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Diagnosing the reason for a website’s loss in traffic

Author

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  • Haynes, Marie

Abstract

This paper discusses many of the possible reasons for a website’s traffic to decrease, including Google algorithm changes, technical issues and competitor improvements. Once the problem has been diagnosed, it is usually possible to reverse the issue. However, Google is continually getting better at surfacing the most helpful and most authoritative websites, meaning that recovery can be difficult in some cases.

Suggested Citation

  • Haynes, Marie, 2019. "Diagnosing the reason for a website’s loss in traffic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 312-322, March.
    • Handle: RePEc:aza:jdsmm0:y:2019:v:6:i:4:p:312-322
    as

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    More about this item

    Keywords

    Google algorithm updates; traffic drops; Google traffic; search traffic; SEO site audit;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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