Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2023

• Ayrea, William & Smilde, John, 2023, "Giving Day: Conducting a symphony or herding cats?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 362-371, August.
• Mckee, Elizabeth, 2023, "Quantifying volunteer impact: Challenges and recommendations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 372-381, August.
• Gardiner, Paige & Droubay, Madison J. & Droubay, Dalton J., 2023, "A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 382-400, August.
• Siebert, Michael & Rose, Brooke, 2023, "Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen)," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 18-29, August.
• Mcsweeney, Kate, 2023, "Similar but different: How University College Cork created a brand identity for Alumni and Development (and brand value for the wider university)," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 30-46, August.
• Beckett, Simon, 2023, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 4-5, August.
• Holts, Chelsey & Moushon, Morgan, 2023, "Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 47-59, August.
• Ackerman, Jacqueline & Sager, Jeannie Infante, 2023, "Fundraising from couples: New research on how households make giving decisions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 6-17, August.
• Mishler, Jeremy & Hazen, Eric, 2023, "Bridging the brand content divide: The cross-departmental collaboration that created institutional best practice and a high-performing website," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 60-68, August.
• Lock, Peter & Robinson, Lyndsey, 2023, "Reimagining trust fundraising: Taking a major donor approach to cultivation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 69-75, August.
• Fernández-Gubieda, Santiago & Rojas, Ángel, 2023, "Listening: A way to improve university reputation and governance," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 76-85, August.
• Karol, Kristofer & Schimizzi, Marco, 2023, "Developing a successful content strategy with a small team and budget," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 1, pages 86-95, August.
• Beckett, Simon, 2023, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 100-101, October.
• Traub, Alison & Golding, Ben & Laur, Lauren, 2023, "Leading change: Building a resilient development office through succession planning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 102-108, October.
• Garrido, Sonia, 2023, "Engaging parents and families: They are an audience too," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 109-122, October.
• Pugh, Blaine & Cowan, Brittany & Holts, Chelsey & Rudenko, Jane, 2023, "Maximising the life of your content on social media through repurposing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 123-140, October.
• Little, Heather & Mitchell, Lisa, 2023, "Raising the donor ambition: From major to mega gifts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 141-153, October.
• Rao, Chay & Afrin, Sabiha, 2023, "Using social media to prevent ‘melt’ in the virtual era," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 154-164, October.
• Protopapa, Kyriaki, 2023, "Transitioning international student scholars to dedicated alumni volunteers and advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 165-183, October.
• Reece, Anton & Emmons, Lee, 2023, "A commitment to diversity, equity and inclusion: A seven-sector framework to transform higher education access, success and completion," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 2, pages 184-193, October.
• Beckett, Simon, 2023, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 200-201, December.
• Cassel, Andrew, 2023, "Divesting from Facebook and Instagram," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 202-214, December.
• Swisher, Patty & Jackson, Tracy & Smith, Jennifer, 2023, "How to connect with your parent audience: Duquesne University's implementation of a strategic family communications platform," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 215-225, December.
• Forbes, Michael & Vandermaas, Johanna & Benner, Karen, 2023, "The next chapter: How Ryerson University became Toronto Metropolitan University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 226-238, December.
• Stabb, Joseph & Marcason-Tolmie, Emily, 2023, "Visualising data for prospect identification and donor metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 239-256, December.
• Morales, Lymari & Powder, Jackie, 2023, "Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 257-268, December.
• Mitchell, Pamela, 2023, "Facets of advancement services: Avoiding silos in the pursuit of institutional advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 269-281, December.
• Breckinridge, Robert E. & Smith, Luke & Weaver, Jessica & Zondag, Marissa, 2023, "(Re)imagining giving societies: The case study of Moravian University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 3, pages 282-295, December.
• Carolina Guerini & Donato Masciandaro, 2023, "Financial Education between Market and State: Private Commitment, Conflicts of Interest and Public Certification," BAFFI CAREFIN Working Papers, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy, number 23213.
• Çağatay AKDOĞAN & Yasin YILMAZTÜRK, 2023, "Tüketici Yeşil Yıkama Algısının Yeşil Marka Denkliğine Etkisi: Yeşil Algılanan Risk ve Yeşil Kafa Karışıklığının Aracılık Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 169-187, June, DOI: https://doi.org/10.33399/biibfad.12.
