Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2021

• Grigolon, Laura & ,, 2021, "Blurred boundaries: a flexible approach for segmentation applied to the car market," CEPR Discussion Papers, Centre for Economic Policy Research, number 15630, Jan.
• Pranjjal Shukla & Dipen Paul & Sushant Malik & Dharmesh K. Mishra, 2021, "The Role of Green Marketing in Energy Conservation in the Domestic Sector," International Journal of Energy Economics and Policy, Econjournals, volume 11, issue 1, pages 263-269.
• Enrico C. Mendoza, 2021, "A Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 1-10.
• Vic Benuyenah, 2021, "Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 59-66.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021, "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 30-35.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021, "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, volume 11, issue 4, pages 23-28.
• Tshepo Tlapana, 2021, "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, volume 11, issue 5, pages 1-6.
• Padilla, Jorge & Piccolo, Salvatore & Vasconcelos, Helder, 2021, "Should vertically integrated platforms be mandated to share information with their rivals?," Economics Letters, Elsevier, volume 203, issue C, DOI: 10.1016/j.econlet.2021.109849.
• Bao, May Xiaoyan & Cheng, Xiaoyan & Smith, David & Tanyi, Paul, 2021, "CEO pay ratios and financial reporting quality," Global Finance Journal, Elsevier, volume 47, issue C, DOI: 10.1016/j.gfj.2019.100506.
• Donnelly, Grant E. & Simester, Duncan I. & Norton, Michael I., 2021, "The short and long-run impact of empowering customers in corporate social responsibility initiatives," Journal of Economic Behavior & Organization, Elsevier, volume 192, issue C, pages 616-637, DOI: 10.1016/j.jebo.2021.10.035.
• Franses, Philip Hans, 2021, "Modeling box office revenues of motion pictures✰," Technological Forecasting and Social Change, Elsevier, volume 169, issue C, DOI: 10.1016/j.techfore.2021.120812.
• Küster, Inés & Pascual, Juan J., 2021, "Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Torres Zamudio, Marleny & González Castro, Yolanda & Manzano Durán, Omaira, 2021, "Methodological elements to design a city branding with the use of grounded theory," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Thomas O. Uitz & Eva Jancikova, 2021, "Service Failures and How the Perception of Justice Affects the Level of Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 105-117.
• Arasu Raman, 2021, "Predicaments in Business Ventures Encountered by Women Entrepreneurs in Malaysia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 464-473.
• Malgorzata Pol & Jerzy Tutaj, 2021, "The Safety Factor and the Level of Customer Satisfaction in Polish and Czech Historic Buildings in Covid-19 Era," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 649-661.
• Augustyna Burlita & Edyta Rudawska, 2021, "Dysfunctional Behaviors at Work: The Case of Employees in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 493-506.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2021, "Social Media in Marketing Activities of Enterprises in the Light of the Analysis of Empirical Research Results," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 647-658.
• Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021, "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 198-209.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021, "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, volume 13, issue 19, pages 1-18, September.
• Kurniawati, 2021, "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr277, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Jean-Pierre Dubé & Ali Hortaçsu & Joonhwi Joo, 2021, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Marketing Science, INFORMS, volume 40, issue 4, pages 637-660, July, DOI: 10.1287/mksc.2020.1280.
• Florin Ioan Scortescu & Gheorghe Scortescu, 2021, "Considerations Regarding Price Differences Registered on Packaging," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 276-291, December, DOI: https://doi.org/10.18662/upalaw/81.
• Miguel Ángel Bautista Hernández & Christian Mauricio Hernandez Villanueva, 2021, "Investigación y análisis de los servicios que demandan los propietarios de mascotas del sector independencia en la ciudad de Morelia, Michoacán, México," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, chapter 5, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno, "La investigación empírica en las ciencias administrativas y negocios".
• Rosa Esperanza Díaz Torres & Jessica Lopez Varela, 2021, "Diagnóstico de Aplicación de la Mezcla de Mercadotecnia en las Pymes de Santa María de El Oro, Durango," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, chapter 7, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno, "La investigación empírica en las ciencias administrativas y negocios".
• Pablo Kurlat & Florian Scheuer, 2021, "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, volume 88, issue 2, pages 800-850.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 779-786, December.
• Juan Carlos Gázquez–Abad & Leonardo G. Garcés Pinedo & José Luis Ruiz–Real & Francisco J. Martínez–López, 2021, "Situación actual de la investigación en distribución comercial. Especial referencia al contexto español," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2104, Nov, revised Nov 2021.
