Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2021

• Christopher H. Lovelock, 2021, "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021, "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, "Services Marketing People Technology Strategy".
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021, "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Ron Kaufman, 2021, "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, "Services Marketing People Technology Strategy".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Three Decades Journey," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Anatomy Of Change," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "4c Diamond Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Envisioning Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Seljan, Sanja & Starešinić, Berislava & Horvat, Sara, 2021, "National Brand Identity: Pilot Study on Perception of Croatian Student Population," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/UTSQ4691.

2020

• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Lorena Tedesco & Juan M.C. Larrosa, 2020, "El precio como pilar de la rentabilidad de un negocio. Determinación del mismo según atributos para el Aceite de Oliva del Sudoeste Bonaerense," Asociación Argentina de Economía Política: Working Papers, Asociación Argentina de Economía Política, number 4365, Nov.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020, "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020, "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 168-181, August.
• Mazze, Edward M., 2020, "Applying artificial intelligence to marketing decision-making," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 196-197, May.
• Bunn, Colin, 2020, "Optimising the impact of promotional activity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 198-209, May.
• Thomas, Ian, 2020, "Getting ready for the California Consumer Privacy Act: Building on General Data Protection Regulation preparedness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 210-222, May.
• Stanley, Ann & Truman, Ed, 2020, "Using the FUSEDIT Framework to combine lead and sales data for a customer relationship management integration project," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 223-232, May.
• Ahlemeyer-Stubbe, Andrea, 2020, "How to leverage internet of things data to generate benefits for sales and marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 233-242, May.
• Block, Martin P. & Schultz, Don E., 2020, "Segmenting consumers based on willingness to share data for marketing purposes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 243-255, May.
• Moussa, Salim, 2020, "Complaining with emojis: Some conceptual and analytical aspects," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 256-265, May.
• Karasev, Alexander P., 2020, "Adaptive methods for creating consumer lifestyle models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 266-281, May.
• Squires, Martin, 2020, "`Predictive Analytics for Marketers: Using Data Mining for Business Advantage` by Barry Leventhal," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 282-283, May.
• Malin, Denis, 2020, "The more things change the more they remain the same," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 292-293, May.
• Mitchell, Tim & Cheung, Benny, 2020, "Using behavioural science to reduce opportunistic insurance fraud," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 294-303, May.
• Abbas, Zain & Merbis, Roland & Motruk, Artur, 2020, "Leveraging machine learning to deepen customer insight," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 304-311, May.
• Howarth, Paul, 2020, "Why human involvement is still required to move text analytics technologies leveraged with artificial intelligence from the trough of disillusionment to the plateau of productivity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 312-323, May.
• Betts, Andy, 2020, "Martech leadership: The symbiotic development of technology and talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 324-332, May.
• Grigsby, Mike, 2020, "Using segmentation to improve strategy and predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 333-339, May.
• Kingsnorth, Simon, 2020, "Ensuring consistency in the ever dynamic analytics landscape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 340-346, May.
• Eifrem, Emil, 2020, "How graphs help marketers get super slick on user data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 347-353, May.
• Davies, Alec & Green, Mark A. & Riddlesden, Dean & Singleton, Alex D., 2020, "Using loyalty card records and machine learning to understand how self-medication purchasing behaviours vary seasonally in England, 2012–2014," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 354-370, May.
• Sarda, Lovekesh & Singh, Jagwinder, 2020, "Personal values and the purchase of mass media entertainment services in rural India," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 371-386, May.
• Angel, Gary, 2020, "Case study: In-store display and visual merchandising analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 13-21, June.
• Gross, Ted William, 2020, "Sentiment analysis and emotion recognition: Evolving the paradigm of communication within data classification," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 22-36, June.
• Khatry, Sarah, 2020, "Facebook and Pandora’s box: How using Big Data and Artificial Intelligence in advertising resulted in housing discrimination," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 37-45, June.
• Hanssens, Dominique M., 2020, "Marketing science and epidemiology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 4-5, June.
• Kulkarni, Radhika V., 2020, "Building analytics teams for success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 46-56, June.
• Patterson, Laura, 2020, "Four pivotal capabilities for marketers to support the growth mandate," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 57-64, June.
• Alowaish, Mai, 2020, "Using event-based models for cross-device insights into the user journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 6-12, June.
