the Subjective Experience of Visual Information in the Modern Media," Journal of Intercultural Management, Sciendo, volume 12, issue 3, pages 99-116, September, DOI: 10.2478/joim-2020-0046.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020, "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, volume 24, issue 2, pages 69-93, December, DOI: 10.2478/manment-2019-0047.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 35-45.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics, Verein für Socialpolitik / German Economic Association, number 224638.
• Florian H. Schneider, 2020, "Signaling ideology through consumption," ECON - Working Papers, Department of Economics - University of Zurich, number 367, Oct, revised Jul 2022.

2019

• Violeta Elena Simion & Rocsana ?oniº Bucea-Manea & Amfim Adriana & Oliva Maria Dourado Martins & Blagica Sekovska & Irina Dijmãrescu, 2019, "Entomofagy – A Viable Solution for Supporting Food Security," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 51, pages 462-462.
• Samia Bouguerra, 2019, "The Role of Facebook in Activating Local Tourism: An Analytical Study," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 3, pages 77-86, September, DOI: 10.48100/merj.v1i3.44.
• Bos, Caroline Van Den, 2019, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 192-193, February.
• Thomas, Ian, 2019, "The impact of the General Data Protection Regulation on digital marketing and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 194-205, February.
• Slovak, Chris, 2019, "Customer-centric experiences through data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 206-213, February.
• Booth, David, 2019, "Marketing analytics in the age of machine learning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 214-221, February.
• Patterson, Laura, 2019, "How to ensure analytics and martech are relevant to the business," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 222-228, February.
• Somers, Dan, 2019, "The coming democratisation of emotions analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 229-237, February.
• Wang, Shu & Krisch, Ulrike, 2019, "A foundation for building a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 238-252, February.
• Nastasoiu, Mihaela Alina & Bendle, Neil & Vandenbosch, Mark, 2019, "Improving measurement with Big Data: Variety-seeking and survival," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 253-263, February.
• Earley, Seth, 2019, "`The AI Advantage: How to Put the Artificial Intelligence Revolution to Work` by Tom Davenport," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 264-267, February.
• Sterne, Jim, 2019, "Over the horizon: Marketing to personal agents," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 280-281, March.
• Steele, Rory & Roper, Jennie, 2019, "Less is more: An investigation into how different levels of localisation in out-of-home creative drive sales," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 282-289, March.
• Earley, Seth, 2019, "Communication and collaboration between chief data officers and chief marketing officers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 290-299, March.
• Fogarty, David & Jing, Lin & Harrison, Peter, 2019, "Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 300-310, March.
• Copulsky, Jonathan, 2019, "Do conversational platforms represent the next big digital marketing opportunity?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 311-316, March.
• Lovett, John, 2019, "The executable data strategy: A guide to using data with purpose," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 317-329, March.
• Even, Alon, 2019, "Analytics: Turning data into management gold," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 330-341, March.
• Kamena, Roger & Renaud, Jean-François, 2019, "Applying a delta opportunity index to paid media budget planning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 342-354, March.
• Lackey, Derek & Beaton, Neil, 2019, "The current state of data protection and privacy compliance in Canada and the USA," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 355-359, March.
• Angel, Gary, 2019, "Issues with shopper tracking and data quality: From solving multi-floor issues to driving better positional accuracy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 15-37, May.
• Iyer, Chitra, 2019, "Data collection for integrated customer data management: Concerns, considerations and best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 38-44, May.
• Unknown, 2019, "What do we mean by marketing analytics?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 4-5, May.
• Prantner, Jonathan, 2019, "Multi-touch attribution: A case study in automotive media optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 45-53, May.
• Ribeiro, Laura E., 2019, "Investment management: Competing in a data-driven world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 54-59, May.
• Burton, Stephanie & Powers, Andy, 2019, "Becoming a master: Best practices in attribution reporting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 6-14, May.
