IDEAS home Printed from https://ideas.repec.org/a/lrc/larijb/v10y2020i1p23-34.html
   My bibliography  Save this article

Influence of theStructure of Product Portfolio Performance in aSmall Business Retail

Author

Listed:
  • ReynerPérez-Campdesuñer

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Alexander Sánchez-Rodríguez

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Gelmar García-Vidal

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Rodobaldo Martínez-Vivar

    (Faculty of Administrative Sciences, Universidad UTE, Ecuador.)

  • Margarita De Miguel-Guzmán

    (Faculty of Business Management, Universidad Regional Autónomade los Andes UNIANDES.)

Abstract

Small businesses ensure a livelihood for a large part of the population in many countries, in the same way,the services offered by them generate benefits for a large part of the community. In accordance with the above, promoting the improvement in the performance of this type of organization is a way to contribute to the economic development of a territory. Within this type of business, those aimed at retailing occupy an important percentage, where the structure of the portfolio of products with which they operate is important and constitutes one of the possible reserves of efficiency and effectiveness. The purpose of this research was to explore the impact of the structure of the product portfolio of a small retail company on general performance indicators and to evaluate improvement strategies that generate greater business performance. For the analysis of theproduct portfolio, it was operated with general performance indicators such as procurement expenses, income, profits, inventory levels and the percentage of customers served; depending on the initial state of these indicators, strategies for modifying thestructure of the portfolio were designed and applied, keeping the supply costs constant and modifying the levels of purchase from one product to another. As a result of the application of the strategies, positive and statistically significant improvementswere obtained in the performance indicators evaluated.

Suggested Citation

  • ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
    • Handle: RePEc:lrc:larijb:v:10:y:2020:i:1:p:23-34
    as