• Kamena, Roger, 2020, "Adapting the enterprise data lake architecture for marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 65-72, June.
• Saini, Chand P. & Gupta, Neha, 2020, "Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and evaluation laboratory method," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 73-84, June.
• Malin, Denis, 2020, "`The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable` by Seth Earley," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 85-86, June.
• Earley, Seth, 2020, "`Fast Track Your Business: A Customer-Centric Approach to Accelerate Market Growth` by Laura Patterson," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 87-90, June.
• Kwartler, Ted, 2020, "Analytics with a conscience: Values-based decision making within marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 100-101, October.
• D’Alessandro, Kate & Perlman, Steve, 2020, "Hiring strategies beyond the pandemic: Attracting the best marketing analytics and business intelligence talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 102-110, October.
• Bridger, Darren, 2020, "Response latency measures in questionnaires: A brief overview," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 111-118, October.
• Cornigeanu, Iulia, 2020, "A detective’s story: How tiny clues can reveal great opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 119-125, October.
• Ma, Arnold, 2020, "Customer relationship management with WeChat: How to apply analytics principles to social media in China," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 126-135, October.
• Vezzoli, Michela & Zogmaister, Cristina & Van Den Poel, Dirk, 2020, "Will they stay or will they go? Predicting customer churn in the energy sector," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 136-150, October.
• Maity, Devdeep, 2020, "An insight into customers’ product return intentions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 151-168, October.
• Abdelmounaim, Kerkri, 2020, "The influence of social media communities on brand loyalty: Case study of Morocco’s telephone operating companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 169-178, October.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 301-302, March.
• Harasta, Joseph, 2020, "Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 303-316, March.
• De Talhouet, Gael, 2020, "Quantum Marketing: A new way to think marketing and create exponential growth," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 317-329, March.
• May, Teresa & Chretien, Todd & Jones, Christine Brandt & Hanssens, Dominique M., 2020, "Beyond CSAT — building brands with integrated insights to drive results," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 330-339, March.
• Gregory, James R., 2020, "Making intangibles tangible: An emerging business issue," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 340-346, March.
• Marrone, Stefano, 2020, "Telling stories in seconds: A success framework for brands," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 347-358, March.
• Mastromartino, Brandon & Zhang, James J. & Wann, Daniel L., 2020, "Managerial perspectives of fan socialisation strategies for marketing to new NHL fans," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 359-367, March.
• Haumer, Florian & Kolo, Castulus & Reiners, Sarah, 2020, "The impact of augmented reality experiential marketing on brand equity and buying intention," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 368-387, March.
• Light, Larry, 2020, "Financial engineering can destroy brands, but there is a way forward," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 18-26, June.
• Daun, Winfried & Schäfer, Sven, 2020, "Pandora’s box? The promise and peril of branded content partnerships," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 27-37, June.
• Davidovic, David, 2020, "Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 38-43, June.
• Kessler, Leigh & Robins, Steven F., 2020, "Why brands looking to stand out should look to stand-ups," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 44-58, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 5-6, June.
• Finch, David J. & Abeza, Gashaw & O’Reilly, Norm & Mikkelson, Anthony, 2020, "Esport sponsorship: Practitioners’ perspectives on emerging trends," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 59-74, June.
• Kullnig, Christoph & Obermüller, Anja & Aichhorn, Katherine, 2020, "Improving campaign performance using purpose marketing: Case study of Run For The Oceans," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 7-17, June.
• Sciarrino, Joann & Prudente, John, 2020, "To market, to market: How creative treatments of in-store branded content impact sales," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 75-90, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 101-102, September.
• Aaker, David, 2020, "Winning against a dominant brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 103-112, September.
• Haas, Tracie, 2020, "Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 113-122, September.
• Euchler, Gordon & Liedtke, Nils, 2020, "The importance of being not too earnest: Creativity in the boardroom," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 123-130, September.
• Ho, Adrian, 2020, "Bridging brand and experience design," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 131-142, September.
• Rizzo, Tony, 2020, "The use of timing to increase personalisation, message impact and response rate," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 143-151, September.
• Schram, Ryan, 2020, "The state of the creator economy," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 152-162, September.
• Mcghee, Tim, 2020, "The evolution of naming rights agreements in the United States," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 163-170, September.
• Jones, Valerie K. & Wang, Ming (Bryan), 2020, "Firearms, brass knuckles… and Instagram: Intended and unintended influence of social media advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 171-189, September.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 197-198, December.
