Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2013

• Mukherjee, Avinandan & Onel, Naz, 2013, "Building green brands with social media: Best practices from case studies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 292-311, December.
• Mónica Rengifo Mera & Luciana Manfredi, 2013, "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi.
• Olandy Naranjo Rivera, 2013, "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Jaroslaw Zalejski, 2013, "The role of social consultation in the management of a local government unit: the case study of Wasilkow," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 12, issue 1, pages 47-56, March, DOI: 10.12775/EiP.2013.004.
• Armstrong, Mark & Chen, Yongmin, 2013, "Discount Pricing," CEPR Discussion Papers, Centre for Economic Policy Research, number 9327, Feb.
• Fabian Bergès & Sylvette Monier-Dilhan, 2013, "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, volume 33, issue 4, pages 2968-2981.
• Melik Karabiyikoglu, 2013, "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, International Review of Management and Marketing, volume 3, issue 1, pages 20-27.
• Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013, "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, International Review of Management and Marketing, volume 3, issue 4, pages 153-163.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, volume 88, issue C, pages 67-75, DOI: 10.1016/j.ecolecon.2013.01.006.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013, "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, volume 37, issue 12, pages 5176-5185, DOI: 10.1016/j.jbankfin.2013.07.003.
• Dave, Dhaval & Saffer, Henry, 2013, "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, volume 32, issue 4, pages 682-697, DOI: 10.1016/j.jhealeco.2013.03.007.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 11-26, DOI: 10.1016/j.joep.2013.02.004.
• Thompson, Theresa, 2013, "Los clusters y el uso de marcas colectivas en consorcios de exportación," El Trimestre Económico, Fondo de Cultura Económica, volume 80, issue 317, pages 43-76, enero-mar, DOI: http://dx.doi.org/10.20430/ete.v80i.
• Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013, "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, volume 15, issue 1, pages 203-232.
• Stefania Chironi & Mazia Ingrassia, 2013, "Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 2013, issue 1, pages 7-21.
• Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE, 2013, "The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 23-39.
• Nicoleta IONESCU, 2013, "Online political communication: the role of image upload on Facebook," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 53-58.
• Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013, "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print, HAL, number hal-00830415.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013, "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 109-115.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequenas Empresas," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Chen-Yu Lin & David Marshall & John Dawson, 2013, "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 171-179, December.
• Ralph Setzer & Guntram Wolff, 2013, "Money demand in the euro area: new insights from disaggregated data," International Economics and Economic Policy, Springer, volume 10, issue 2, pages 297-315, June, DOI: 10.1007/s10368-012-0214-7.
• Marco Allegrini & Giulio Greco, 2013, "Corporate boards, audit committees and voluntary disclosure: evidence from Italian Listed Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), volume 17, issue 1, pages 187-216, February, DOI: 10.1007/s10997-011-9168-3.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201304.
• Dhaval M. Dave, 2013, "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18830, Feb.
• Anusua Datta & Dhaval M. Dave, 2013, "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 19592, Nov.
• Sethuraman, Raj & Raju, Jagmohan, 2013, "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 1, pages 1-108, September, DOI: 10.1561/1700000029.
• Elena Kostadinova, 2013, "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
• Cãruntu Andreea Laura & Aldea Roxana Elena, 2013, "Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage in the fight with the competition. The aim of the," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 374-387, May.
• Michael R. Baye & John Morgan, 2013, "pricing on the internet," The New Palgrave Dictionary of Economics, Palgrave Macmillan, chapter 1, in: Steven N. Durlauf & Lawrence E. Blume.
• Alvi, Mohsin & Siddiqui, Bilal, 2013, "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper, University Library of Munich, Germany, number 44870, Feb.
• Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali, 2013, "Effective Strategies for Increasing Citation Frequency," MPRA Paper, University Library of Munich, Germany, number 50919, Sep, revised 12 Oct 2013.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013, "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper, University Library of Munich, Germany, number 52756, revised 2013.
• Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper, University Library of Munich, Germany, number 52766, Dec.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013, "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper, University Library of Munich, Germany, number 75463, Feb, revised 07 Dec 2016.
• Vlastimil Juppa, 2013, "Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 2, pages 45-50, DOI: 10.18267/j.cebr.45.
• Hasebur Rahman, 2013, "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 4, pages 15-23, DOI: 10.18267/j.cebr.60.
• Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers, Society for Economic Dynamics, number 222.
• M. Disli & K. Schoors, 2013, "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 13/867, Dec.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.
