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L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici


  • Alberto Bucci

    () (Università degli Studi di Milano
    Université Catholique de Louvain, Louvain-la-Neuve (Belgio))

  • Massimiliano Castellani

    () (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

  • Paolo Figini

    () (Alma Mater Studiorum -Università di Bologna, sede di Rimini)


In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

Suggested Citation

  • Alberto Bucci & Massimiliano Castellani & Paolo Figini, 2003. "L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici," Rivista di Politica Economica, SIPI Spa, vol. 93(3), pages 183-224, May-June.
  • Handle: RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224

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    References listed on IDEAS

    1. Gene M. Grossman & Elhanan Helpman, 1991. "Quality Ladders in the Theory of Growth," Review of Economic Studies, Oxford University Press, vol. 58(1), pages 43-61.
    2. Elias Dinopoulos & Peter Thompson, 1999. "Scale effects in Schumpeterian models of economic growth," Journal of Evolutionary Economics, Springer, vol. 9(2), pages 157-185.
    3. Paul Segerstrom & Elias Dinopoulos, 1999. "A Schumpeterian Model of Protection and Relative Wages," American Economic Review, American Economic Association, vol. 89(3), pages 450-472, June.
    4. Charles I. Jones, 1999. "Growth: With or Without Scale Effects?," American Economic Review, American Economic Association, vol. 89(2), pages 139-144, May.
    5. Backus, David K. & Kehoe, Patrick J. & Kehoe, Timothy J., 1992. "In search of scale effects in trade and growth," Journal of Economic Theory, Elsevier, vol. 58(2), pages 377-409, December.
    6. Peretto, Pietro F, 1998. "Technological Change and Population Growth," Journal of Economic Growth, Springer, vol. 3(4), pages 283-311, December.
    7. Alwyn Young, 1998. "Growth without Scale Effects," Journal of Political Economy, University of Chicago Press, vol. 106(1), pages 41-63, February.
    8. Segerstrom, Paul S, 1998. "Endogenous Growth without Scale Effects," American Economic Review, American Economic Association, vol. 88(5), pages 1290-1310, December.
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    More about this item

    JEL classification:

    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • Z1 - Other Special Topics - - Cultural Economics


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