    Download full text from publisher

    File URL: https://thejournalofbusiness.org/index.php/site/article/view/1261/710
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aleksandar Grubor & Nikola Milićević & Nenad Djokic, 2016. "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 221-233.
    2. Muslichah Muslichah & Wiyarni Wiyarni & Enggar Nursasi, 2019. "The effect of Knowledge, Perceived Usefulness and Social Norms on Intention to Prepare Integrated Reporting in SMEs," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 9(4), pages 13-25, April.
    3. Ramani, Vinay & De Giovanni, Pietro, 2017. "A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1009-1027.
    4. Muslichah Muslichah & Wiyarni Wiyarni & Enggar Nursasi, 2019. "The effect of Knowledge, Perceived Usefulness and Social Norms on Intention to Prepare Integrated Reporting in SMEs," International Journal of Business and Social Research, LAR Center Press, vol. 9(4), pages 13-25, April.
    5. Mercer, Helen, 2014. "Retailer–Supplier Relationships before and after the Resale Prices Act, 1964: A Turning Point in British Economic History?," Enterprise & Society, Cambridge University Press, vol. 15(1), pages 132-165, March.
    6. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019. "Retail forecasting: research and practice," MPRA Paper 89356, University Library of Munich, Germany.
    7. McColl, Rod & Macgilchrist, Renaud & Rafiq, Shuddhasattwa, 2020. "Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    8. Huang, Tao & Fildes, Robert & Soopramanien, Didier, 2019. "Forecasting retailer product sales in the presence of structural change," European Journal of Operational Research, Elsevier, vol. 279(2), pages 459-470.
    9. repec:prg:jnlpep:v:2016:y:2016:i:2:id:556:p:1-13 is not listed on IDEAS
    10. Roy, Sanjit Kumar & Balaji, M S & Sadeque, Saalem & Nguyen, Bang & Melewar, T C, 2017. "Constituents and consequences of smart customer experience in retailing," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 257-270.
    11. Mehmet Gümüş & Philip Kaminsky & Sameer Mathur, 2016. "The impact of product substitution and retail capacity on the timing and depth of price promotions: theory and evidence," International Journal of Production Research, Taylor & Francis Journals, vol. 54(7), pages 2108-2135, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 10(1), pages 23-34, January.
    2. Petropoulos, Fotios & Apiletti, Daniele & Assimakopoulos, Vassilios & Babai, Mohamed Zied & Barrow, Devon K. & Ben Taieb, Souhaib & Bergmeir, Christoph & Bessa, Ricardo J. & Bijak, Jakub & Boylan, Joh, 2022. "Forecasting: theory and practice," International Journal of Forecasting, Elsevier, vol. 38(3), pages 705-871.
      • Fotios Petropoulos & Daniele Apiletti & Vassilios Assimakopoulos & Mohamed Zied Babai & Devon K. Barrow & Souhaib Ben Taieb & Christoph Bergmeir & Ricardo J. Bessa & Jakub Bijak & John E. Boylan & Jet, 2020. "Forecasting: theory and practice," Papers 2012.03854, arXiv.org, revised Jan 2022.
    3. Stephanie Jane S. Garduce & Kathlene Gene C. Dionio & Blessie S. Tamayo & Ramil Jr. M. Budlong & Chrisha Ellaine M. Vale, 2024. "Examining the Correlation Between Product Pricing and Sales Performance of Sari-Sari Stores," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 2900-2918, June.
    4. Li, Han & Hyndman, Rob J., 2021. "Assessing mortality inequality in the U.S.: What can be said about the future?," Insurance: Mathematics and Economics, Elsevier, vol. 99(C), pages 152-162.
    5. Kourentzes, Nikolaos & Athanasopoulos, George, 2021. "Elucidate structure in intermittent demand series," European Journal of Operational Research, Elsevier, vol. 288(1), pages 141-152.
    6. Spiliotis, Evangelos & Makridakis, Spyros & Kaltsounis, Anastasios & Assimakopoulos, Vassilios, 2021. "Product sales probabilistic forecasting: An empirical evaluation using the M5 competition data," International Journal of Production Economics, Elsevier, vol. 240(C).
    7. Zhang, Abraham & Wang, Jason X. & Farooque, Muhammad & Wang, Yulan & Choi, Tsan-Ming, 2021. "Multi-dimensional circular supply chain management: A comparative review of the state-of-the-art practices and research," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    8. Wesley Marcos Almeida & Claudimar Pereira Veiga, 2023. "Does demand forecasting matter to retailing?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 219-232, June.
    9. Yan, Nina & Zhang, Yaping & Xu, Xun & Gao, Yongling, 2021. "Online finance with dual channels and bidirectional free-riding effect," International Journal of Production Economics, Elsevier, vol. 231(C).
    10. Bojer, Casper Solheim & Meldgaard, Jens Peder, 2021. "Kaggle forecasting competitions: An overlooked learning opportunity," International Journal of Forecasting, Elsevier, vol. 37(2), pages 587-603.
    11. Huber, Jakob & Stuckenschmidt, Heiner, 2020. "Daily retail demand forecasting using machine learning with emphasis on calendric special days," International Journal of Forecasting, Elsevier, vol. 36(4), pages 1420-1438.
    12. Lalou Panagiota & Ponis Stavros T. & Efthymiou Orestis K., 2020. "Demand Forecasting of Retail Sales Using Data Analytics and Statistical Programming," Management & Marketing, Sciendo, vol. 15(2), pages 186-202, June.
    13. Wang, Sen & Gao, Yi, 2021. "A literature review and citation analyses of air travel demand studies published between 2010 and 2020," Journal of Air Transport Management, Elsevier, vol. 97(C).
    14. Ramazan Esmeli & Mohamed Bader-El-Den & Hassana Abdullahi, 2021. "Towards early purchase intention prediction in online session based retailing systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 697-715, September.
    15. Talat Genc & Pietro De Giovanni, 2021. "Dynamic pricing and green investments under conscious, emotional, and rational consumers," Working Papers 2101, University of Guelph, Department of Economics and Finance.
    16. Lucia-Palacios, Laura & Pérez-López, Raúl, 2021. "Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 41-54.
    17. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    18. Md. Iftekharul Alam Efat & Petr Hajek & Mohammad Zoynul Abedin & Rahat Uddin Azad & Md. Al Jaber & Shuvra Aditya & Mohammad Kabir Hassan, 2024. "Deep-learning model using hybrid adaptive trend estimated series for modelling and forecasting sales," Annals of Operations Research, Springer, vol. 339(1), pages 297-328, August.
    19. Steen, Frode, 2019. "Paywalls and the demand for online news," CEPR Discussion Papers 13651, C.E.P.R. Discussion Papers.
    20. Tian, Xin & Wang, Haoqing & E, Erjiang, 2021. "Forecasting intermittent demand for inventory management by retailers: A new approach," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).

    More about this item

    Keywords

    Products portfolio; Variety of offer; Retail; Small business.;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lrc:larijb:v:10:y:2020:i:1:p:23-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al Hossain (email available below). General contact details of provider: http://www.thejournalofbusiness.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.