• Andreea Marin Pantelescu & Maria Ioncica, 2012, "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 802-810, November.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2012, "Customer Service – The Important Goal Of Logistics," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 55-60.
• Stojanovic, Alex & Van Der Meulen, Robbert, 2012, "If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 15-24, March.
• Hudspeth, Neil, 2012, "Building a brand socially," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 25-30, March.
• Aubrey, Chris & Judge, David, 2012, "Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 31-39, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 4-5, March.
• Stauffer, John, 2012, "Social Brand Planning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 40-49, March.
• Luck, Kristin, 2012, "The delicate art of rebranding: Retaining equity while creating a fresh face," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 50-56, March.
• Pingitore, Gina & Williams-Dalgart, Herb, 2012, "Beyond satisfaction: Connecting with customers to maximise business performance," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 57-68, March.
• Lozano, Victoria, 2012, "Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 6-14, March.
• Gilboa, Shaked & Herstein, Ram & Gamliel, Eyal, 2012, "The potential of private labels in agricultural markets: An exploratory study," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 69-78, March.
• Mcghee, Tim, 2012, "The rise and rise of athlete brand endorsements," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 79-84, March.
• Pegoraro, Ann & Jinnah, Naila, 2012, "Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 85-97, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 104-105, June.
• Mccormick, Andy, 2012, "Building the company brand: Connecting CSR to the business," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 106-117, June.
• Norambuena, Paola, 2012, "Staking a claim on the dotbrand frontier: A brand perspective," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 118-125, June.
• Briggs, Craig, 2012, "Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 126-130, June.
• Wilson, Peter, 2012, "Dissecting the anatomy of brands: Improving methodologies for strategic brand-building," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 131-148, June.
• Dugar, Anurag, 2012, "Rebranding: Yes or no?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 149-163, June.
• Roy, Subhadip & Moorthi, Y. L. R., 2012, "Investigating endorser personality effects on brand personality: Causation and reverse causation in India," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 164-179, June.
• Horowitz, Scott, 2012, "How jersey sponsorship can be an effective marketing tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 180-184, June.
• Hutchings Reed, Mary & Trachtenberg, Marc & Paik, Irene, 2012, "Sports stars as product endorsers: Agreements and critical terms," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 185-192, June.
• Westerbeek, Hans & Linley, Michael, 2012, "Building city brands through sport events: Theoretical and empirical perspectives," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 193-205, June.
• Blamer, Steve, 2012, "Why agency compensation is broken: And what core issues are being ignored," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 212-216, October.
• Palma, Nestor Coronado & Visser, Mirjam, 2012, "Sustainability creates business and brand value," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 217-222, October.
• Jenkinson, Angus & Bishop, Kevin, 2012, "The IBM Brand System: An interview with Kevin Bishop," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 223-233, October.
• Henry, Mark & Harte, Brian, 2012, "A new model for assessing the value of social media activity," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 234-239, October.
• Cottineau, Julie, 2012, "Six success strategies for building a stronger brand," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 240-246, October.
• Rozin, Randall, 2012, "Brand promises and a practitioner's unified theory of brand management," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 247-253, October.
• Belk, Howard & Rafferty, Brian, 2012, "Simple is smart and other lessons from the Global Brand Simplicity Index," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 254-261, October.
• Percival, Brent, 2012, "The transformation of automotive brands and the triumphs and pitfalls of current positioning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 262-267, October.
• Scott, Daniel J., 2012, "Every day for the rest of your life: Bringing a new metal to the bridal jewellery market," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 268-278, October.
• Pokrywczynski, James & Brinker Jr., David L., 2012, "‘Rogue’ athlete endorsers: Using social identity theory to assess brand fit," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 279-291, October.
• Antil, John H. & Burton, Rick & Robinson, Matthew J., 2012, "Exploring the challenges facing female athletes as endorsers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 292-307, October.
• Rozin, Randall S., 2012, "`Creative Genius` by Randall S. Rozin," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 308-309, October.
• Percival, Brent, 2012, "`Brandwashed` by Brent Percival," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 310-311, October.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 316-317, December.
• Coomber, Lee & Poore, Jess, 2012, "From good to branded: Using immersive design to deliver a positive brand experience for British Gas," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 318-326, December.
• Hochman, Kevin & Maynor, Kristi, 2012, "Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 327-332, December.
• Karimova, Gulnara Z., 2012, "Branding and advertising in an Islamic context: Representing the forbidden," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 333-343, December.
• Lewis, Duncan, 2012, "Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 344-348, December.
