Abo-Modelle in der Automobilbranche aus Kundensicht
[Consumer Perception of Subscription Models in the Automotive Industry]
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More about this item
Keywords
Auto-Abo; Autohandel; Care by Volvo; Leasing Alternative; car subscriptions; non-ownership models; subscription economy;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2020-06-08 (German Papers)
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