• El-Shayeb Mirna & El-Deeb Sara, 2023, "Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption," Business Systems Research, Sciendo, volume 14, issue 2, pages 173-189, December, DOI: 10.2478/bsrj-2023-0018.
• Văn Đức Chí Vũ & Nguyễn Viết Bằng, 2023, "Ảnh hưởng của chiến lược tiếp thị 4Ps xanh đến quyết định mua sản phẩm xanh: Nghiên cứu thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 160-172, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2092.
• Darren Filson, 2023, "Dissecting decline in the economy-wide advertising intensity 1997-2017," Economics Bulletin, AccessEcon, volume 43, issue 3, pages 1444-1452.
• Vusumuzi David Mbatha & Aaron Koopman & Tinashe Chuchu, 2023, "Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 16-24, May.
• Siyasanga Mgoduka & Shalen Heeralal, 2023, "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis," International Review of Management and Marketing, Econjournals, volume 13, issue 4, pages 14-22, July.
• Ephrem Habtemichael Redda & Marko Van Deventer, 2023, "Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators," International Review of Management and Marketing, Econjournals, volume 13, issue 5, pages 18-25, September.
• Lorecchio, Caio & Monte, Daniel, 2023, "Bad reputation with simple rating systems," Games and Economic Behavior, Elsevier, volume 142, issue C, pages 150-178, DOI: 10.1016/j.geb.2023.07.019.
• Aparicio, Diego & Rigobon, Roberto, 2023, "Quantum prices," Journal of International Economics, Elsevier, volume 143, issue C, DOI: 10.1016/j.jinteco.2023.103770.
• Sbrana, Giacomo & Silvestrini, Andrea, 2023, "The RWDAR model: A novel state-space approach to forecasting," International Journal of Forecasting, Elsevier, volume 39, issue 2, pages 922-937, DOI: 10.1016/j.ijforecast.2022.03.003.
• Robert Faff & David Mathuva & Mark Brosnan & Sebastian Hoffmann & Catalin Albu & Searat Ali & Micheal Axelsen & Nikki Cornwell & Adrian Gepp & Chelsea Gill & Karina Honey & Ihtisham Malik & Vishal Meh, 2023, "Pitching business school researcher profiles," Journal of Accounting Literature, Emerald Group Publishing Limited, volume 46, issue 4, pages 539-564, September, DOI: 10.1108/JAL-10-2022-0105.
• José Antonio Pedraza-Rodríguez & Martha Yadira García-Briones & César Mora-Márquez, 2023, "Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 29, issue 57, pages 146-165, December, DOI: 10.1108/JEFAS-09-2022-0214.
• Junfeng Wang & Vera Butkouskaya, 2023, "Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 55, pages 60-78, May, DOI: 10.1108/JEFAS-09-2022-0219.
• Klender Cortez & Martha del Pilar Rodríguez-García & Christian Reich, 2023, "Consumers’ purchase intention of rapid COVID-19 tests," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 55, pages 79-95, May, DOI: 10.1108/JEFAS-11-2021-0245.
• Juan Ignacio Martín-Legendre & Pablo Castellanos-García & José Manuel Sánchez-Santos, 2023, "Should the monetary authorities be sensitive to inequality concerns? Empirical evidence for a panel of 62 countries," Journal of Economic Studies, Emerald Group Publishing Limited, volume 50, issue 7, pages 1428-1449, January, DOI: 10.1108/JES-05-2022-0262.
• Monika Spychalska-Wojtkiewicz & Monika Klein, 2023, "The Importance of Achieving the Sustainable Development Goals in the Opinion of Customers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 118-137.
• Kelli Marquardt & Conor Ryan, 2023, "The Role of Information in Pharmaceutical Advertising: Theory and Evidence," Working Paper Series, Federal Reserve Bank of Chicago, number WP 2023-40, Oct, DOI: 10.21033/wp-2023-40.
• Zhang Na, 2023, "Digital Exploration and Marketing Study of Cultural Genes in Batik Patterns from China and Malaysia ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr321, Dec, DOI: https://doi.org/10.35609/jmmr.2023..
