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Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice

Editor

Listed:
  • Linda Brennan
    (RMIT University, Australia)

  • Lukas Parker
    (RMIT University, Australia)

  • Divya Garg
    (RMIT University, Australia)

  • Krzysztof Kubacki
    (University of Plymouth, UK)

  • Michaela Jackson
    (RMIT University, Australia)

  • Ella Chorazy
    (RMIT University, Australia)

Abstract

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023. "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, February.
    • Handle: RePEc:wsi:wsbook:13403
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13403
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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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