• Bradley, Joseph, 2019, "Getting an edge on data insights and breakthrough innovation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 60-64, May.
• Subramani, Santhosh, 2019, "Transforming the enterprise with applied artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 65-68, May.
• Zheng, Minyi & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C. & Ting, Ping-Ho, 2019, "Mining online comments to understand customer satisfaction with hotel technologies: A comparison of hotels in Beijing and Washington, DC," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 69-82, May.
• Acar, Murat & Toker, Aysegul, 2019, "Predicting consumer personality traits in the sharing economy: The case of Airbnb," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 83-96, May.
• Alcaraz, Raf, 2019, "The marketing mix paradox: More audience information may not equal better marketing mix measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 104-105, July.
• Duminil, Isaline & Pierrel, François-Xavier, 2019, "Out-of-home and top of mind: Moving beyond panels in out-of-home marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 106-120, July.
• Bughin, Jacques & O’Beirne, Barbara & Deakin, Jonathan, 2019, "The anatomy of successful digital transformation: The role of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 121-128, July.
• Vriens, Marco & Vidden, Chad, 2019, "The Linux Compete strategy: An analytics case study," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 129-136, July.
• Grigsby, Mike, 2019, "The customer journey: How customer touch points interact to drive increased loyalty, satisfaction and revenue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 137-145, July.
• Ribeiro, Laura E., 2019, "High-profile data breaches: Designing the right data protection architecture based on the law, ethics and trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 146-158, July.
• Cutler, Jennifer & Culotta, Aron, 2019, "Using weak supervision to scale the development of machine-learning models for social media-based marketing research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 159-169, July.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2019, "Closing the skills gap: Finding skilled analytics professionals for a dynamically changing data-driven environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 170-184, July.
• Earley, Seth, 2019, "`From Data to Decision: A Handbook for the Modern Business Analyst` by Marco Vriens, Song Chen and Chad Vidden," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 185-187, July.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 300-301, March.
• Marshall, Kevin, 2019, "Outside the box: How Microsoft’s packaging design team is shaping a culture that delivers better consumer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 302-309, March.
• Aaker, David, 2019, "Winning in the sharing economy: Six keys to Airbnb’s success," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 310-317, March.
• Mamuric, Nikki, 2019, "Femvertising: Advertising taking social responsibility to sell brands," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 318-325, March.
• Wakefield, Courtney Cox, 2019, "Achieving position 0: Optimising your content to rank in Google’s answer box," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 326-336, March.
• Yılmazer, Toygun, 2019, "Advertising for good: What is it good for?," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 337-342, March.
• Dolezal, Joanne, 2019, "A flight to quality? Why content marketing strategy must evolve," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 343-354, March.
• Faus, Ashley, 2019, "Move fast, save money, increase engagement: Why live video should be in every marketer’s toolkit," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 355-364, March.
• Sharpe, Stacey, 2019, "Safeguarding brands in online review forums: The role of managerial response," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 365-376, March.
• Marsden, Jamie, 2019, "Visualising corporate brands: Towards a framework of brandmark expression," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 377-388, March.
• Fernández-Cavia, José, 2019, "`The Paradox Planet. Creating Brand Experiences for the Age of I` by José Fernández-Cavia," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 389-390, March.
• Case, Corey, 2019, "A Fortune 14 company’s journey to delivering a modern e-commerce customer experience," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 10-19, June.
• Dasser, Mahmoud, 2019, "Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 20-41, June.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Linton, Mike, 2019, "Three principles to guide CMOs for success in a changing marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 42-47, June.
• Pal, Sandeep, 2019, "Understanding the impact of marketing transformation on sales and marketing alignment," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 48-57, June.
• Obiedzinski, Mariah & Guetschow, Kelsey, 2019, "How to leverage calls to action to simultaneously improve user experience and conversions," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 58-69, June.
• Dombrowski, David, 2019, "Designing for packaged products in a CPG world," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 6-9, June.