• Nouha Anka Idrissi & Rachid Smouni, 2023, "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study
  [Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique]," Post-Print, HAL, number hal-04138939, Jun, DOI: 10.5281/zenodo.8064062.
• Khadijeh Hassanzadeh & Kiumars Shahbazi & Mohammad Movahedi & Olivier Gaussens, 2023, "Do trade barriers have the same effect on SMEs in a country under sanctions? The case study of Iran," Post-Print, HAL, number hal-04388110, DOI: 10.1108/EBR-06-2022-0108.
• Matthew G. Smith & Ryan Lunsford, 2023, "Retail Firearms Sales In The U.S.: Evidence On Best Practices From Two Firms," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 14, issue 1, pages 31-44.
• Dhimas Prajaya & Hotniar Siringoringo, 2023, "Promoting and reporting with the Wmotion MPOS application: a case study on a fashion industry," International Journal of Business Information Systems, Inderscience Enterprises Ltd, volume 43, issue 1, pages 53-73.
• Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023, "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, volume 48, issue 5, pages 1696-1722, October, DOI: 10.1007/s10961-023-10023-z.
• Nico Neumann & Catherine E. Tucker & Kumar Subramanyam & John Marshall, 2023, "Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 4, pages 519-571, December, DOI: 10.1007/s11129-023-09268-7.
• Minjung Kwon & Tülin Erdem & Masakazu Ishihara, 2023, "Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption," Quantitative Marketing and Economics (QME), Springer, volume 21, issue 4, pages 437-492, December, DOI: 10.1007/s11129-023-09269-6.
• David A. Harper & Anthony M. Endres, 2023, "Menger’s precursors in the German subjective-value tradition and his advancements in the theory of wants and goods," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, volume 36, issue 2, pages 217-245, June, DOI: 10.1007/s11138-022-00598-5.
• Amel Pintol & Nereida Hadziahmetovic, 2023, "The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 9, issue 1, pages 5-20, DOI: 10.11118/ejobsat.2023.001.
• Md. Rahat Khan & Sanjoy Kumar Roy, 2023, "Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 9, issue 2, pages 249-265, DOI: 10.11118/ejobsat.2023.015.
• Jeanine Miklós-Thal & Avi Goldfarb & Avery M. Haviv & Catherine Tucker, 2023, "Digital Hermits," NBER Working Papers, National Bureau of Economic Research, Inc, number 30920, Feb.
• Weijia Dai & Hyunjin Kim & Michael Luca, 2023, "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 30925, Feb.
• Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2023, "Helping Small Businesses become more Data-Driven: A Field Experiment on eBay," NBER Working Papers, National Bureau of Economic Research, Inc, number 31089, Mar.
• John Cawley & Julia Eddelbuettel & Scott Cunningham & Matthew D. Eisenberg & Alan D. Mathios & Rosemary J. Avery, 2023, "The Role of Repugnance in Markets: How the Jared Fogle Scandal Affected Patronage of Subway," NBER Working Papers, National Bureau of Economic Research, Inc, number 31782, Oct.
• Koen Deconinck & May Hobeika, 2023, "Understanding the impact of consumer-oriented assurance schemes: A review of voluntary standards and labels for the environmental sustainability of agri-food products," OECD Food, Agriculture and Fisheries Papers, OECD Publishing, number 200, Jul, DOI: 10.1787/af917674-en.
• Irina Calugareanu & Bunduchi Denis, 2023, "Increasing the Efficiency of the Enterprise Management Process (Case study Termoelectrica JSCo)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 586-592, August.
• Georgiana Elena Constantin & Anca Ioana Blaga, 2023, "The Impact of Online Advertising on the Purchase Decision," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 418-425, December.
• Opeyemi Femi-Oladunni & Pablo Ruíz-Palomino & María Pilar Martínez-Ruíz & Israel Roberto Pérez-Jiménez, 2023, "Food values and purchase decisions in an emerging market: lessons learned from Kenya," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2306, Jul, revised Jun 2023.
