Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2020

• Mastromartino, Brandon & Zhang, James J. & Wann, Daniel L., 2020, "Managerial perspectives of fan socialisation strategies for marketing to new NHL fans," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 359-367, March.
• Haumer, Florian & Kolo, Castulus & Reiners, Sarah, 2020, "The impact of augmented reality experiential marketing on brand equity and buying intention," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 368-387, March.
• Light, Larry, 2020, "Financial engineering can destroy brands, but there is a way forward," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 18-26, June.
• Daun, Winfried & Schäfer, Sven, 2020, "Pandora’s box? The promise and peril of branded content partnerships," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 27-37, June.
• Davidovic, David, 2020, "Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 38-43, June.
• Kessler, Leigh & Robins, Steven F., 2020, "Why brands looking to stand out should look to stand-ups," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 44-58, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 5-6, June.
• Finch, David J. & Abeza, Gashaw & O’Reilly, Norm & Mikkelson, Anthony, 2020, "Esport sponsorship: Practitioners’ perspectives on emerging trends," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 59-74, June.
• Kullnig, Christoph & Obermüller, Anja & Aichhorn, Katherine, 2020, "Improving campaign performance using purpose marketing: Case study of Run For The Oceans," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 7-17, June.
• Sciarrino, Joann & Prudente, John, 2020, "To market, to market: How creative treatments of in-store branded content impact sales," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 75-90, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 101-102, September.
• Aaker, David, 2020, "Winning against a dominant brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 103-112, September.
• Haas, Tracie, 2020, "Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 113-122, September.
• Euchler, Gordon & Liedtke, Nils, 2020, "The importance of being not too earnest: Creativity in the boardroom," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 123-130, September.
• Ho, Adrian, 2020, "Bridging brand and experience design," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 131-142, September.
• Rizzo, Tony, 2020, "The use of timing to increase personalisation, message impact and response rate," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 143-151, September.
• Schram, Ryan, 2020, "The state of the creator economy," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 152-162, September.
• Mcghee, Tim, 2020, "The evolution of naming rights agreements in the United States," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 163-170, September.
• Jones, Valerie K. & Wang, Ming (Bryan), 2020, "Firearms, brass knuckles… and Instagram: Intended and unintended influence of social media advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 171-189, September.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 197-198, December.
• Tait, Bruce J., 2020, "The real gamble is playing the same game as your competitors," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 199-210, December.
• Jones, Casey & Bonevac, Daniel, 2020, "Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 211-221, December.
• Bailey, Christopher K. & Selle, Susan S., 2020, "Putting your purpose into practice: Why introspection is essential for building a successful brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 222-230, December.
• Kramer, Markus, 2020, "Driving profit and doing good: The transformational power of purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 231-239, December.
• Nightingale, Kate, 2020, "Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 240-253, December.
• Cronin-Gilmore, Julia & Maguire, Diana & Asgarpoor, Jena Shafai & Nabavi, Majid, 2020, "Building a woman’s brand through serving on nonprofit boards," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 254-270, December.
• Kiprop, Bridgitte & Samii, Leila, 2020, "Cause-related marketing in a polarised global marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 271-283, December.
• Parks, Jamie & Tong, Xiao, 2020, "The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 102-116, May.
• Chun, Wootae, 2020, "Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 117-132, May.
• Zwanka, Russell J., 2020, "Customer trait profiling: A conceptual framework for lifestyle marketing in food retail," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 133-147, May.
• Havard, Cody T. & Achen, Rebecca M. & Ryan, Timothy D., 2020, "Female fans’ perceptions of and reactions to rival teams," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 148-160, May.
• Kyriacou, Evdoxia & Panigyrakis, George G., 2020, "Organisational culture at higher educational institutions: The importance of internal marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 161-171, May.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 97-97, May.
• Flores, Lucy & Barreto, Matt A., 2020, "Latina voters: The key electoral force," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 98-101, May.
• Yan, Shuo & Chapa, Sindy, 2020, "Exploring the use of shock advertising by for-profit and nonprofit organisations in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 11-21, September.
• Beniflah, Jake, 2020, "Is corporate America ready for a multicultural America? A dynamic capabilities perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 22-35, September.
• Zhang, Ruonan & Chang Bi, Nicky & Kodzi, Papaa & Goodwin, Alana & Wasilewski, Klaudia & Mccurdy, Eiko, 2020, "From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 36-48, September.
• Johnson Iii, Richard Greggory & Renderos, Hugo & Kaimanu, Theresa, 2020, "Marketing tobacco products to communities of colour and a much-needed plan for change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 49-59, September.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 5-5, September.