• Hill, Gaye & Harris, Vanessa F., 2019, "How an in-house creative team can develop videos that hit the mark (without breaking the budget)," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 70-75, June.
• Lieberman, Mike, 2019, "How ‘the new customer buyer’s journey’ is reshaping the way you strategically manage your brand," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 76-85, June.
• Fortunato, John A. & Gigliotti, Ralph A., 2019, "Non-causality crisis response and organisational reputation: The reactions of CVS to the opioid epidemic," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 86-99, June.
• Dolezal, Joanne, 2019, "Editorial: #SMMW19 — San Diego," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 104-106, September.
• Sahagun, Nydia, 2019, "Diversity is good business: Transforming business and marketing practices for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 107-118, September.
• Cheinman, Ida & Bishop, Susan, 2019, "Beyond the box: The intriguing challenges of branding service companies," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 119-126, September.
• Cruz, Lisa, 2019, "Do not leave your brand to chance: Plan your crisis communications now," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 127-135, September.
• Decesare, Charlene, 2019, "Why prospects go into the ‘black hole’ and what to do about it," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 136-145, September.
• Pereira, Gabriela, 2019, "Brand storytelling: A three-dimensional perspective," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 146-159, September.
• Montague, Jennifer, 2019, "Reframing the awareness funnel and lead nurturing strategies to increase B2B brand awareness and quality lead generation," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 160-166, September.
• Van Loon, Bert, 2019, "The agile content marketing roadmap: Integrating strategy and execution," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 167-178, September.
• Kirkpatrick, Nathan & Eason, Clifton, 2019, "The relationship between fan identification and collegiate athletic apparel brand preference," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 179-198, September.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 205-206, December.
• Stone, Michael & Trebbien, John D., 2019, "Brand licensing: A powerful marketing tool for today’s shopping battlefield," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 207-217, December.
• Bucher, John, 2019, "The age of experience: Harnessing the power of emerging technologies to take narratives in new directions," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 218-228, December.
• Lierman, Chris, 2019, "Experiential EQ and the power of experience: Human need, emotion and its effect on brand memory," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 229-240, December.
• Morrison, Gwen & Marcotte, David, 2019, "Looking to the future of commerce: Retail transformation as connected consumers embrace smart homes and smart stores," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 241-249, December.
• Kapferer, Jean-Noël & Michaut, Anne, 2019, "Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 250-264, December.
• Morais, Robert J. & Lerman, Dawn, 2019, "The brand language brief: A pillar of sound brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 265-281, December.
• Killian, Ginger & Mcclure, Todd, 2019, "Marketing communications in social network games: Promotional design considerations in the online era," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 282-294, December.
• Beniflah, Jake, 2019, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 109-109, January.
• Marín, Dr Gerardo, 2019, "In memoriam," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 110-111, January.
• Thomas, Jane Boyd & Peters, Cara, 2019, "Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 112-130, January.
• Jackson, Felecia F. Jordan & Chapa, Sindy & Lee, Jaejin & Davis, Kimberly A., 2019, "The role of ethnicity in the relationship between media exposure and female body dissatisfaction," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 131-151, January.
• Hughes, Mine Üçok & Stovall, Tony & Pehlivan, Ekin & Cardona, Rafael, 2019, "Strategic target marketing considerations and implications for the US Hispanic market," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 152-171, January.
• Havard, Cody T. & Inoue, Yuhei & Ryan, Timothy D., 2019, "Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 172-183, January.
• Shiau, Hong-Chi & Hsiao, Hsiang-Wen, 2019, "Creating a new persona for an old brand: Case study of the Uni-President instant noodle," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 184-191, January.
• Keeley, Michael G., 2019, "Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 192-198, January.
• Polychroniou, Constantine G., 2019, "Transculturalism and its effects on the internationalisation of markets: A conceptual framework," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 2, pages 199-215, January.
• Beniflah, Jake, 2019, "The cost of an outdated strategy: The case of US Hispanic marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 10-12, September.
