Die Abgrenzung, Eingliederung und Umsetzung des Corporate Purpose im Marketing
[The Delimitation, Integration and Implementation of the Corporate Purpose in Marketing]
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References listed on IDEAS
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More about this item
Keywords
Markenauthentizität; Markenstrategie; Purpose Marketing; Unternehmens Purpose; Corporate purpose; brand authenticity; brand strategy;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2023-02-13 (German Papers)
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