• Jacobs, Richard & Whittaker, Jeni, 2012, "Is the demographic dead?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 349-360, December.
• Brechner, Irv, 2012, "How direct response television (DRTV) builds brand equity and sells products and services," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 361-376, December.
• Tait, Bruce, 2012, "The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 377-388, December.
• Kapferer, Jean-Noël & Tabatoni, Olivier, 2012, "The LVMH–Bulgari agreement: Changes in the luxury market that lead family companies to sell up," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 389-402, December.
• Degaris, Larry & West, Corrie, 2012, "The effects of sponsorship activation on the sales of a major soft drink brand," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 403-412, December.
• Brownlee, Eric A. & Shreffler, Megan B. & Ross, Stephen D., 2012, "Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 413-423, December.
• Harry Clarke & David Prentice, 2012, "Will Plain Packaging Reduce Cigarette Consumption?," Economic Papers, The Economic Society of Australia, volume 31, issue 3, pages 303-317, September, DOI: j.1759-3441.2012.00186.x.
• Constanza Fosco, 2012, "Spatial Difusion and Commuting Flows," Documentos de Trabajo en Economia y Ciencia Regional, Universidad Catolica del Norte, Chile, Department of Economics, number 30, Sep, revised Sep 2012.
• Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia, 2012, "Marketing intelligence system a "smart tool" for the companies," Constanta Maritime University Annals, Constanta Maritime University, volume 18, issue 2, pages 297-304.
• Regine Kalka & Katharina Juliana Schmidt, 2012, "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
  [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Versicherungsbranche: Eine explorative Studie]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 21, May.
• Lihra, Torsten & Buehlmann, Urs & Graf, Raoul, 2012, "Customer preferences for customized household furniture," Journal of Forest Economics, Elsevier, volume 18, issue 2, pages 94-112, DOI: 10.1016/j.jfe.2011.11.001.
• Tucker, Catherine E., 2012, "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, volume 30, issue 3, pages 326-329, DOI: 10.1016/j.ijindorg.2011.11.004.
• Gao, Fox & Faff, Robert & Navissi, Farshid, 2012, "Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China," Pacific-Basin Finance Journal, Elsevier, volume 20, issue 3, pages 363-377, DOI: 10.1016/j.pacfin.2011.11.002.
• Bamini KPD. Balakrishnan & Azlinda Shazneem Md. Shuaib & Oscar Dousin & P.Yukthamarani Permarupan, 2012, "The Impact Of Brand Placement And Brand Recall In Movies: Empirical Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 39-52.
• Cauzo Bottala, Lourdes & Cossío Silva, Francisco José, 2012, "Análisis Del Efecto Inmediato Y Diferido De La Orientación Al Mercado Sobre Los Resultados Organizacionales. Un Estudio Longitudinal / Analysis Of Immediate And Delayed Effect Of Market Orientation On Performance. A Longitudinal Study," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 18, issue 3, pages 228-236.
• Fassil Fanta, 2012, "Macroeconomic uncertainty, excess liquidity and stability of money demand (M3) in Australia," International Journal of Monetary Economics and Finance, Inderscience Enterprises Ltd, volume 5, issue 4, pages 325-344.
• Alessandro ACQUISTI & Jens GROSSKLAGS, 2012, "An Online Survey Experiment on Ambiguity and Privacy," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 88, pages 19-39, 4th quart.
• Wonsuk Chung & Rick Harbaugh, 2012, "Biased Recommendations," Working Papers, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy, number 2012-02, Apr.
• Hema Yoganarasimhan, 2012, "Impact of social network structure on content propagation: A study using YouTube data," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 111-150, March, DOI: 10.1007/s11129-011-9105-4.
• Stephen Ryan & Catherine Tucker, 2012, "Heterogeneity and the dynamics of technology adoption," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 63-109, March, DOI: 10.1007/s11129-011-9109-0.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012, "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 151-196, June, DOI: 10.1007/s11129-012-9119-6.
• Minki Kim & Pradeep Chintagunta, 2012, "Investigating brand preferences across social groups and consumption contexts," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 3, pages 305-333, September, DOI: 10.1007/s11129-011-9117-0.
• Souhaib Ben Taieb & Rob J Hyndman, 2012, "Recursive and direct multi-step forecasting: the best of both worlds," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 19/12.
• Sarvary, Miklos, 2012, "Gurus and Oracles: The Marketing of Information," MIT Press Books, The MIT Press, number 026201694x, edition 1, ISBN: ARRAY(0x67935c58), December.