• Tait, Bruce J., 2020, "The real gamble is playing the same game as your competitors," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 199-210, December.
• Jones, Casey & Bonevac, Daniel, 2020, "Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 211-221, December.
• Bailey, Christopher K. & Selle, Susan S., 2020, "Putting your purpose into practice: Why introspection is essential for building a successful brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 222-230, December.
• Kramer, Markus, 2020, "Driving profit and doing good: The transformational power of purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 231-239, December.
• Nightingale, Kate, 2020, "Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 240-253, December.
• Cronin-Gilmore, Julia & Maguire, Diana & Asgarpoor, Jena Shafai & Nabavi, Majid, 2020, "Building a woman’s brand through serving on nonprofit boards," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 254-270, December.
• Kiprop, Bridgitte & Samii, Leila, 2020, "Cause-related marketing in a polarised global marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 271-283, December.
• Parks, Jamie & Tong, Xiao, 2020, "The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 102-116, May.
• Chun, Wootae, 2020, "Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 117-132, May.
• Zwanka, Russell J., 2020, "Customer trait profiling: A conceptual framework for lifestyle marketing in food retail," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 133-147, May.
• Havard, Cody T. & Achen, Rebecca M. & Ryan, Timothy D., 2020, "Female fans’ perceptions of and reactions to rival teams," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 148-160, May.
• Kyriacou, Evdoxia & Panigyrakis, George G., 2020, "Organisational culture at higher educational institutions: The importance of internal marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 161-171, May.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 97-97, May.
• Flores, Lucy & Barreto, Matt A., 2020, "Latina voters: The key electoral force," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 98-101, May.
• Yan, Shuo & Chapa, Sindy, 2020, "Exploring the use of shock advertising by for-profit and nonprofit organisations in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 11-21, September.
• Beniflah, Jake, 2020, "Is corporate America ready for a multicultural America? A dynamic capabilities perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 22-35, September.
• Zhang, Ruonan & Chang Bi, Nicky & Kodzi, Papaa & Goodwin, Alana & Wasilewski, Klaudia & Mccurdy, Eiko, 2020, "From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 36-48, September.
• Johnson Iii, Richard Greggory & Renderos, Hugo & Kaimanu, Theresa, 2020, "Marketing tobacco products to communities of colour and a much-needed plan for change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 49-59, September.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 5-5, September.
• Beniflah, Jake & Cartagena, Chiqui, 2020, "COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 6-10, September.
• Diehl, Francene Scott & Marín, Luz Stella & Zreiqat, Majed, 2020, "An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 60-75, September.
• Havard, Cody T. & Fuller, Rhema D. & Silkes, Carol A., 2020, "Examining rivalry and outgroup derogation among underrepresented college students," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 76-85, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 296-297, March.
• Day, James, 2020, "Going Mobile: Using influencer marketing to launch a classic game to an all-new audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 298-305, March.
• Sinarski, Matt & Fellner, Melissa & Varju, Marissa, 2020, "Measuring business outcomes in biopharmaceutical digital healthcare marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 306-313, March.
• Peres, Louise, 2020, "Influencer marketing: How to run successful and authentic video campaigns with creators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 314-320, March.
• Alexis, Christine, 2020, "The three-trillion dollar market brands should not overlook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 321-331, March.
• Jiang, Shan & Hua, Xiaxin & Parviainen, Robert, 2020, "How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 332-343, March.
• Mullan, Anita & Kidney, Etain, 2020, "Humanising of the brand voice on social media: The case of government agencies and semi-state bodies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 344-354, March.
• Buffard, Jonathan & Papasava, Angeliki, 2020, "A quantitative study on the impact of emotion on social media engagement and conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 355-375, March.
• Mcdonald, Ellie, 2020, "Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 21-32, June.
• Bergstein, Heather & Nesin, Bourcard, 2020, "Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 33-45, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Federico, Francesco, 2020, "A journey of digital marketing transformation: From distributed solo players to embedded digital excellence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 46-57, June.
• Kamerer, David, 2020, "Reconsidering bounce rate in web analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 58-67, June.
• Stamm, Amy, 2020, "Apollo 50: How one museum celebrated the first Moon landing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 6-20, June.
