Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2020

• Leung, Chi Hong & Yan Chan, Winslet Ting, 2020, "Retail chatbots: The challenges and opportunities of conversational commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 68-84, June.
• Sciarrino, Joann & Wilcox, Gary B. & Chung, Arnold, 2020, "Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 85-95, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 100-101, September.
• Bausback, Meredith, 2020, "How understanding audiences can drive organic growth and increased engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 102-107, September.
• Carlton, Jason, 2020, "The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 108-115, September.
• Hachtmann, Frauke, 2020, "Serena, Inc.: Using Instagram to build brand equity after a crisis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 116-128, September.
• Gauvreau, Jennifer Locascio, 2020, "An accessibility primer for digital communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 129-143, September.
• Parkin, Nathan M. & Huff, Steven C., 2020, "Peculiar or puzzling? How curiosity type influences image and text advert responses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 144-155, September.
• Morton, Flor, 2020, "Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 156-165, September.
• Wei, Yujie & Donthu, Naveen & Yu, Chunling, 2020, "The role of user autonomy in branding on social networking sites: A perspective of self-determination theory," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 166-183, September.
• Taken Smith, Katherine, 2020, "Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 184-195, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 200-201, December.
• Smith, Andrew, 2020, "Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 202-212, December.
• Feldman, Russell & Stacey, Michael, 2020, "Social media: The impact of advertising, endorsements and trust among consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 213-225, December.
• Young, Britney, 2020, "Building an effective lead nurturing programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 226-232, December.
• Johnson, Zenia & Leonard, Tom, 2020, "Performance branding: Borrow from the past to win the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 233-243, December.
• Aiossa, Ewelina, 2020, "The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 244-250, December.
• Schiniotakis, Nikos & Divini, Katerina, 2020, "Influencer marketing: An essential strategy or just a trend?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 251-260, December.
• Marjan, Ammarah & Graham, Charles & Bruce, Margaret & Mitchell, Andrew, 2020, "Dark social: The biggest missed opportunity in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 261-276, December.
• Hodson, Jaigris & Dale, Ann & Jost, François & Clifton-Ross, Jaime, 2020, "Sustainability issue communication and student social media engagement: Recommendations for climate communicators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 277-290, December.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 308-309, March.
• Bengtsson, Jeniene & Badgett, Frances & Dewees, Deborah, 2020, "Western Engaged: Designing a fully integrated, campuswide alumni engagement model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 310-320, March.
• Barr, Mary G. & Corvino, Lori, 2020, "The leveraging value of celebrating a university’s centennial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 321-331, March.
• Neuhart, Shelly & Rupp, Hailey, 2020, "By millennials, for everyone: Creating fierce advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 332-339, March.
• Plate, William & Glass, Lindsi, 2020, "What is a Chanticleer? Telling the university story when the nation is watching," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 340-352, March.
• Szustaczek, Christine, 2020, "Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 353-363, March.
• Holland, Alyssa & Meagher, Megan, 2020, "An engagement scoring model for regional networks," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-372, March.
• Nicholson, Shannon, 2020, "Managing social media content and distribution with a limited team," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 373-383, March.
• Englert, Amanda, 2020, "Using Google Analytics to tidy up content," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 384-393, March.
• Linde, Nicholas M. & Uran-Linde, Kasey R., 2020, "Keeping top fundraisers: Factors that influence the retention of high-performing gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 394-405, March.
• Csada, Mona & Lawrence, Kim, 2020, "Cultivating marketing excellence across a decentralised campus environment," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 15-26, June.
• Cooper, Mary Kay & Lewis, Amy C. & Ford, Weixing, 2020, "‘Pull’ more than ‘push’ for organic alumni development," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 27-40, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, June.
• Richards, Melissa Farmer & Koelling, Alexia & Ostroth, Amy, 2020, "Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 41-51, June.
• Edwards, Martyn, 2020, "Putting students at the heart of marketing efforts to enhance impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 52-61, June.
• Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole, 2020, "Breaking down university silos to build an innovative principal giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-14, June.