• Aragonés-Jericó, Cristina & Küster-Boluda, Inés & Vila-López, Natalia, 2023, "Emociones y valor: sus efectos en la satisfacción, lealtad y respuesta al patrocinio deportivo
  [Emotions and value: its effects on satisfaction, loyalty and response to sports sponsorship]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 35, issue 1, pages 80-99, June, DOI: https://doi.org/10.46661/revmetodos.
• Erika-Alexandra DOBRE & Liviu CIUCAN-RUSU, 2023, "The Impact of Digitalization in Academic Marketing – a Comparative Study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 83-91, December.
• Kamali, Abrar Ahmed Khan, 2023, "The Customer Relationship Management Practices in Banking Industry," MPRA Paper, University Library of Munich, Germany, number 116552, Jan.
• Ahmad, Nadia, 2023, "Reasons for the Decline of Bicycle Industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 116553, Jan.
• Hasan, Aleshba, 2023, "A Study on the Consumers' Perception and Their Consumption Pattern for Processed Dairy Dairy Products in Karachi," MPRA Paper, University Library of Munich, Germany, number 116555, Feb.
• Murthi, Srinivash & Zhang, Wen & Shaturaev, Jakhongir, 2023, "Role of Tourism in Ensuring Gender Equity: An Asian Perspective," MPRA Paper, University Library of Munich, Germany, number 118486, Feb, revised 15 Jun 2023.
• Ologunebi, John, 2023, "An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark," MPRA Paper, University Library of Munich, Germany, number 119040, Nov.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023, "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper, University Library of Munich, Germany, number 119509, Aug, revised 15 Oct 2023.
• Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023, "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper, University Library of Munich, Germany, number 121108.
• David P. Myatt & David Ronayne, 2023, "Asymmetric Models of Sales," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 450, Nov.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023, "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-24.
• Katarzyna Sanak-Kosmowska, 2023, ".#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 22-38.
• Lia Anton & Zorina Siscan, 2023, "The Contemporary Trends in Advertising Services Global Market," RAIS Conference Proceedings 2022-2025, Research Association for Interdisciplinary Studies, number 0280, Jun.
• Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023, "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-21, December, DOI: 10.1007/s12525-023-00643-6.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023, "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-20, December, DOI: 10.1007/s12525-023-00678-9.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023, "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, volume 9, issue 1, pages 1-15, December, DOI: 10.1186/s43093-023-00277-2.
• Manfred Bruhn & Andrea Gröppel-Klein & Manfred Kirchgeorg, 2023, "Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline," Journal of Business Economics, Springer, volume 93, issue 6, pages 1055-1088, August, DOI: 10.1007/s11573-023-01141-z.
• Tejaswi Patil & Zillur Rahman, 2023, "A bibliometric analysis of scientific literature on guilt in marketing," Management Review Quarterly, Springer, volume 73, issue 3, pages 1385-1415, September, DOI: 10.1007/s11301-022-00277-6.
• Daniel Rehsmann, 2023, "The Sumo coach problem," Review of Economic Design, Springer;Society for Economic Design, volume 27, issue 3, pages 669-700, September, DOI: 10.1007/s10058-022-00316-4.
• Kameliya Narleva & Yuliyan Narlev, 2023, "Digital Innovations In Logistics Business €“ Application Features," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 149-156.
• Maria Kehayova-Stoycheva (ed.), 2023, "Remarketing The Reality," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 3.
• Kolwas Szymon & Domański Jarosław, 2023, "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, volume 15, issue 1, pages 79-88, January, DOI: 10.2478/fman-2023-0006.
• Fatima Tayyba & Kamran Muhammad & Awan Tahir Mumtaz & Szostak Michał & Sarfraz Mudassira, 2023, "Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 39-65, December, DOI: 10.2478/joim-2023-0017.
• Wąsowicz-Zaborek Elżbieta, 2023, "Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 65-100, September, DOI: 10.2478/minib-2023-0016.
• Ramovš Marjeta & Milfelner Borut, 2023, "The Importance of Educational Service Quality for Customer Satisfaction and Organizational Reputation," Naše gospodarstvo/Our economy, Sciendo, volume 69, issue 2, pages 29-40, June, DOI: 10.2478/ngoe-2023-0009.
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x609db8e8), September.
