IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal

Listed author(s):
  • João Leitão

    (Universidade da Beira Interior)

  • Carlos Osório

    (Universidade da Beira Interior)

Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create a brand mark image. Inside this new digital and interactive context, they should interact with their consumers and take full advantage of the opportunities provided by new communication and media networks, by implementing Intranets and Extranets as privileged systems of external communication with clients, suppliers, and partners in competitive environment. This essay analyses their competitive advantages. With this purpose, TOWS Matrix’s Model is used for tracing dominant strategic alternatives and convenient recommendations aimed at managers and public administrators, taking in to consideration the changes actually operated in the new economic platform, namely Internet. The Portuguese Government has been committed to foment entrepreneurship and act as a unifying agent, which could work together with SME to pursue the creation of a selective set of Portuguese brands which might better represent “Made in Portugal” products. Furthermore, the Textile and Clothing Industry should be promoted by incentives for the entrepreneurship of SME production enhancement with specifically innovated products, in upstream connection with the main raw materials suppliers, in order to foment Cluster Networks and Technological Poles. Besides, the downstream connections should be supported by the construction of a vertical chain sheltered by a selective set of Portuguese brands supported and promoted by national responsible agents. This is a sine qua non condition to create a classic and electronic International Store Chain, which could offer the SME products the needed visibility.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by EconWPA in its series Industrial Organization with number 0110002.

in new window

Length: 12 pages
Date of creation: 11 Oct 2001
Handle: RePEc:wpa:wuwpio:0110002
Note: Type of Document - Acrobat PDF; prepared on IBM PC - PC- TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 12; figures: included/request from author/draw your own
Contact details of provider: Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:wpa:wuwpio:0110002. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.