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A multichannel, newsroom approach to communicating the weather

Author

Listed:
  • Fysh, Sarah

    (Head of Content and Syndication, Met Office)

  • Middleham, Ross

    (Content & Social Lead, Met Office)

Abstract

This paper provides a case study on how the Met Office has adopted a multichannel, editorial approach to content production and social media. Describing the processes used and taking each channel in turn, the paper details how the Met Office communicates weather information to the public 24 hours a day, 365 days of the year. The paper concludes with a number of tips and key takeaways summarising the learnings gained by the Met Office.

Suggested Citation

  • Fysh, Sarah & Middleham, Ross, 2019. "A multichannel, newsroom approach to communicating the weather," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 209-224, December.
    • Handle: RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:209-224
    as

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    More about this item

    Keywords

    social media; multichannel; Met Office; content production; content; video; Twitter; Instagram;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

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