• Grant, John & Jung, Lisa & Chicoine, Harriet, 2020, "The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 62-72, June.
• Collins, Carrie, 2020, "Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 73-91, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 100-101, September.
• Acitelli, Courtney, 2020, "Case study: Deepening alumni and donor relationships with legislative advocacy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 102-110, September.
• Bullock, Lisa & Liu, Mingxia & Schuurman, Betsy, 2020, "From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 111-125, September.
• Heiskanen, Teppo, 2020, "‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 126-135, September.
• Barkow, Stephanie & Mueller, Gary & Syler-Jones, Tracy, 2020, "Texas Christian University: From great to the greater good," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 136-151, September.
• Powell, Dianne Frances D., 2020, "Creating a tribe for social media storytelling and brand co-creation at small higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 152-161, September.
• Huebner, Chris, 2020, "Communications planning: What it is, why it is important and how enrolment management marketers can apply it," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 162-172, September.
• Gardiner, S. Paige & Olt, Phillip A., 2020, "Assessing buyer behaviour triggers and marketing messages for online education college admission webpages," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 173-189, September.
• Neitzel, Margaret F. & Finney, Sarah B. & Dale, Elizabeth J., 2020, "Smart planned giving strategies: How to distil 30 years of research into a planned giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 190-202, September.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 208-209, December.
• Marshall, Ivana & Lowe, Katie & Wilkins, Valerie, 2020, "Engaging your diverse alumni: Designing a new approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 210-223, December.
• Gatling Ii, Ladaniel, 2020, "Marshalling external resources in times of crisis," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 224-228, December.
• Regan, Kristen & Owens, Tracy, 2020, "Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 229-242, December.
• Brackett, Hawken & Foster, Nick & Pyle, Jenny Wells, 2020, "Building a better portfolio: A systematic strategic approach to optimisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 243-256, December.
• Miles‎, Victoria, 2020, "Storified! How Capilano University celebrated its 50th anniversary," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 257-273, December.
• Huebner, Chris, 2020, "The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 274-285, December.
• Walker, B. Seth, 2020, "The myth of relationship building," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 286-292, December.
• Aalbers, Emily, 2020, "A guide to research storytelling: Strategies for increasing reputation and affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 293-304, December.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-13.
• Mark Armstrong & Yongmin Chen, 2020, "Discount Pricing," Economic Inquiry, Western Economic Association International, volume 58, issue 4, pages 1614-1627, October, DOI: 10.1111/ecin.12774.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Alexander Maune & Ephraim Matanda & Justice Mundonde, 2020, "Is Money Supply the Cause of Inflation in Zimbabwe? An Empirical Examination," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 16(3), pages 17-37, JUNE.
• Takanori Adachi, 2020, "A generalization of the Dorfman-Steiner Formula: Advertising spillovers under imperfect competition," Economics Bulletin, AccessEcon, volume 40, issue 2, pages 1300-1307.
• Rae Yule Kim, 2020, "Share of Voice: Findings from the US Automotive Industry," Economics Bulletin, AccessEcon, volume 40, issue 4, pages 3306-3312.
• Irsa Mehboob & Mubbsher Munawar Khan, 2020, "Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 85-91.
• Ali Abou Ali & Alaa Abbass & Nihal Farid, 2020, "Factors Influencing Customers’ Purchase Intention in Social Commerce," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 63-73.
• Gavious, Ilanit & Milo, Orit, 2020, "Technology entrepreneurship, ethnicity, and success," Finance Research Letters, Elsevier, volume 37, issue C, DOI: 10.1016/j.frl.2019.101373.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, volume 176, issue C, pages 353-370, DOI: 10.1016/j.jebo.2020.04.007.
• Jung, Alexander & Carcel Villanova, Hector, 2020, "The empirical properties of euro area M3, 1980-2017," The Quarterly Review of Economics and Finance, Elsevier, volume 77, issue C, pages 37-49, DOI: 10.1016/j.qref.2020.05.008.
