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‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers

Author

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  • Taylor, Kieley

Abstract

In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.

Suggested Citation

  • Taylor, Kieley, 2019. "‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 28-34, June.
    • Handle: RePEc:aza:jdsmm0:y:2019:v:7:i:1:p:28-34
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    More about this item

    Keywords

    social media; content; influencers; mobile;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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