• Rashid, Muhammad, 2021, "A brief perspective on globalization," MPRA Paper, University Library of Munich, Germany, number 108045, Mar.
• Sajid, Zoya & Iftikhar, Naba & Ghouri, Ushna & Siddiqui, Humbal & Uddin, Kaleem, 2021, "Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services," MPRA Paper, University Library of Munich, Germany, number 108938.
• Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021, "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper, University Library of Munich, Germany, number 109251, Jun.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021, "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper, University Library of Munich, Germany, number 110476, Nov.
• Abdelmaged, Mohamed Adel Mahmoud, 2021, "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper, University Library of Munich, Germany, number 110491.
• Yousuf, Sukaina, 2021, "Evolving Trend of Manufacturer-Retailer Outlets in the Textile Sector of Pakistan," MPRA Paper, University Library of Munich, Germany, number 116508, Nov, revised 13 Oct 2022.
• Nguyen, Luan-Thanh, 2021, "Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis," MPRA Paper, University Library of Munich, Germany, number 120556, Jul, revised 05 Jan 2022.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021, "Peer Effects in Product Adoption," Working Papers, Princeton University. Economics Department., number 2021-66, Jan.
• Ebhote Oseremen, 2021, "Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 80, pages 24-42, June.
• Gheorghe JINGA & Adrian IACOBINI, 2021, "Marketing and Management Steps to be taken in setting a Sport Club in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 3, pages 389-399, July.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Nur Farihah Bt. Isamudin & Muhammad Tahir Jan, 2021, "The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 19-36.
• Magdalena Sobocinska, 2021, "Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise (Sztuczna inteligencja i ludzki talent w podejmowaniu decyzji z zakresu marketingu w przedsiebiorstwie)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 65-76.
• Neviana Krasteva, 2021, "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 20, issue 1, pages 109-129, September.
• Aikaterini Manthiou & Phil Klaus & Volker G. Kuppelwieser & William Reeves, 2021, "Man vs machine: examining the three themes of service robotics in tourism and hospitality," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 511-527, September, DOI: 10.1007/s12525-020-00434-3.
• Henner Gimpel & Tobias Manner-Romberg & Fabian Schmied & Till J. Winkler, 2021, "Understanding the evaluation of mHealth app features based on a cross-country Kano analysis," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 765-794, December, DOI: 10.1007/s12525-020-00455-y.
• Thomas W. L. Norman, 2021, "Evolutionary stability in the generalized second-price auction," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 71, issue 1, pages 235-250, February, DOI: 10.1007/s00199-019-01240-5.
• Shinichi Yamaguchi, 2021, "The effect of online C2C markets on new-product-purchasing behavior: an empirical analysis of Japanese selling apps," SN Business & Economics, Springer, volume 1, issue 1, pages 1-21, January, DOI: 10.1007/s43546-020-00022-9.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021, "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, volume 13, issue 1, pages 49-56, January, DOI: 10.2478/fman-2021-0004.
• Laura Grigolon, 2021, "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, volume 12, issue 4, pages 1273-1305, November, DOI: 10.3982/QE1434.
• Philip Kotler & Den Huan Hooi, 2021, "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, ISBN: ARRAY(0x75da73c0), September.
• Jochen Wirtz & Christopher Lovelock, 2021, "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, ISBN: ARRAY(0x755c1ae8), September.
• Christopher H. Lovelock, 2021, "Sullivan Ford Auto World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "Services Marketing People Technology Strategy".
• Lauren K. Wright, 2021, "Dr. Beckett’s Dental Office," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, "Services Marketing People Technology Strategy".
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021, "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, "Services Marketing People Technology Strategy".
• Christopher S. Tang & Jochen Wirtz, 2021, "Uber’s Unintended Burdens," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, "Services Marketing People Technology Strategy".
• Mark Colgate, 2021, "Kiwi Experience," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes, 2021, "Revenue Management at The View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Jochen Wirtz, 2021, "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, "Services Marketing People Technology Strategy".
• Lorelle Frazer, 2021, "Aussie Pooch Mobile," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021, "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, "Services Marketing People Technology Strategy".
• James Heskett & Roger Hallowell, 2021, "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Loizos Heracleous, 2021, "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Thomas Menkhoff, 2021, "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, "Services Marketing People Technology Strategy".
• Christopher Lovelock & Jochen Wirtz, 2021, "Menton Bank," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, "Services Marketing People Technology Strategy".
• Youngme Moon & John Quelch, 2021, "Starbucks: Delivering Customer Service," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, "Services Marketing People Technology Strategy".