• Schlesinger, Walesska & Cervera Taulet, Amparo & Miquel Romero, María José, 2020, "¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Suparnyo, 2020, "Social and Environmental Corporate Social Responsibility of Regional Water Companies in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 365-375.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020, "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 443-456.
• Aprihatiningrum Hidayati, 2020, "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr255, Dec.
• Santiago Garcia Carvajal, 2020, "Classification, Conglomeration And Conditional Probability To Determine Credit Card Consumer Profiles In Colombia: Methodology Using Data Mining Clasificacion, Conglomeracion Y Probabilidad Condicional Para Definir El Perfil Del Consumidor De Tarjeta," Revista Global de Negocios, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-21.
• Kalim Khan & Tapish Panwar, 2020, "Role of Demographic Variables in Consumption of News on TV Channels in India," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, volume 16, issue 3, pages 1-13, September.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Sunday Adekunle Aduloju, 2020, "Personality Traits and Performance of Salespersons among Insurance Companies in Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 127-138, September.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Borovikova T.V. & Kamshechko M.V., 2020, "Cognitive Aspect Of Communication Impact Of Staff Intellectualizations Under Conditions Of Digitalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• G.S. Timokhina & A.A. Stukalova & Grineva O.O. & Niyazieva S., 2020, "Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, 20.
• Mikhail A. Solntsev, 2020, "Product Standards And Training Of Contact Personnel Of The Airline," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Natalia I. Ivashkova & Victoria.Ð .Petracheva, 2020, "effective marketing communications of tobacco brands under hard restrictions: myth or reality," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, February.
• Nikulina A. P. & Lukina A. V., 2020, "Analysis Of Behavioral And Emotional Brand Loyalty In The Industrial Market Of Dry Construction Mixes," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, May.
• Diego Aparicio & Roberto Rigobon, 2020, "Quantum Prices," NBER Working Papers, National Bureau of Economic Research, Inc, number 26646, Jan.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," NBER Working Papers, National Bureau of Economic Research, Inc, number 26795, Feb.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020, "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27349, Jun.
• Naoki Aizawa & You Suk Kim, 2020, "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers, National Bureau of Economic Research, Inc, number 27695, Aug.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020, "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue special, pages 44-54, June.
• Halina Kiryluk & Ewa Glinska & Yauheniya Barkun, 2020, "Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 2, pages 289-307, June, DOI: 10.24136/oc.2020.012.
• Johnson, Catherine & McLaughlin, James, 2020, "Tourism branding and promotion: A critical approach," MPRA Paper, University Library of Munich, Germany, number 100706, May.
• Botteon Costa, Raone & Ferman, Bruno & Monte, Daniel, 2020, "Baggage fees in airlines: Is this a good idea?," MPRA Paper, University Library of Munich, Germany, number 101864, Jul.
• Negedu, Godwin & Isik, Abdurrahman, 2020, "Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council," MPRA Paper, University Library of Munich, Germany, number 102029, May, revised 01 Jul 2020.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b)," MPRA Paper, University Library of Munich, Germany, number 102553, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," MPRA Paper, University Library of Munich, Germany, number 103782, Oct.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper, University Library of Munich, Germany, number 104023, Apr.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020, "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper, University Library of Munich, Germany, number 120853.
• Kianoosh Moradi & Manizheh Bahreinizad & Majid Esmaeilpour, 2020, "Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 23, issue 78, pages 117-133, December,.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2020, "On the Private and Social Value of Consumer Data in Vertically-Integrated Platform Markets," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 583, Oct.
• Muhammad Tahir Jan & Ahmed Mohamed Hamed Aly Abouzaid & Nadeem & Tashpia Hossain, 2020, "Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 16-32.
• Angelos K. Sikalidis & Aleksandra S. Kristo & Anita H. Kelleher & Adeline Maykish, 2020, "Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 33-54.
• Neviana Krasteva, 2020, "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 18, issue 1, pages 211-229, July.
• Neviana Krasteva, 2020, "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 19, issue 1, pages 77-98, December.
• Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020, "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, volume 30, issue 4, pages 775-789, December, DOI: 10.1007/s12525-019-00345-y.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2020, "Pricing and Supply Chain Transparency to Conscientious Consumers," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2020, Nov.
• Teodora Obretenova, 2020, "Implementation Of The Digital Marketingin The Service Sector," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 648-659.
• Antoniades George & Briede Dace & Kontina Marta & Milevica Inga & Stige-Skuskovnika Vita, 2020, "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases," Economics and Culture, Sciendo, volume 17, issue 1, pages 53-61, June, DOI: 10.2478/jec-2020-0005.
• Wąsowicz-Zaborek Elżbieta, 2020, "Cultural Determinants of Social Media Use in World Markets," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 423-435, December, DOI: 10.2478/foli-2020-0057.
• Ayodele Oniku & Kehinde Mokwenyei Anita, 2020, "Will shared leadership engenders innovative work behaviors among salesmen toward improved performance?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 3, pages 218-229, September, DOI: 10.2478/ijme-2020-0020.
• Santiago Joanna Krywalski, 2020, "The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support," Journal of Economics and Management, Sciendo, volume 42, issue 4, pages 70-98, December, DOI: 10.22367/jem.2020.42.04.
• Virketienė Austėja & Raišienė Agota Giedrė, 2020, "Beyond the Subjective Experience of Visual Information in the Modern Media," Journal of Intercultural Management, Sciendo, volume 12, issue 3, pages 99-116, September, DOI: 10.2478/joim-2020-0046.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020, "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, volume 24, issue 2, pages 69-93, December, DOI: 10.2478/manment-2019-0047.
• Shin, Donghee & Shin, Hyeun-Dae, 2020, "Demystifying university rankings and their impact on reputation among consumers of higher education," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 35-45.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics, Verein für Socialpolitik / German Economic Association, number 224638.
• Florian H. Schneider, 2020, "Signaling ideology through consumption," ECON - Working Papers, Department of Economics - University of Zurich, number 367, Oct, revised Jul 2022.

2019

• Violeta Elena Simion & Rocsana ?oniº Bucea-Manea & Amfim Adriana & Oliva Maria Dourado Martins & Blagica Sekovska & Irina Dijmãrescu, 2019, "Entomofagy – A Viable Solution for Supporting Food Security," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 51, pages 462-462.
• Samia Bouguerra, 2019, "The Role of Facebook in Activating Local Tourism: An Analytical Study," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 3, pages 77-86, September, DOI: 10.48100/merj.v1i3.44.
• Bos, Caroline Van Den, 2019, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 192-193, February.
• Thomas, Ian, 2019, "The impact of the General Data Protection Regulation on digital marketing and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 194-205, February.
• Slovak, Chris, 2019, "Customer-centric experiences through data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 206-213, February.
• Booth, David, 2019, "Marketing analytics in the age of machine learning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 214-221, February.
• Patterson, Laura, 2019, "How to ensure analytics and martech are relevant to the business," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 222-228, February.
• Somers, Dan, 2019, "The coming democratisation of emotions analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 229-237, February.
• Wang, Shu & Krisch, Ulrike, 2019, "A foundation for building a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 238-252, February.
• Nastasoiu, Mihaela Alina & Bendle, Neil & Vandenbosch, Mark, 2019, "Improving measurement with Big Data: Variety-seeking and survival," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 253-263, February.
• Earley, Seth, 2019, "`The AI Advantage: How to Put the Artificial Intelligence Revolution to Work` by Tom Davenport," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 3, pages 264-267, February.
• Sterne, Jim, 2019, "Over the horizon: Marketing to personal agents," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 280-281, March.
• Steele, Rory & Roper, Jennie, 2019, "Less is more: An investigation into how different levels of localisation in out-of-home creative drive sales," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 282-289, March.
• Earley, Seth, 2019, "Communication and collaboration between chief data officers and chief marketing officers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 290-299, March.
• Fogarty, David & Jing, Lin & Harrison, Peter, 2019, "Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 300-310, March.