• Beniflah, Jake & Cartagena, Chiqui, 2020, "COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 6-10, September.
• Diehl, Francene Scott & Marín, Luz Stella & Zreiqat, Majed, 2020, "An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 60-75, September.
• Havard, Cody T. & Fuller, Rhema D. & Silkes, Carol A., 2020, "Examining rivalry and outgroup derogation among underrepresented college students," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 76-85, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 296-297, March.
• Day, James, 2020, "Going Mobile: Using influencer marketing to launch a classic game to an all-new audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 298-305, March.
• Sinarski, Matt & Fellner, Melissa & Varju, Marissa, 2020, "Measuring business outcomes in biopharmaceutical digital healthcare marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 306-313, March.
• Peres, Louise, 2020, "Influencer marketing: How to run successful and authentic video campaigns with creators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 314-320, March.
• Alexis, Christine, 2020, "The three-trillion dollar market brands should not overlook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 321-331, March.
• Jiang, Shan & Hua, Xiaxin & Parviainen, Robert, 2020, "How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 332-343, March.
• Mullan, Anita & Kidney, Etain, 2020, "Humanising of the brand voice on social media: The case of government agencies and semi-state bodies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 344-354, March.
• Buffard, Jonathan & Papasava, Angeliki, 2020, "A quantitative study on the impact of emotion on social media engagement and conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 355-375, March.
• Mcdonald, Ellie, 2020, "Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 21-32, June.
• Bergstein, Heather & Nesin, Bourcard, 2020, "Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 33-45, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Federico, Francesco, 2020, "A journey of digital marketing transformation: From distributed solo players to embedded digital excellence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 46-57, June.
• Kamerer, David, 2020, "Reconsidering bounce rate in web analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 58-67, June.
• Stamm, Amy, 2020, "Apollo 50: How one museum celebrated the first Moon landing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 6-20, June.
• Leung, Chi Hong & Yan Chan, Winslet Ting, 2020, "Retail chatbots: The challenges and opportunities of conversational commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 68-84, June.
• Sciarrino, Joann & Wilcox, Gary B. & Chung, Arnold, 2020, "Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 85-95, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 100-101, September.
• Bausback, Meredith, 2020, "How understanding audiences can drive organic growth and increased engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 102-107, September.
• Carlton, Jason, 2020, "The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 108-115, September.
• Hachtmann, Frauke, 2020, "Serena, Inc.: Using Instagram to build brand equity after a crisis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 116-128, September.
• Gauvreau, Jennifer Locascio, 2020, "An accessibility primer for digital communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 129-143, September.
• Parkin, Nathan M. & Huff, Steven C., 2020, "Peculiar or puzzling? How curiosity type influences image and text advert responses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 144-155, September.
• Morton, Flor, 2020, "Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 156-165, September.
• Wei, Yujie & Donthu, Naveen & Yu, Chunling, 2020, "The role of user autonomy in branding on social networking sites: A perspective of self-determination theory," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 166-183, September.
• Taken Smith, Katherine, 2020, "Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 184-195, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 200-201, December.
• Smith, Andrew, 2020, "Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 202-212, December.
• Feldman, Russell & Stacey, Michael, 2020, "Social media: The impact of advertising, endorsements and trust among consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 213-225, December.
• Young, Britney, 2020, "Building an effective lead nurturing programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 226-232, December.
• Johnson, Zenia & Leonard, Tom, 2020, "Performance branding: Borrow from the past to win the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 233-243, December.
• Aiossa, Ewelina, 2020, "The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 244-250, December.
• Schiniotakis, Nikos & Divini, Katerina, 2020, "Influencer marketing: An essential strategy or just a trend?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 251-260, December.
• Marjan, Ammarah & Graham, Charles & Bruce, Margaret & Mitchell, Andrew, 2020, "Dark social: The biggest missed opportunity in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 261-276, December.
• Hodson, Jaigris & Dale, Ann & Jost, François & Clifton-Ross, Jaime, 2020, "Sustainability issue communication and student social media engagement: Recommendations for climate communicators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 277-290, December.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 308-309, March.
• Bengtsson, Jeniene & Badgett, Frances & Dewees, Deborah, 2020, "Western Engaged: Designing a fully integrated, campuswide alumni engagement model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 310-320, March.
• Barr, Mary G. & Corvino, Lori, 2020, "The leveraging value of celebrating a university’s centennial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 321-331, March.
• Neuhart, Shelly & Rupp, Hailey, 2020, "By millennials, for everyone: Creating fierce advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 332-339, March.
• Plate, William & Glass, Lindsi, 2020, "What is a Chanticleer? Telling the university story when the nation is watching," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 340-352, March.
