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Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future

Author

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  • Snyder, Tamara
  • Schaffer, Mike

Abstract

In a tight labour market, organisations struggle to find and hire employees that are essential to future growth and success. Historically, this was largely approached through one-to-one outreach, with recruiters working their networks to identify talent. While the proliferation of social and digital media has unlocked new and more scalable avenues for recruiting, it also makes it difficult for employers to stand out in an increasingly crowded space. Organisations are thus turning to digital marketing strategies and storytelling to target and reach potential new hires, including the elusive passive candidate who is not looking for a job. This paper explores emerging trends in digital talent attraction, advantages and drawbacks of the common tactics organisations are using, case study examples and key takeaways for recruiters to consider for their own outreach.

Suggested Citation

  • Snyder, Tamara & Schaffer, Mike, 2019. "Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 323-331, March.
    • Handle: RePEc:aza:jdsmm0:y:2019:v:6:i:4:p:323-331
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    More about this item

    Keywords

    recruiting; talent attraction; digital marketing; talent acquisition; employee hiring;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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