Research classified by Journal of Economic Literature (JEL) codes
Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other
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- Irmen, A. & Thisse, J.-F., 1998, "Competition in multi-characteristics spaces: Hotelling was almost right," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1305, Jan, DOI: 10.1006/jeth.1997.2348.
- Gerhards, Claudia, , "Snapchat in Deutschland: Wie verwenden Nutzer die App und was publizieren Medienmarken?
[Snapchat in Germany: How Do Users Interact with the App and What Do Media Brands Publish?]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 38. - Gillessen, Michelle & Khabyuk, Olexiy, , "Die Digitalisierung der Außenwerbung: Eine empirische Untersuchung der innermenschlichen Wahrnehmungsprozesse am Beispiel digitaler City-Light-Poster (DCLP)
[The Digitalisation of the Out-of-home Advertising: An Empirical Study of Internal Human P," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 43. - Kalka, Regine & Abel, Katrin, , "Customer Centricity: Konzeptionelle Grundlagen und Implementierung
[Customer Centricity: Theoretical Foundations and Implementation]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 44. - Kalka, Regine & Leven, Mats, , "Abo-Modelle in der Automobilbranche aus Kundensicht
[Consumer Perception of Subscription Models in the Automotive Industry]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 55. - Reck, Lukas & Kemper, Anne Christin, , "Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
[Addressable TV for Regional Advertisers: An Empirical Investigation of the Factors Influencing its Use as a ," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 57. - Celik, Aylin & Kalka, Regine, , "Die Abgrenzung, Eingliederung und Umsetzung des Corporate Purpose im Marketing
[The Delimitation, Integration and Implementation of the Corporate Purpose in Marketing]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 58. - Anushia Chelvarayan, , "Green Purchase Behaviour among Students in Higher Learning Institutions," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr602, DOI: https://doi.org/10.35609/gjbssr.202.
- Kirsten Foss & Nicolai J. Foss, , "Economic Organization and the Tradeoffs between Productive and Destructive Entrepreneurship," IVS/CBS Working Papers, Department of Industrial Economics and Strategy, Copenhagen Business School, number 00-10.
- Owen Croft & J.D. Tena, 2023, "A game of two halves: Determinants of attendance in the FA WSL and male team spillover effects," Working Papers, University of Liverpool, Department of Economics, number 202308.
- Christian Oberst, , "A Methodology Approach to Delineate Functional Economic Market Areas," Working Papers, Institute of Spatial and Housing Economics, Munster Universitary, number 201281.
- Galperti, Simone & Perego, Jacopo, 2025, "Games with information constraints: seeds and spillovers," Theoretical Economics, Econometric Society, volume 20, issue 2, May.
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- Cheng Leonard K & Nahm Jae, 2010, "Asymmetric Complementary Goods Pricing under Sequential Moves," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 10, issue 1, pages 1-22, May, DOI: 10.2202/1935-1682.2390.
- Loder Theodore & Van Alstyne Marshall & Wash Rick, 2006, "An Economic Response to Unsolicited Communication," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 6, issue 1, pages 1-38, March, DOI: 10.2202/1538-0637.1322.
- Lin Yu-Chen, 2007, "Competing Gatekeepers," The B.E. Journal of Theoretical Economics, De Gruyter, volume 7, issue 1, pages 1-24, August, DOI: 10.2202/1935-1704.1313.
- Chi Feng & Yang Nathan, 2011, "Twitter Adoption in Congress," Review of Network Economics, De Gruyter, volume 10, issue 1, pages 1-46, March, DOI: 10.2202/1446-9022.1255.
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