IDEAS home Printed from https://ideas.repec.org/a/rpo/ripoec/v93y2003i3p183-224.html
   My bibliography  Save this article

L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici

Author

Listed:
  • Alberto Bucci

    (Università degli Studi di Milano
    Université Catholique de Louvain, Louvain-la-Neuve (Belgio))

  • Massimiliano Castellani

    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

  • Paolo Figini

    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

Abstract

In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

Suggested Citation

  • Alberto Bucci & Massimiliano Castellani & Paolo Figini, 2003. "L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici," Rivista di Politica Economica, SIPI Spa, vol. 93(3), pages 183-224, May-June.
    • Handle: RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224
    as

    Download full text from publisher

    File URL: http://www.rivistapoliticaeconomica.it/2003/mag_giu/bucci_castell.php
    Download Restriction: Payment required
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2021. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    2. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2017. "Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    3. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2020. "A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship," Sustainability, MDPI, vol. 12(4), pages 1-27, February.

    More about this item

    JEL classification:

    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • Z1 - Other Special Topics - - Cultural Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sabrina Marino (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.