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Monopole télévisuel et publiphobie

Author

Listed:
  • Nathalie SONNAC

    (Université de Paris II et CREST/LEI)

Abstract

L'analyse contenue dans cet article envisage une chaîne publique et une chaîne privée en monopole comme deux hypothèses alternatives concernant la structure du marché télévisuel. Nous comparons les tarifs et les valeurs publicitaires émergeants de ces hypothèses alternatives en supposant les téléspectatrices ont une aversion pour la publicité. Nous montrons que le tarif, sous l'hypothèse d'un monopole public excède le tarif qu'imposerait un monopole privé quel que soit le niveau des coûts fixes de production de la chaîne.

Suggested Citation

  • Nathalie SONNAC, 2002. "Monopole télévisuel et publiphobie," Discussion Papers (REL - Recherches Economiques de Louvain) 2002045, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
    • Handle: RePEc:ctl:louvre:2002045
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    File URL: http://sites.uclouvain.be/econ/DP/REL/2002045.pdf
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    More about this item

    Keywords

    Monopole télévisuel; Publiphobie;

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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