A latte collaboration: Building a campus social media community over coffee

This paper provides guidance and examples from senior social media managers in higher education for building an effective strategic relationship between social media managers/users across disparate departments and audiences. The paper discusses skills, best practices, and common issues that plague all social media managers and how the creation of a supportive collective can evolve into an institution-wide social media policy that finds its roots in the trenches rather than being created by top administrators and implemented from the top down. It also provides specific examples for how others can create a similar support group at their organisation or university.