• Leung, Chi Hong & Yan Chan, Winslet Ting, 2020, "Retail chatbots: The challenges and opportunities of conversational commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 68-84, June.
• Sciarrino, Joann & Wilcox, Gary B. & Chung, Arnold, 2020, "Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 85-95, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 100-101, September.
• Bausback, Meredith, 2020, "How understanding audiences can drive organic growth and increased engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 102-107, September.
• Carlton, Jason, 2020, "The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 108-115, September.
• Hachtmann, Frauke, 2020, "Serena, Inc.: Using Instagram to build brand equity after a crisis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 116-128, September.
• Gauvreau, Jennifer Locascio, 2020, "An accessibility primer for digital communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 129-143, September.
• Parkin, Nathan M. & Huff, Steven C., 2020, "Peculiar or puzzling? How curiosity type influences image and text advert responses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 144-155, September.
• Morton, Flor, 2020, "Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 156-165, September.
• Wei, Yujie & Donthu, Naveen & Yu, Chunling, 2020, "The role of user autonomy in branding on social networking sites: A perspective of self-determination theory," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 166-183, September.
• Taken Smith, Katherine, 2020, "Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 2, pages 184-195, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 200-201, December.
• Smith, Andrew, 2020, "Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 202-212, December.
• Feldman, Russell & Stacey, Michael, 2020, "Social media: The impact of advertising, endorsements and trust among consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 213-225, December.
• Young, Britney, 2020, "Building an effective lead nurturing programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 226-232, December.
• Johnson, Zenia & Leonard, Tom, 2020, "Performance branding: Borrow from the past to win the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 233-243, December.
• Aiossa, Ewelina, 2020, "The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 244-250, December.
• Schiniotakis, Nikos & Divini, Katerina, 2020, "Influencer marketing: An essential strategy or just a trend?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 251-260, December.
• Marjan, Ammarah & Graham, Charles & Bruce, Margaret & Mitchell, Andrew, 2020, "Dark social: The biggest missed opportunity in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 261-276, December.
• Hodson, Jaigris & Dale, Ann & Jost, François & Clifton-Ross, Jaime, 2020, "Sustainability issue communication and student social media engagement: Recommendations for climate communicators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 3, pages 277-290, December.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 308-309, March.
• Bengtsson, Jeniene & Badgett, Frances & Dewees, Deborah, 2020, "Western Engaged: Designing a fully integrated, campuswide alumni engagement model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 310-320, March.
• Barr, Mary G. & Corvino, Lori, 2020, "The leveraging value of celebrating a university’s centennial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 321-331, March.
• Neuhart, Shelly & Rupp, Hailey, 2020, "By millennials, for everyone: Creating fierce advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 332-339, March.
• Plate, William & Glass, Lindsi, 2020, "What is a Chanticleer? Telling the university story when the nation is watching," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 340-352, March.
• Szustaczek, Christine, 2020, "Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 353-363, March.
• Holland, Alyssa & Meagher, Megan, 2020, "An engagement scoring model for regional networks," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-372, March.
• Nicholson, Shannon, 2020, "Managing social media content and distribution with a limited team," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 373-383, March.
• Englert, Amanda, 2020, "Using Google Analytics to tidy up content," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 384-393, March.
• Linde, Nicholas M. & Uran-Linde, Kasey R., 2020, "Keeping top fundraisers: Factors that influence the retention of high-performing gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 4, pages 394-405, March.
• Csada, Mona & Lawrence, Kim, 2020, "Cultivating marketing excellence across a decentralised campus environment," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 15-26, June.
• Cooper, Mary Kay & Lewis, Amy C. & Ford, Weixing, 2020, "‘Pull’ more than ‘push’ for organic alumni development," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 27-40, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, June.
• Richards, Melissa Farmer & Koelling, Alexia & Ostroth, Amy, 2020, "Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 41-51, June.
• Edwards, Martyn, 2020, "Putting students at the heart of marketing efforts to enhance impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 52-61, June.
• Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole, 2020, "Breaking down university silos to build an innovative principal giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-14, June.
• Grant, John & Jung, Lisa & Chicoine, Harriet, 2020, "The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 62-72, June.
• Collins, Carrie, 2020, "Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 1, pages 73-91, June.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 100-101, September.
• Acitelli, Courtney, 2020, "Case study: Deepening alumni and donor relationships with legislative advocacy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 102-110, September.