• Dhaval M. Dave & Henry Saffer, 2012, "Demand for Smokeless Tobacco: Role of Magazine Advertising," NBER Working Papers, National Bureau of Economic Research, Inc, number 18003, Apr.
• Yongmin Chen & Tianle Zhang, 2012, "Group Coupons: Interpersonal Bundling on the Internet," Working Papers, NET Institute, number 12-09, Sep.
• Botezat Elena, 2012, "Managing Change: Some Theoretical And Applicative Aspects," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 992-1002, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012, "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 294-301, December.
• Dabija Dan-Cristian & Babut Raluca, 2012, "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 813-819, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012, "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 861-867, December.
• Silvia-Elena Iacob, & Constanta Popescu & Constantin-Ciprian Iacob, 2012, "Network Marketing and Global Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 986-989, May.
• Balaceanu Valeria Arina, 2012, "The Bank's Success through Optimisation Promotion Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 603-608, Decembre.
• Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012, "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1202, Mar, revised Mar 2012.
• Andrea Pérez Ruiz & Ignacio Rodríguez del Bosque, 2012, "The study of stakeholder management as way to understand the consequences of economic crisis in the banking sector," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1204, Sep, revised Sep 2012.
• Mark Armstrong & Yongmin Chen, 2012, "Discount Pricing," Economics Series Working Papers, University of Oxford, Department of Economics, number 605, May.
• Martina Ferencová & Jana Jurková, 2012, "Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, volume 5, issue 1, pages 294-304, June.
• Carlos F. Alves & Ernesto Fernando R. Vicente, 2012, "Does the Latin Corporate Governance Model perform worse than others in preventing earnings management?," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 447, Feb.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012, "A battle between branded and me too brands (unbranded) products," MPRA Paper, University Library of Munich, Germany, number 35677.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012, "Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)," MPRA Paper, University Library of Munich, Germany, number 37651.
• Estrada, Fernando, 2012, "Asymmetric information and financial markets," MPRA Paper, University Library of Munich, Germany, number 39025.
• Armstrong, Mark & Chen, Yongmin, 2012, "Discount pricing," MPRA Paper, University Library of Munich, Germany, number 39074, May.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012, "Factors Influencing men’s choice for Eastern Wear," MPRA Paper, University Library of Munich, Germany, number 39100.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012, "Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation," MPRA Paper, University Library of Munich, Germany, number 39101.
• Azam, Rehan & Muhammad, Danish & Syed Akbar, Suleman, 2012, "Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan," MPRA Paper, University Library of Munich, Germany, number 42369, Sep.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012, "Do consumers buy bread and diamond with the same attachment?," MPRA Paper, University Library of Munich, Germany, number 45094.
• Farhadi, Hadi & Salehi, Hadi & Md Yunus, Melor & Arezoo, Aghaei Chadegani & Farhadi, Maryam & Fooladi, Masood & Ale Ebrahim, Nader, 2012, "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," MPRA Paper, University Library of Munich, Germany, number 47414, Nov, revised Dec 2012.
• Vespignani, Joaquin L., 2012, "Modelling asymmetric consumer demand response: Evidence from scanner data," MPRA Paper, University Library of Munich, Germany, number 55601, Jan.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012, "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 70758, Oct.
• Elena Krasnokutskaya, 2012, "Identification And Estimation Of Auction Model With Two‐Dimensional Unobserved Heterogeneity," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, volume 53, issue 3, pages 659-692, August, DOI: 10.1111/j.1468-2354.2012.00696.x.
• Kate Glavor & Niko Koncul, 2012, "Strategic Importance of ‘Brand’ in Tourism and Hotel Industry," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 15, issue 2, pages 79-86, November.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 34-41.
• Huaxia Rui & Yizao Liu & Andrew Whinston, 2012, "Whose and What Chatter Matters? The Effect of Tweets on Movie Sales," Working Papers, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 08, May.

2011

• Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011, "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 448-463, June.
• Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011, "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue Special N, pages 725-735, November.
• Kwong, Lester M.K., 2011, "Eco-Labels as a Signal of Quality," Journal of Wine Economics, Cambridge University Press, volume 6, issue 2, pages 179-192, October.
• Jürgen-Peter Kretschmer & Oliver Budzinski, 2011, "Advertised meeting-the-competition clauses: collusion instead of price discrimination," Economics Bulletin, AccessEcon, volume 31, issue 4, pages 3153-3157.
• Ana MUNTEANU & Dorina LUPAN*, 2011, "Economic Implications Of Several Special Proper Nouns," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 13, issue 1, pages 122-133, May.
