Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse
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DOI: 10.1007/s12525-023-00643-6
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More about this item
Keywords
Digital platform; Extended reality; Influencer; Instagram; Live-stream shopping; Metaverse; Telepresence;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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