• Bullock, Lisa & Liu, Mingxia & Schuurman, Betsy, 2020, "From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 111-125, September.
• Heiskanen, Teppo, 2020, "‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 126-135, September.
• Barkow, Stephanie & Mueller, Gary & Syler-Jones, Tracy, 2020, "Texas Christian University: From great to the greater good," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 136-151, September.
• Powell, Dianne Frances D., 2020, "Creating a tribe for social media storytelling and brand co-creation at small higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 152-161, September.
• Huebner, Chris, 2020, "Communications planning: What it is, why it is important and how enrolment management marketers can apply it," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 162-172, September.
• Gardiner, S. Paige & Olt, Phillip A., 2020, "Assessing buyer behaviour triggers and marketing messages for online education college admission webpages," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 173-189, September.
• Neitzel, Margaret F. & Finney, Sarah B. & Dale, Elizabeth J., 2020, "Smart planned giving strategies: How to distil 30 years of research into a planned giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 2, pages 190-202, September.
• Beckett, Simon, 2020, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 208-209, December.
• Marshall, Ivana & Lowe, Katie & Wilkins, Valerie, 2020, "Engaging your diverse alumni: Designing a new approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 210-223, December.
• Gatling Ii, Ladaniel, 2020, "Marshalling external resources in times of crisis," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 224-228, December.
• Regan, Kristen & Owens, Tracy, 2020, "Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 229-242, December.
• Brackett, Hawken & Foster, Nick & Pyle, Jenny Wells, 2020, "Building a better portfolio: A systematic strategic approach to optimisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 243-256, December.
• Miles‎, Victoria, 2020, "Storified! How Capilano University celebrated its 50th anniversary," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 257-273, December.
• Huebner, Chris, 2020, "The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 274-285, December.
• Walker, B. Seth, 2020, "The myth of relationship building," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 286-292, December.
• Aalbers, Emily, 2020, "A guide to research storytelling: Strategies for increasing reputation and affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 3, pages 293-304, December.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-13.
• Mark Armstrong & Yongmin Chen, 2020, "Discount Pricing," Economic Inquiry, Western Economic Association International, volume 58, issue 4, pages 1614-1627, October, DOI: 10.1111/ecin.12774.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Alexander Maune & Ephraim Matanda & Justice Mundonde, 2020, "Is Money Supply the Cause of Inflation in Zimbabwe? An Empirical Examination," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 16(3), pages 17-37, JUNE.
• Takanori Adachi, 2020, "A generalization of the Dorfman-Steiner Formula: Advertising spillovers under imperfect competition," Economics Bulletin, AccessEcon, volume 40, issue 2, pages 1300-1307.
• Rae Yule Kim, 2020, "Share of Voice: Findings from the US Automotive Industry," Economics Bulletin, AccessEcon, volume 40, issue 4, pages 3306-3312.
• Irsa Mehboob & Mubbsher Munawar Khan, 2020, "Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 85-91.
• Ali Abou Ali & Alaa Abbass & Nihal Farid, 2020, "Factors Influencing Customers’ Purchase Intention in Social Commerce," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 63-73.
• Gavious, Ilanit & Milo, Orit, 2020, "Technology entrepreneurship, ethnicity, and success," Finance Research Letters, Elsevier, volume 37, issue C, DOI: 10.1016/j.frl.2019.101373.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020, "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, volume 176, issue C, pages 353-370, DOI: 10.1016/j.jebo.2020.04.007.
• Jung, Alexander & Carcel Villanova, Hector, 2020, "The empirical properties of euro area M3, 1980-2017," The Quarterly Review of Economics and Finance, Elsevier, volume 77, issue C, pages 37-49, DOI: 10.1016/j.qref.2020.05.008.
• Suparnyo, 2020, "Social and Environmental Corporate Social Responsibility of Regional Water Companies in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 365-375.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020, "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 443-456.
• Aprihatiningrum Hidayati, 2020, "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr255, Dec.
• Santiago Garcia Carvajal, 2020, "Classification, Conglomeration And Conditional Probability To Determine Credit Card Consumer Profiles In Colombia: Methodology Using Data Mining Clasificacion, Conglomeracion Y Probabilidad Condiciona," Revista Global de Negocios, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-21.
• Kalim Khan & Tapish Panwar, 2020, "Role of Demographic Variables in Consumption of News on TV Channels in India," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, volume 16, issue 3, pages 1-13, September.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.