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L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici

  • Alberto Bucci


    (Università degli Studi di Milano
    Université Catholique de Louvain, Louvain-la-Neuve (Belgio))

  • Massimiliano Castellani


    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

  • Paolo Figini


    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

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Article provided by SIPI Spa in its journal Rivista di Politica Economica.

Volume (Year): 93 (2003)
Issue (Month): 3 (May-June)
Pages: 183-224

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Handle: RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224
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