• Szustaczek, Christine, 2020, "Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 353-363, March.
• Holland, Alyssa & Meagher, Megan, 2020, "An engagement scoring model for regional networks," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-372, March.
• Nicholson, Shannon, 2020, "Managing social media content and distribution with a limited team," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 373-383, March.
• Englert, Amanda, 2020, "Using Google Analytics to tidy up content," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 384-393, March.
• Linde, Nicholas M. & Uran-Linde, Kasey R., 2020, "Keeping top fundraisers: Factors that influence the retention of high-performing gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 394-405, March.
• Csada, Mona & Lawrence, Kim, 2020, "Cultivating marketing excellence across a decentralised campus environment," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 15-26, June.
• Cooper, Mary Kay & Lewis, Amy C. & Ford, Weixing, 2020, "‘Pull’ more than ‘push’ for organic alumni development," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 27-40, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, June.
• Richards, Melissa Farmer & Koelling, Alexia & Ostroth, Amy, 2020, "Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 41-51, June.
• Edwards, Martyn, 2020, "Putting students at the heart of marketing efforts to enhance impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 52-61, June.
• Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole, 2020, "Breaking down university silos to build an innovative principal giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-14, June.
• Grant, John & Jung, Lisa & Chicoine, Harriet, 2020, "The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 62-72, June.
• Collins, Carrie, 2020, "Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 73-91, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 100-101, September.
• Acitelli, Courtney, 2020, "Case study: Deepening alumni and donor relationships with legislative advocacy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 102-110, September.
• Bullock, Lisa & Liu, Mingxia & Schuurman, Betsy, 2020, "From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 111-125, September.
• Heiskanen, Teppo, 2020, "‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 126-135, September.
• Barkow, Stephanie & Mueller, Gary & Syler-Jones, Tracy, 2020, "Texas Christian University: From great to the greater good," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 136-151, September.
• Powell, Dianne Frances D., 2020, "Creating a tribe for social media storytelling and brand co-creation at small higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 152-161, September.
• Huebner, Chris, 2020, "Communications planning: What it is, why it is important and how enrolment management marketers can apply it," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 162-172, September.
• Gardiner, S. Paige & Olt, Phillip A., 2020, "Assessing buyer behaviour triggers and marketing messages for online education college admission webpages," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 173-189, September.
• Neitzel, Margaret F. & Finney, Sarah B. & Dale, Elizabeth J., 2020, "Smart planned giving strategies: How to distil 30 years of research into a planned giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 190-202, September.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 208-209, December.
• Marshall, Ivana & Lowe, Katie & Wilkins, Valerie, 2020, "Engaging your diverse alumni: Designing a new approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 210-223, December.
• Gatling Ii, Ladaniel, 2020, "Marshalling external resources in times of crisis," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 224-228, December.
• Regan, Kristen & Owens, Tracy, 2020, "Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 229-242, December.
• Brackett, Hawken & Foster, Nick & Pyle, Jenny Wells, 2020, "Building a better portfolio: A systematic strategic approach to optimisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 243-256, December.
• Miles‎, Victoria, 2020, "Storified! How Capilano University celebrated its 50th anniversary," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 257-273, December.
• Huebner, Chris, 2020, "The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 274-285, December.
• Walker, B. Seth, 2020, "The myth of relationship building," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 286-292, December.
• Aalbers, Emily, 2020, "A guide to research storytelling: Strategies for increasing reputation and affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 293-304, December.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-13.
• Mark Armstrong & Yongmin Chen, 2020, "Discount Pricing," Economic Inquiry, Western Economic Association International, volume 58, issue 4, pages 1614-1627, October, DOI: 10.1111/ecin.12774.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Alexander Maune & Ephraim Matanda & Justice Mundonde, 2020, "Is Money Supply the Cause of Inflation in Zimbabwe? An Empirical Examination," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 16(3), pages 17-37, JUNE.
• Takanori Adachi, 2020, "A generalization of the Dorfman-Steiner Formula: Advertising spillovers under imperfect competition," Economics Bulletin, AccessEcon, volume 40, issue 2, pages 1300-1307.
• Rae Yule Kim, 2020, "Share of Voice: Findings from the US Automotive Industry," Economics Bulletin, AccessEcon, volume 40, issue 4, pages 3306-3312.
• Irsa Mehboob & Mubbsher Munawar Khan, 2020, "Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context," International Review of Management and Marketing, International Review of Management and Marketing, volume 10, issue 5, pages 85-91.
