IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2019v4i1p63-75.html
   My bibliography  Save this article

Spring back to campus: Unique campus events for top prospects

Author

Listed:
  • Gomes, Allison
  • Keedy, Ashley

Abstract

Development events played a vital role in the success of Smith College’s record-breaking US$486m Women for the World campaign — the largest total ever raised by a women’s college. In the midst of the campaign, Smith commenced a new, integrated, donor-centred events programme to help develop a pipeline to larger philanthropic gifts. A key component of the new programme was a unique series of multiday immersive back-to-campus experiences for small groups of high-level prospects. Designed to showcase the ‘Smith of today’, these events featured key administrators, faculty members and students who illuminated the college’s top fundraising priorities and engaged participants in meaningful conversations about Smith. One of the most successful examples was the Spring Back to Smith programme for 50th reunion donors, volunteers and leaders. Spring Back to Smith resulted in multiple major and planned gifts including the documentation of a more than US$9m estate gift. Using Spring Back to Smith as a case study, this paper examines how a well-planned campus event can engage donors in powerful ways, fostering deeper connections and greater philanthropy.

Suggested Citation

  • Gomes, Allison & Keedy, Ashley, 2019. "Spring back to campus: Unique campus events for top prospects," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 63-75, June.
    • Handle: RePEc:aza:jeam00:y:2019:v:4:i:1:p:63-75
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/4152/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/4152/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    events; fundraising; reunions; donor relations; relationship building;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2019:v:4:i:1:p:63-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.