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x60636c90), September.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x5eff0f68), September.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x5fcfa2f8), September.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023, "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 3-10, DOI: 10.5281/zenodo.10539175.
• Nguyen Thi Cam Le & Mai Ngoc Khuong, 2023, "Investigating brand image and brand trust in airline service: Evidence of Korean Air," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 55-65, DOI: 10.5281/zenodo.10539739.
• Bühler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023, "Circular Business Models: Product Design and Consumer Participation," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage", Verein für Socialpolitik / German Economic Association, number 277576.

2022

• Galyna CHORNOUS & Tetiana LEM, 2022, "Developing hybrid recommendation systems: Ukrainian dimension," Access Journal, Access Press Publishing House, volume 3, issue 2, pages 89-106, April, DOI: 10.46656/access.2022.3.2(1).
• Bradley J. Larsen & Timothy J. Ryan & Steven Greene & Marc J. Hetherington & Rahsaan Maxwell & Steven Tadelis, 2022, "Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment," Papers, arXiv.org, number 2203.02625, Mar, revised Mar 2022.
• Wycherley, James, 2022, "Drawing from data to paint bigger pictures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 200-201, February.
• Long, Lucas, 2022, "Effective first-party data collection in a privacy-first world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 202-210, February.
• Latvala, Lawrence & Horn, Jeff & Bruno, Bill, 2022, "Thriving in the age of privacy regulation: A first-party data strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 211-220, February.
• Kroll, Valerie & Hoyer, Julie Shallman, 2022, "High-impact testing that inspires action," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 221-236, February.
• Johnson, Mike & Cousins, James, 2022, "Relevant, impactful and trusted data analysis: A framework for driving the efficient adoption of results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 237-245, February.
• Zumstein, Darius & Brauer, Claudia & Zelic, Andrea, 2022, "Benefits, challenges and future developments in digital analytics in German-speaking countries: An empirical analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 246-259, February.
• Yusuf, Muhammad & Said, Miah & Nurhilalia, & Yusuf, Yulia Yunita, 2022, "The effect of brand image, price, service, product quality and promotion on consumer buying decisions for car purchases: A case study of Bosowa Berlian Motor Inc. in Makassar," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 260-275, February.
• Dubey, Anshul, 2022, "Understanding the consumer: A comparison of buying behaviour among consumers of Hindustan Unilever and Patanjali products," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 276-287, February.
• Majhi, Ritanjali & Sugasi, Renu Prasad, 2022, "A machine-learning approach for classifying Indian internet shoppers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 288-298, February.
• Malin, Denis, 2022, "What problem are you trying to solve?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 304-305, March.
• Diorio, Stephen & Hummel, Chris & Rogers, Bruce, 2022, "Revenue operations: A systems approach for turning analytics into growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 306-317, March.
• Bertozzi, Giacomo & Bagheri, Saeed R. & Graham, Brett & Knowles, Peter & Netzer, Oded & Pauwels, Koen, 2022, "How much does digital advertising accelerate new product success?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 318-328, March.
• Earley, Seth, 2022, "Recommendations and personalisation: Three strategies for activating customer behaviour analytics insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 329-336, March.
• Tannir, Sophia & Dupin, Michael & Austin, Manila & Stahlkopf, Christina & Iyengar, Raghu, 2022, "From captive to captivating: The new customer journey model for companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 337-344, March.
• Martinez, Jenna, 2022, "Customer-centric framework: The missing link between data and business value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 345-354, March.
• Macinnis, Debbie, 2022, "Customer insights that matter," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 355-361, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2022, "Why domain knowledge is essential for data scientists in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 362-373, March.
• Harman, David, 2022, "Assessing the statistical significance of repeated A/B tests with meta-analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 374-385, March.
• Demirer, Dilek Penpece & Büyükeke, Ahmet, 2022, "Analysing perceptions towards electric cars using text mining and sentiment analysis: A case study of the newly introduced TOGG in Turkey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 386-399, March.
• Coleman, Shirley & Walker, Daniel & Rahman-Chowdhury, Mohammed & Ahlemeyer-Stubbe, Andrea, 2022, "Customer lifetime value: How to find the right calculation and prediction approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 16-25, June.