• James, J.P., 2019, "The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 13-28, September.
• Lindsey-Warren, Tyrha M. & Dadzie, Charlene A., 2019, "Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 29-41, September.
• Lim, Young Joon & Lemanski, Jennifer, 2019, "The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 42-54, September.
• Unknown, 2019, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 5-5, September.
• Janssen, Anne & Hornikx, Jos, 2019, "Adapting advertising appeals to individualism or collectivism: The role of thought activation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 55-65, September.
• Beniflah, Jake & Orci, Andrew, 2019, "A 30-year view of US Latino marketing: An interview with Andrew Orci," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 6-9, September.
• Johnson, Richard Greggory & Imparato, Nicholas, 2019, "Marketing, communities of colour and the consequences of fast foods," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 66-78, September.
• Bonaparte, Yvette Lynne, 2019, "The shifting perceptions of a local police department," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 1, pages 79-86, September.
• Beckett, Simon, 2019, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 292-293, March.
• Sciarrino, Joann & Friedman, Jim & Kirk, Todd & Kitchings, Kim S. & Prudente, John, 2019, "Quantifying the importance, contribution and efficiency of Cotton Inc.’s paid, owned and earned media through customer journey modelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 294-311, March.
• Haynes, Marie, 2019, "Diagnosing the reason for a website’s loss in traffic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 312-322, March.
• Snyder, Tamara & Schaffer, Mike, 2019, "Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 323-331, March.
• Weber, Larry, 2019, "Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 332-340, March.
• Sposit, Nathaniel, 2019, "Adapting to digital marketing regulations: The impact of the General Data Protection Regulation on individualised, behaviour-based marketing techniques," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 341-348, March.
• Woodward, Philip, 2019, "Digital upcycling: Working with content we already have," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 349-356, March.
• Moyer, Caitlin & Griffin, Robert J. & Pokrywczynski, James, 2019, "Take me out to the Facebook page," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 357-370, March.
• Lee, Sangwon, 2019, "Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 4, pages 371-383, March.
• Taylor, Kieley, 2019, "‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 28-34, June.
• Thomas, Chris, 2019, "Winning in social: A blueprint for progressing enterprise social maturity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 35-43, June.
• Beckett, Simon, 2019, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Backaler, Joel, 2019, "Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 44-52, June.
• Wiid, Ria & Hurley, Paul & Mora-Avila, Paulo & Salmon, Jon, 2019, "Organisation-led engagement with consumers in hidden social spaces," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 53-67, June.
• Judy, Ben & Bather, Lily, 2019, "A framework for full-stack user experience strategy: Product, practice and purpose," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 6-27, June.
• Wang, Ying & Jiang, Jing, 2019, "Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 68-87, June.
• Treviño, Teresa & Morton, Flor, 2019, "Children on social media: An exploratory study of their habits, online content consumption and brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 1, pages 88-97, June.
• Beckett, Simon, 2019, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 104-105, September.
• Meyer, Dave, 2019, "The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 106-114, September.
• Petrini, Kathryn, 2019, "Using data to maximise event impact and return on investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 115-120, September.
• Nycyk, Michael & Mack, Craig, 2019, "Using digital storytelling to reduce the stigma surrounding mental illness: Real, bold and defined social marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 121-127, September.
• Ray, Lily, 2019, "Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 128-136, September.
• Lies, Jan & Fuß, Sascha, 2019, "Factors influencing the success of social media posts: A quantitative analysis of over 60 million Facebook posts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 137-147, September.
• Burkhalter, Janée N. & Wood, Natalie T., 2019, "#SocialTV: Engaging viewers through social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 148-162, September.
• Kim, Junga & Lee, Chunsik, 2019, "A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 163-176, September.
• Bright, Laura F. & Wilcox, Gary B. & Rodriguez, Hayley, 2019, "#DeleteFacebook and the consumer backlash of 2018: How social media fatigue, consumer (mis)trust and privacy concerns shape the new social media reality for consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 2, pages 177-188, September.