• Copulsky, Jonathan, 2019, "Do conversational platforms represent the next big digital marketing opportunity?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 311-316, March.
• Lovett, John, 2019, "The executable data strategy: A guide to using data with purpose," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 317-329, March.
• Even, Alon, 2019, "Analytics: Turning data into management gold," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 330-341, March.
• Kamena, Roger & Renaud, Jean-François, 2019, "Applying a delta opportunity index to paid media budget planning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 342-354, March.
• Lackey, Derek & Beaton, Neil, 2019, "The current state of data protection and privacy compliance in Canada and the USA," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 4, pages 355-359, March.
• Angel, Gary, 2019, "Issues with shopper tracking and data quality: From solving multi-floor issues to driving better positional accuracy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 15-37, May.
• Iyer, Chitra, 2019, "Data collection for integrated customer data management: Concerns, considerations and best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 38-44, May.
• Unknown, 2019, "What do we mean by marketing analytics?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 4-5, May.
• Prantner, Jonathan, 2019, "Multi-touch attribution: A case study in automotive media optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 45-53, May.
• Ribeiro, Laura E., 2019, "Investment management: Competing in a data-driven world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 54-59, May.
• Burton, Stephanie & Powers, Andy, 2019, "Becoming a master: Best practices in attribution reporting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 6-14, May.
• Bradley, Joseph, 2019, "Getting an edge on data insights and breakthrough innovation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 60-64, May.
• Subramani, Santhosh, 2019, "Transforming the enterprise with applied artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 65-68, May.
• Zheng, Minyi & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C. & Ting, Ping-Ho, 2019, "Mining online comments to understand customer satisfaction with hotel technologies: A comparison of hotels in Beijing and Washington, DC," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 69-82, May.
• Acar, Murat & Toker, Aysegul, 2019, "Predicting consumer personality traits in the sharing economy: The case of Airbnb," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 1, pages 83-96, May.
• Alcaraz, Raf, 2019, "The marketing mix paradox: More audience information may not equal better marketing mix measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 104-105, July.
• Duminil, Isaline & Pierrel, François-Xavier, 2019, "Out-of-home and top of mind: Moving beyond panels in out-of-home marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 106-120, July.
• Bughin, Jacques & O’Beirne, Barbara & Deakin, Jonathan, 2019, "The anatomy of successful digital transformation: The role of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 121-128, July.
• Vriens, Marco & Vidden, Chad, 2019, "The Linux Compete strategy: An analytics case study," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 129-136, July.
• Grigsby, Mike, 2019, "The customer journey: How customer touch points interact to drive increased loyalty, satisfaction and revenue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 137-145, July.
• Ribeiro, Laura E., 2019, "High-profile data breaches: Designing the right data protection architecture based on the law, ethics and trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 146-158, July.
• Cutler, Jennifer & Culotta, Aron, 2019, "Using weak supervision to scale the development of machine-learning models for social media-based marketing research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 159-169, July.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2019, "Closing the skills gap: Finding skilled analytics professionals for a dynamically changing data-driven environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 170-184, July.
• Earley, Seth, 2019, "`From Data to Decision: A Handbook for the Modern Business Analyst` by Marco Vriens, Song Chen and Chad Vidden," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 2, pages 185-187, July.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 300-301, March.
• Marshall, Kevin, 2019, "Outside the box: How Microsoft’s packaging design team is shaping a culture that delivers better consumer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 302-309, March.
• Aaker, David, 2019, "Winning in the sharing economy: Six keys to Airbnb’s success," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 310-317, March.
• Mamuric, Nikki, 2019, "Femvertising: Advertising taking social responsibility to sell brands," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 318-325, March.
• Wakefield, Courtney Cox, 2019, "Achieving position 0: Optimising your content to rank in Google’s answer box," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 326-336, March.
• Yılmazer, Toygun, 2019, "Advertising for good: What is it good for?," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 337-342, March.
• Dolezal, Joanne, 2019, "A flight to quality? Why content marketing strategy must evolve," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 343-354, March.