• Jochen Wirtz, 2021, "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, "Services Marketing People Technology Strategy".
• Christopher H. Lovelock, 2021, "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021, "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, "Services Marketing People Technology Strategy".
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021, "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Ron Kaufman, 2021, "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, "Services Marketing People Technology Strategy".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Three Decades Journey," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Anatomy Of Change," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "4c Diamond Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Envisioning Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Seljan, Sanja & Starešinić, Berislava & Horvat, Sara, 2021, "National Brand Identity: Pilot Study on Perception of Croatian Student Population," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/UTSQ4691.

2020

• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Lorena Tedesco & Juan M.C. Larrosa, 2020, "El precio como pilar de la rentabilidad de un negocio. Determinación del mismo según atributos para el Aceite de Oliva del Sudoeste Bonaerense," Asociación Argentina de Economía Política: Working Papers, Asociación Argentina de Economía Política, number 4365, Nov.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020, "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020, "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 168-181, August.
• Mazze, Edward M., 2020, "Applying artificial intelligence to marketing decision-making," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 196-197, May.
• Bunn, Colin, 2020, "Optimising the impact of promotional activity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 198-209, May.
• Thomas, Ian, 2020, "Getting ready for the California Consumer Privacy Act: Building on General Data Protection Regulation preparedness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 210-222, May.
• Stanley, Ann & Truman, Ed, 2020, "Using the FUSEDIT Framework to combine lead and sales data for a customer relationship management integration project," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 223-232, May.
• Ahlemeyer-Stubbe, Andrea, 2020, "How to leverage internet of things data to generate benefits for sales and marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 233-242, May.
• Block, Martin P. & Schultz, Don E., 2020, "Segmenting consumers based on willingness to share data for marketing purposes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 243-255, May.
• Moussa, Salim, 2020, "Complaining with emojis: Some conceptual and analytical aspects," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 256-265, May.
• Karasev, Alexander P., 2020, "Adaptive methods for creating consumer lifestyle models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 266-281, May.
• Squires, Martin, 2020, "`Predictive Analytics for Marketers: Using Data Mining for Business Advantage` by Barry Leventhal," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 3, pages 282-283, May.
• Malin, Denis, 2020, "The more things change the more they remain the same," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 292-293, May.
• Mitchell, Tim & Cheung, Benny, 2020, "Using behavioural science to reduce opportunistic insurance fraud," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 294-303, May.
• Abbas, Zain & Merbis, Roland & Motruk, Artur, 2020, "Leveraging machine learning to deepen customer insight," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 304-311, May.
• Howarth, Paul, 2020, "Why human involvement is still required to move text analytics technologies leveraged with artificial intelligence from the trough of disillusionment to the plateau of productivity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 312-323, May.
• Betts, Andy, 2020, "Martech leadership: The symbiotic development of technology and talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 324-332, May.
• Grigsby, Mike, 2020, "Using segmentation to improve strategy and predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 333-339, May.
• Kingsnorth, Simon, 2020, "Ensuring consistency in the ever dynamic analytics landscape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 340-346, May.
• Eifrem, Emil, 2020, "How graphs help marketers get super slick on user data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 347-353, May.
• Davies, Alec & Green, Mark A. & Riddlesden, Dean & Singleton, Alex D., 2020, "Using loyalty card records and machine learning to understand how self-medication purchasing behaviours vary seasonally in England, 2012–2014," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 354-370, May.
• Sarda, Lovekesh & Singh, Jagwinder, 2020, "Personal values and the purchase of mass media entertainment services in rural India," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 5, issue 4, pages 371-386, May.
• Angel, Gary, 2020, "Case study: In-store display and visual merchandising analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 13-21, June.
• Gross, Ted William, 2020, "Sentiment analysis and emotion recognition: Evolving the paradigm of communication within data classification," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 22-36, June.
• Khatry, Sarah, 2020, "Facebook and Pandora’s box: How using Big Data and Artificial Intelligence in advertising resulted in housing discrimination," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 37-45, June.
• Hanssens, Dominique M., 2020, "Marketing science and epidemiology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 4-5, June.
• Kulkarni, Radhika V., 2020, "Building analytics teams for success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 46-56, June.
• Patterson, Laura, 2020, "Four pivotal capabilities for marketers to support the growth mandate," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 57-64, June.
• Alowaish, Mai, 2020, "Using event-based models for cross-device insights into the user journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 6-12, June.
• Kamena, Roger, 2020, "Adapting the enterprise data lake architecture for marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 65-72, June.