• Beckett, Simon, 2019, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 201-202, December.
• Alampi, Amanda, 2019, "The future is micro: How to build an effective micro-influencer programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 203-208, December.
• Fysh, Sarah & Middleham, Ross, 2019, "A multichannel, newsroom approach to communicating the weather," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 209-224, December.
• Myers, Nick & Westwater, Susan & Westwater, Scot, 2019, "A marketer’s guide to voice: Why your brand needs to start speaking," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 225-233, December.
• Osmundson, Brooke, 2019, "Using advanced audience tactics in paid media to keep up with the modern consumer," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 234-244, December.
• Pearson, Andrew, 2019, "Personalisation the artificial intelligence way," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 245-269, December.
• Keegan, Brendan & Taylor, James, 2019, "Are you local? The challenges of local search engine optimisation strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 270-280, December.
• Bowman, Glen, 2019, "Best practices for building social networking sites and attracting members," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 3, pages 281-287, December.
• Beckett, Simon, 2019, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 308-309, March.
• Werther, Guntram F. A., 2019, "Achieving a better balance: Building the ‘translational’ business school and university," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 310-315, March.
• Karol, Kristofer & Norman, Clayton, 2019, "The rise of, and need for, video in social media marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 316-324, March.
• Orange, John & Sharif, Selim & Uviedo, Cynthia, 2019, "Using RFM segmentation to support alumni reunion fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 325-339, March.
• Manning, David & Shough, Noelle, 2019, "The art of the digital proposal: Bring your fundraising cases to life," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 340-350, March.
• Sibley, Nicole, 2019, "Integrating text messaging into a comprehensive crosschannel marketing strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 351-359, March.
• Hyde-Clarke, Nathalie, 2019, "Reflections on a Finnish university of applied science’s branding strategy in the international education market," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 360-373, March.
• Rego, Natasha & Kennedy, Jenna, 2019, "Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 374-381, March.
• Takacs, Audrey, 2019, "How data-driven partnerships can help resource-constrained marketing departments attract new students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 382-388, March.
• Gaylord, Margaret & Kelleher, Tom, 2019, "Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 4, pages 389-400, March.
• Todd, Jeff, 2019, "Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 21-27, June.
• Baker, Shelly, 2019, "New donor stewardship: Using marketing automation to deepen engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 28-41, June.
• Unknown, 2019, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 4-5, June.
• Fleming, Tara & Becker, Rich & Buhrmaster, Melanie & Foderingham, Winsome A., 2019, "Putting it together: Solutions-based collaboration to unite teams in higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 42-50, June.
• Skordas, Stephanie & Snedeker, Lisa, 2019, "A latte collaboration: Building a campus social media community over coffee," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 51-62, June.
• López, Amanda Rivera & Nartowicz, Carly, 2019, "The Mammoth: A new mascot for Amherst College," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 6-20, June.
• Gomes, Allison & Keedy, Ashley, 2019, "Spring back to campus: Unique campus events for top prospects," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 63-75, June.
• Gardiner, Paige, 2019, "Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 1, pages 76-98, June.
• Beckett, Simon, 2019, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 104-105, September.
• Bangs, Colleen, 2019, "The iterative process of staying relevant in measuring alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 106-117, September.
• Forseille, Susan & Olynyk, Arlene & Hamilton, Kristen, 2019, "A career mentoring tale: A story of assumptions, assessment and action," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 118-134, September.
• Dediemar, Jeanette & Franco, Lesli Cartaya, 2019, "Storytelling: A comprehensive, integrated outcomes-focused strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 135-149, September.
• Fardy, Peter, 2019, "Funding advancement growth: Taking control of your own destiny," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 150-164, September.
• Ouellette, Michelle M., 2019, "Higher education, social media and an era of emergencies: Tools for managing communication minefields," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 165-174, September.