• Faus, Ashley, 2019, "Move fast, save money, increase engagement: Why live video should be in every marketer’s toolkit," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 355-364, March.
• Sharpe, Stacey, 2019, "Safeguarding brands in online review forums: The role of managerial response," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 365-376, March.
• Marsden, Jamie, 2019, "Visualising corporate brands: Towards a framework of brandmark expression," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 377-388, March.
• Fernández-Cavia, José, 2019, "`The Paradox Planet. Creating Brand Experiences for the Age of I` by José Fernández-Cavia," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 4, pages 389-390, March.
• Case, Corey, 2019, "A Fortune 14 company’s journey to delivering a modern e-commerce customer experience," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 10-19, June.
• Dasser, Mahmoud, 2019, "Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 20-41, June.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Linton, Mike, 2019, "Three principles to guide CMOs for success in a changing marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 42-47, June.
• Pal, Sandeep, 2019, "Understanding the impact of marketing transformation on sales and marketing alignment," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 48-57, June.
• Obiedzinski, Mariah & Guetschow, Kelsey, 2019, "How to leverage calls to action to simultaneously improve user experience and conversions," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 58-69, June.
• Dombrowski, David, 2019, "Designing for packaged products in a CPG world," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 6-9, June.
• Hill, Gaye & Harris, Vanessa F., 2019, "How an in-house creative team can develop videos that hit the mark (without breaking the budget)," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 70-75, June.
• Lieberman, Mike, 2019, "How ‘the new customer buyer’s journey’ is reshaping the way you strategically manage your brand," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 76-85, June.
• Fortunato, John A. & Gigliotti, Ralph A., 2019, "Non-causality crisis response and organisational reputation: The reactions of CVS to the opioid epidemic," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 1, pages 86-99, June.
• Dolezal, Joanne, 2019, "Editorial: #SMMW19 — San Diego," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 104-106, September.
• Sahagun, Nydia, 2019, "Diversity is good business: Transforming business and marketing practices for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 107-118, September.
• Cheinman, Ida & Bishop, Susan, 2019, "Beyond the box: The intriguing challenges of branding service companies," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 119-126, September.
• Cruz, Lisa, 2019, "Do not leave your brand to chance: Plan your crisis communications now," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 127-135, September.
• Decesare, Charlene, 2019, "Why prospects go into the ‘black hole’ and what to do about it," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 136-145, September.
• Pereira, Gabriela, 2019, "Brand storytelling: A three-dimensional perspective," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 146-159, September.
• Montague, Jennifer, 2019, "Reframing the awareness funnel and lead nurturing strategies to increase B2B brand awareness and quality lead generation," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 160-166, September.
• Van Loon, Bert, 2019, "The agile content marketing roadmap: Integrating strategy and execution," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 167-178, September.
• Kirkpatrick, Nathan & Eason, Clifton, 2019, "The relationship between fan identification and collegiate athletic apparel brand preference," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 2, pages 179-198, September.
• Beckett, Simon, 2019, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 205-206, December.
• Stone, Michael & Trebbien, John D., 2019, "Brand licensing: A powerful marketing tool for today’s shopping battlefield," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 207-217, December.
• Bucher, John, 2019, "The age of experience: Harnessing the power of emerging technologies to take narratives in new directions," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 218-228, December.
• Lierman, Chris, 2019, "Experiential EQ and the power of experience: Human need, emotion and its effect on brand memory," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 229-240, December.
• Morrison, Gwen & Marcotte, David, 2019, "Looking to the future of commerce: Retail transformation as connected consumers embrace smart homes and smart stores," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 241-249, December.
• Kapferer, Jean-Noël & Michaut, Anne, 2019, "Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 250-264, December.
• Morais, Robert J. & Lerman, Dawn, 2019, "The brand language brief: A pillar of sound brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 265-281, December.
• Killian, Ginger & Mcclure, Todd, 2019, "Marketing communications in social network games: Promotional design considerations in the online era," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 3, pages 282-294, December.