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Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia

Author

Listed:
  • Suleymanova, Elena

    (Plekhanov Russian University of Economics)

Abstract

The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer tastes. Major distributors and competitors MGDL. The structure and characteristics of MGDL and its position in the market. (SWOT analysis). Made some suggestions for the future development of the company MGDL.

Suggested Citation

  • Suleymanova, Elena, 2011. "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
  • Handle: RePEc:mmb:journl:articl_v4_3_11
    as

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    File URL: http://www.marketing-mba.ru/article/v4_11/Syleimanova.pdf
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    References listed on IDEAS

    as
    1. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
    2. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    3. Ulaga, Wolfgang, 2011. "Investigating customer value in global business markets: Commentary essay," Journal of Business Research, Elsevier, vol. 64(8), pages 928-930, August.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    mobile phones; smart phones; the Russian market; MGDL; marketing; SWOT; ìîáèëüíûå òåëåôîíû; ñìàðòôîíû; ðûíîê Ðîññèè; ìàðêåòèíã;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • N9 - Economic History - - Regional and Urban History
    • D2 - Microeconomics - - Production and Organizations
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • F1 - International Economics - - Trade
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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