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Getting an edge on data insights and breakthrough innovation

Author

Listed:
  • Bradley, Joseph

    (Global Vice President, Incubation Services & Technology, Cisco Systems)

Abstract

Delivering the wrong data, at the wrong time and to the wrong place, costs businesses, consumers, and even communities dearly. Unless organisations change when, where, how and what data they collect, they will miss out on much of the value data can provide. High data integrity and the elimination of bias in data analytics are also vital to good business outcomes. Additionally, while an unprecedented amount of data is being made available, there must be a greater focus on what questions and queries are being asked in relation to such data. The wrong questions will lead to mediocre results and worse. Asking the right questions will accelerate a company’s rate of learning to solve problems faster, compete more effectively, operate more efficiently, and increase the company’s potential to discover breakthrough innovations.

Suggested Citation

  • Bradley, Joseph, 2019. "Getting an edge on data insights and breakthrough innovation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 60-64, May.
    • Handle: RePEc:aza:ama000:y:2019:v:5:i:1:p:60-64
    as

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    More about this item

    Keywords

    data; analytics; IoT; network edge; innovation; machine learning; artificial intelligence;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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