L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici
In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.
Volume (Year): 93 (2003)
Issue (Month): 3 (May-June)
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