• Crisp, Dakota & Brown, Jess & Claucherty, Jack & Busteed, Davis & Schultz, Anna & Prantner, Jonathan, 2022, "The three stages of workforce optimisation: Moving beyond the industry standard," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 26-36, June.
• Vinasco, Mario, 2022, "The intuition behind machine learning in marketing: Linear TV attribution," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 37-42, June.
• Vriens, Marco, 2022, "Towards a theory of analytics and guidelines for practitioners," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Pauwels, Koen & Sud, Bharat & Fisher, Robert & Antia, Kersi, 2022, "Should you change your ad messaging or execution? It depends on brand age," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 43-54, June.
• Patterson, Laura & Egeland, Rita & Wong, Kathleen, 2022, "The culture and leadership style combination that cultivates a best-in-class marketing organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 55-78, June.
• Mcguirk, Mike, 2022, "Unlocking the full potential of social listening platforms through prescriptive-based intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 6-15, June.
• Jenner, Victoria & Soylemez, Sefer & Dzhuras-Dotta, Sasha & Tsoneva, Ralitsa, 2022, "Why multi-disciplinary, cross-silo teams are best at analysing and actioning data collected along the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 79-88, June.
• Lenger, Aslı Diyadin, 2022, "How to choose the right influencer for a marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 89-104, June.
• Reyes-Menendez, Ana & Ruiz-Lacaci, Nuria & Palos-Sanchez, Pedro, 2022, "Special Issue: Innovative methods to measure digital marketing analytics: Part 1," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 108-110, October.
• Bellamkonda, Shash, 2022, "How marketers can use the power of an AI/ML model to identify and predict customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 111-121, October.
• Broadhurst, Martin, 2022, "How businesses of any size can use AI in a digital marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 122-132, October.
• Cutler, Kelly, 2022, "Web3 and the future of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 133-141, October.
• Kamena, Roger, 2022, "C-3DP: A cross-cluster analysis model to identify latent categorical customer attributes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 142-159, October.
• Oloyede, Moni, 2022, "Attribution done right: How to prove the real value of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 160-166, October.
• Gerber, Isaac, 2022, "Net searcher sentiment: A web-search based replacement for net promoter score," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 167-174, October.
• Branda, Anthony F. & Weber, Mark & Lucio, Eduardo, 2022, "Empirical measurement of marketing analytics orientation: Quantifying the factors that create highly analytical marketing practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 175-191, October.
• Fridhi, Bechir, 2022, "The impact of digital marketing on the performance of firms in Tunisia," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 192-205, October.
• Løber, Lasse Baungård & Svendsen, Simon, 2022, "An explorative study of salient usability attributes affecting m-commerce consumer behaviour in a Nordic context," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 206-222, October.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 201-202, January.
• Lapierre, J.C., 2022, "People-led digital transformation: Future-proofing a legacy brand with purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 203-213, January.
• Hall, Jules & Mottau, Tim, 2022, "Brands on the picket line: How close should companies get to their consumers’ crusades?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 214-220, January.
• Perreau, Anton, 2022, "Brands on TikTok: Strategic first steps and successful execution," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 221-233, January.
• Jones, Mark, 2022, "Operation brand story: How to fix a broken brand when customer beliefs shift and brands do not," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 234-242, January.
• Chaudhary, Prashant, 2022, "Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 243-258, January.
• Riches, Tim, 2022, "Brands, sustainability and citizenship: Navigating a world demanding change," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 259-272, January.
• Allison, Matt, 2022, "The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 273-282, January.
• Havard, Cody T. & Wann, Daniel L. & Greive, Frederick G. & Collins, Brian, 2022, "Happiest place(s) on Earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney’s Theme Parks," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 283-292, January.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 296-297, March.
• Benson, Kirstin, 2022, "Harnessing editorial storytelling for social media marketing: The ‘secret’ to success in the new digital world has deep roots in old media," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 298-310, March.
• Siddiqui, Kamran Ahmed & Ahmad, Shabir, 2022, "Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 311-329, March.
• Jenkinson, Angus, 2022, "The deep brand: Designs for a new chapter in marketing?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 330-359, March.