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Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia


  • Suleymanova, Elena

    (Plekhanov Russian University of Economics)


The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer tastes. Major distributors and competitors MGDL. The structure and characteristics of MGDL and its position in the market. (SWOT analysis). Made some suggestions for the future development of the company MGDL.

Suggested Citation

  • Suleymanova, Elena, 2011. "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
  • Handle: RePEc:mmb:journl:articl_v4_3_11

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    More about this item


    mobile phones; smart phones; the Russian market; MGDL; marketing; SWOT; ìîáèëüíûå òåëåôîíû; ñìàðòôîíû; ðûíîê Ðîññèè; ìàðêåòèíã;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • N9 - Economic History - - Regional and Urban History
    • D2 - Microeconomics - - Production and Organizations
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • F1 - International Economics - - Trade
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration


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