• Ali Abou Ali & Alaa Abbass & Nihal Farid, 2020, "Factors Influencing Customers’ Purchase Intention in Social Commerce," International Review of Management and Marketing, International Review of Management and Marketing, volume 10, issue 5, pages 63-73.
• Gavious, Ilanit & Milo, Orit, 2020, "Technology entrepreneurship, ethnicity, and success," Finance Research Letters, Elsevier, volume 37, issue C, DOI: 10.1016/j.frl.2019.101373.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, volume 176, issue C, pages 353-370, DOI: 10.1016/j.jebo.2020.04.007.
• Jung, Alexander & Carcel Villanova, Hector, 2020, "The empirical properties of euro area M3, 1980-2017," The Quarterly Review of Economics and Finance, Elsevier, volume 77, issue C, pages 37-49, DOI: 10.1016/j.qref.2020.05.008.
• Suparnyo, 2020, "Social and Environmental Corporate Social Responsibility of Regional Water Companies in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 365-375.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020, "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 443-456.
• Aprihatiningrum Hidayati, 2020, "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr255, Dec.
• Santiago Garcia Carvajal, 2020, "Classification, Conglomeration And Conditional Probability To Determine Credit Card Consumer Profiles In Colombia: Methodology Using Data Mining Clasificacion, Conglomeracion Y Probabilidad Condicional Para Definir El Perfil Del Consumidor De Tarjeta," Revista Global de Negocios, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-21.
• Kalim Khan & Tapish Panwar, 2020, "Role of Demographic Variables in Consumption of News on TV Channels in India," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, volume 16, issue 3, pages 1-13, September.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Sunday Adekunle Aduloju, 2020, "Personality Traits and Performance of Salespersons among Insurance Companies in Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 127-138, September.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Borovikova T.V. & Kamshechko M.V., 2020, "Cognitive Aspect Of Communication Impact Of Staff Intellectualizations Under Conditions Of Digitalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• G.S. Timokhina & A.A. Stukalova & Grineva O.O. & Niyazieva S., 2020, "Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, 20.
• Mikhail A. Solntsev, 2020, "Product Standards And Training Of Contact Personnel Of The Airline," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Natalia I. Ivashkova & Victoria.Ð .Petracheva, 2020, "effective marketing communications of tobacco brands under hard restrictions: myth or reality," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Nikulina A. P. & Lukina A. V., 2020, "Analysis Of Behavioral And Emotional Brand Loyalty In The Industrial Market Of Dry Construction Mixes," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, May.
• Diego Aparicio & Roberto Rigobon, 2020, "Quantum Prices," NBER Working Papers, National Bureau of Economic Research, Inc, number 26646, Jan.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," NBER Working Papers, National Bureau of Economic Research, Inc, number 26795, Feb.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020, "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27349, Jun.
• Naoki Aizawa & You Suk Kim, 2020, "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers, National Bureau of Economic Research, Inc, number 27695, Aug.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020, "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue special, pages 44-54, June.
• Halina Kiryluk & Ewa Glinska & Yauheniya Barkun, 2020, "Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 2, pages 289-307, June, DOI: 10.24136/oc.2020.012.
• Johnson, Catherine & McLaughlin, James, 2020, "Tourism branding and promotion: A critical approach," MPRA Paper, University Library of Munich, Germany, number 100706, May.
• Botteon Costa, Raone & Ferman, Bruno & Monte, Daniel, 2020, "Baggage fees in airlines: Is this a good idea?," MPRA Paper, University Library of Munich, Germany, number 101864, Jul.
• Negedu, Godwin & Isik, Abdurrahman, 2020, "Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council," MPRA Paper, University Library of Munich, Germany, number 102029, May, revised 01 Jul 2020.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b)," MPRA Paper, University Library of Munich, Germany, number 102553, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," MPRA Paper, University Library of Munich, Germany, number 103782, Oct.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper, University Library of Munich, Germany, number 104023, Apr.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020, "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper, University Library of Munich, Germany, number 120853.
• Kianoosh Moradi & Manizheh Bahreinizad & Majid Esmaeilpour, 2020, "Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 117-133, December,.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2020, "On the Private and Social Value of Consumer Data in Vertically-Integrated Platform Markets," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 583, Oct.
• Muhammad Tahir Jan & Ahmed Mohamed Hamed Aly Abouzaid & Nadeem & Tashpia Hossain, 2020, "Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 16-32.
• Angelos K. Sikalidis & Aleksandra S. Kristo & Anita H. Kelleher & Adeline Maykish, 2020, "Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 33-54.
• Neviana Krasteva, 2020, "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 18, issue 1, pages 211-229, July.
• Neviana Krasteva, 2020, "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 19, issue 1, pages 77-98, December.
• Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020, "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 775-789, December, DOI: 10.1007/s12525-019-00345-y.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2020, "Pricing and Supply Chain Transparency to Conscientious Consumers," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2020, Nov.
• Teodora Obretenova, 2020, "Implementation Of The Digital Marketingin The Service Sector," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 648-659.
• Antoniades George & Briede Dace & Kontina Marta & Milevica Inga & Stige-Skuskovnika Vita, 2020, "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases," Economics and Culture, Paradigm, volume 17, issue 1, pages 53-61, June, DOI: 10.2478/jec-2020-0005.
• Wąsowicz-Zaborek Elżbieta, 2020, "Cultural Determinants of Social Media Use in World Markets," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 423-435, December, DOI: 10.2478/foli-2020-0057.
• Ayodele Oniku & Kehinde Mokwenyei Anita, 2020, "Will shared leadership engenders innovative work behaviors among salesmen toward improved performance?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 3, pages 218-229, September, DOI: 10.2478/ijme-2020-0020.
• Santiago Joanna Krywalski, 2020, "The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support," Journal of Economics and Management, Paradigm, volume 42, issue 4, pages 70-98, December, DOI: 10.22367/jem.2020.42.04.
• Virketienė Austėja & Raišienė Agota Giedrė, 2020, "Beyond the Subjective Experience of Visual Information in the Modern Media," Journal of Intercultural Management, Paradigm, volume 12, issue 3, pages 99-116, September, DOI: 10.2478/joim-2020-0046.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020, "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Paradigm, volume 24, issue 2, pages 69-93, December, DOI: 10.2478/manment-2019-0047.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 35-45.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics, Verein für Socialpolitik / German Economic Association, number 224638.
• Florian H. Schneider, 2020, "Signaling ideology through consumption," ECON - Working Papers, Department of Economics - University of Zurich, number 367, Oct, revised Jul 2022.

2019

• Violeta Elena Simion & Rocsana ?oniº Bucea-Manea & Amfim Adriana & Oliva Maria Dourado Martins & Blagica Sekovska & Irina Dijmãrescu, 2019, "Entomofagy – A Viable Solution for Supporting Food Security," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 51, pages 462-462.
• Samia Bouguerra, 2019, "The Role of Facebook in Activating Local Tourism: An Analytical Study," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 3, pages 77-86, September, DOI: 10.48100/merj.v1i3.44.
• Bos, Caroline Van Den, 2019, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 192-193, February.
• Thomas, Ian, 2019, "The impact of the General Data Protection Regulation on digital marketing and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 194-205, February.
• Slovak, Chris, 2019, "Customer-centric experiences through data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 206-213, February.
• Booth, David, 2019, "Marketing analytics in the age of machine learning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 214-221, February.
• Patterson, Laura, 2019, "How to ensure analytics and martech are relevant to the business," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 222-228, February.
• Somers, Dan, 2019, "The coming democratisation of emotions analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 229-237, February.
• Wang, Shu & Krisch, Ulrike, 2019, "A foundation for building a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 238-252, February.
• Nastasoiu, Mihaela Alina & Bendle, Neil & Vandenbosch, Mark, 2019, "Improving measurement with Big Data: Variety-seeking and survival," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 253-263, February.
• Earley, Seth, 2019, "`The AI Advantage: How to Put the Artificial Intelligence Revolution to Work` by Tom Davenport," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 264-267, February.
• Sterne, Jim, 2019, "Over the horizon: Marketing to personal agents," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 280-281, March.
• Steele, Rory & Roper, Jennie, 2019, "Less is more: An investigation into how different levels of localisation in out-of-home creative drive sales," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 282-289, March.
• Earley, Seth, 2019, "Communication and collaboration between chief data officers and chief marketing officers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 290-299, March.
• Fogarty, David & Jing, Lin & Harrison, Peter, 2019, "Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 300-310, March.
• Copulsky, Jonathan, 2019, "Do conversational platforms represent the next big digital marketing opportunity?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 311-316, March.
• Lovett, John, 2019, "The executable data strategy: A guide to using data with purpose," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 317-329, March.
• Even, Alon, 2019, "Analytics: Turning data into management gold," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 330-341, March.
• Kamena, Roger & Renaud, Jean-François, 2019, "Applying a delta opportunity index to paid media budget planning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 342-354, March.
• Lackey, Derek & Beaton, Neil, 2019, "The current state of data protection and privacy compliance in Canada and the USA," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 355-359, March.
• Angel, Gary, 2019, "Issues with shopper tracking and data quality: From solving multi-floor issues to driving better positional accuracy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 15-37, May.