• Zaharah Ghazali, 2011, "The Influence Of Socialization Agents And Demographic Profiles On Brand Consciousness," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 19-29.
• Jeffrey Wray & Daniel Plante, 2011, "Mobile Advertising Engine For Centralized Mobile Coupon Delivery," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 75-85.
• Fariza Hashim & Abdul Rahim Abu Bakar, 2011, "Antecedents And Consequences Of Market Orientation In Non-Profit Organizations: Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 95-105.
• Mariza Aguirre Fimbres, 2011, "Applied Environmental Practices In Hotels In The City Of Hermosillo, Sonora, Mexico, Gestion Hotelera Orientada A La Proteccion Del Ambiente Y Su Impacto En La Imagen De La Empresa: Caso Hermosillo, Sonora, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 4, issue 3, pages 51-72.
• Oliver Parts & Irena Vida, 2011, "The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 4 (Winter, pages 355-370.
• Suleymanova, Elena, 2011, "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 4, November.
• Peter J. Huckfeldt & Christopher R. Knittel, 2011, "Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less," NBER Working Papers, National Bureau of Economic Research, Inc, number 17046, May.
• Dae-Yong Ahn & Jason A. Duan & Carl F. Mela, 2011, "An Equilibrium Model of User Generated Content," Working Papers, NET Institute, number 11-13, Nov, revised Dec 2011.
• Yizao Liu & Huaxia Rui & Andrew Whinston, 2011, "Whose and What Chatter Matters? The Impact of Tweets on Movie Sales Framework," Working Papers, NET Institute, number 11-27, Sep, revised Nov 2011.
• Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina, 2011, "Strategically Repositioning Russia," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 774-778, July.
• POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana, 2011, "Human Resources Motivation - A Challenge For Smes Economic Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 692-697, December.
• Dabija Dan Cristian & Abrudan Ioana Nicoleta, 2011, "Study On Retail Brand Awareness In Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 742-748, December.
• Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011, "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 762-769, December.
• Widelska Urszula & Michalczuk Gra¿yna, 2011, "Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1331-1336, May.
• Cãruntu Andreea Laura, 2011, "Evolution of Large Retailers in Terms of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 184-186, May.
• Rhodes, Andrew, 2011, "Multiproduct pricing and the Diamond Paradox," MPRA Paper, University Library of Munich, Germany, number 32511, Jul.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011, "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 34756.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54337, Jan, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54349, Jan, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011, "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper, University Library of Munich, Germany, number 54350, Jan, revised 14 Jan 2011.
• Sophie BOUTILLIER & Dimitri UZUNIDIS, 2011, "Entrepreneurs Historiques De L’Industrie Du Luxe Gabriel Chanel, Louis Vuitton, Helena Rubinstein Et Nicole-Barbe Clicquot-Ponsardin Historical Entrepreneurs In Luxury Industry Gabriel Chanel, Louis Vuitton, Helena Rubinstein And Nicole-Barbe Clicquo," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 241, May.
• Syed Akif Hasan & Muhammad Imtiaz Subhani & Ana Mateen, 2011, "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," Information Management and Business Review, AMH International, volume 3, issue 5, pages 261-264, DOI: 10.22610/imbr.v3i5.942.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011, "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2011, issue 16, pages 82-113, June.
• Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN, 2011, "Human Resources Professional Development within the Knowledge-Based Economy Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 4, pages 651-660, October.
• Marian NASTASE & Mirela STOIAN & Raluca Andreea ION, 2011, "Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 5, pages 863-870, December.
• Paula Cornelia Mitran & Mihaela Bebeselea, 2011, "About The Crisis Marketing And The Crisis Of Marketing," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 3, issue 3 (Novemb, pages 309-314.
• Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović & Marija Dropuljić, 2011, "The effects of cause and donation size of cause-related marketing program on consumers' intention to buy," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1108, Nov.
• Oberst, Christian A., 2011, "A methodology approach to delineate functional economic market areas: With an iterative three-step spatial clustering procedure," CAWM Discussion Papers, University of Münster, Münster Center for Economic Policy (MEP), number 55.
• Reimer, Kerstin & Albers, Sönke, 2011, "Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 50730.

2010

• Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija, 2010, "Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 634-649, June.
• Zhang, Xu & Goddard, Ellen W., 2010, "Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households," Project Report Series, University of Alberta, Department of Resource Economics and Environmental Sociology, number 99703, Dec, DOI: 10.22004/ag.econ.99703.