• Saini, Chand P. & Gupta, Neha, 2020, "Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and evaluation laboratory method," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 73-84, June.
• Malin, Denis, 2020, "`The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable` by Seth Earley," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 85-86, June.
• Earley, Seth, 2020, "`Fast Track Your Business: A Customer-Centric Approach to Accelerate Market Growth` by Laura Patterson," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 1, pages 87-90, June.
• Kwartler, Ted, 2020, "Analytics with a conscience: Values-based decision making within marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 100-101, October.
• D’Alessandro, Kate & Perlman, Steve, 2020, "Hiring strategies beyond the pandemic: Attracting the best marketing analytics and business intelligence talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 102-110, October.
• Bridger, Darren, 2020, "Response latency measures in questionnaires: A brief overview," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 111-118, October.
• Cornigeanu, Iulia, 2020, "A detective’s story: How tiny clues can reveal great opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 119-125, October.
• Ma, Arnold, 2020, "Customer relationship management with WeChat: How to apply analytics principles to social media in China," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 126-135, October.
• Vezzoli, Michela & Zogmaister, Cristina & Van Den Poel, Dirk, 2020, "Will they stay or will they go? Predicting customer churn in the energy sector," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 136-150, October.
• Maity, Devdeep, 2020, "An insight into customers’ product return intentions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 151-168, October.
• Abdelmounaim, Kerkri, 2020, "The influence of social media communities on brand loyalty: Case study of Morocco’s telephone operating companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 2, pages 169-178, October.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 301-302, March.
• Harasta, Joseph, 2020, "Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 303-316, March.
• De Talhouet, Gael, 2020, "Quantum Marketing: A new way to think marketing and create exponential growth," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 317-329, March.
• May, Teresa & Chretien, Todd & Jones, Christine Brandt & Hanssens, Dominique M., 2020, "Beyond CSAT — building brands with integrated insights to drive results," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 330-339, March.
• Gregory, James R., 2020, "Making intangibles tangible: An emerging business issue," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 340-346, March.
• Marrone, Stefano, 2020, "Telling stories in seconds: A success framework for brands," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 347-358, March.
• Mastromartino, Brandon & Zhang, James J. & Wann, Daniel L., 2020, "Managerial perspectives of fan socialisation strategies for marketing to new NHL fans," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 359-367, March.
• Haumer, Florian & Kolo, Castulus & Reiners, Sarah, 2020, "The impact of augmented reality experiential marketing on brand equity and buying intention," Journal of Brand Strategy, Henry Stewart Publications, volume 8, issue 4, pages 368-387, March.
• Light, Larry, 2020, "Financial engineering can destroy brands, but there is a way forward," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 18-26, June.
• Daun, Winfried & Schäfer, Sven, 2020, "Pandora’s box? The promise and peril of branded content partnerships," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 27-37, June.
• Davidovic, David, 2020, "Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 38-43, June.
• Kessler, Leigh & Robins, Steven F., 2020, "Why brands looking to stand out should look to stand-ups," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 44-58, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 5-6, June.
• Finch, David J. & Abeza, Gashaw & O’Reilly, Norm & Mikkelson, Anthony, 2020, "Esport sponsorship: Practitioners’ perspectives on emerging trends," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 59-74, June.
• Kullnig, Christoph & Obermüller, Anja & Aichhorn, Katherine, 2020, "Improving campaign performance using purpose marketing: Case study of Run For The Oceans," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 7-17, June.
• Sciarrino, Joann & Prudente, John, 2020, "To market, to market: How creative treatments of in-store branded content impact sales," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 1, pages 75-90, June.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 101-102, September.
• Aaker, David, 2020, "Winning against a dominant brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 103-112, September.
• Haas, Tracie, 2020, "Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 113-122, September.
• Euchler, Gordon & Liedtke, Nils, 2020, "The importance of being not too earnest: Creativity in the boardroom," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 123-130, September.
• Ho, Adrian, 2020, "Bridging brand and experience design," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 131-142, September.
• Rizzo, Tony, 2020, "The use of timing to increase personalisation, message impact and response rate," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 143-151, September.
• Schram, Ryan, 2020, "The state of the creator economy," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 152-162, September.
• Mcghee, Tim, 2020, "The evolution of naming rights agreements in the United States," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 163-170, September.
• Jones, Valerie K. & Wang, Ming (Bryan), 2020, "Firearms, brass knuckles… and Instagram: Intended and unintended influence of social media advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 2, pages 171-189, September.
• Beckett, Simon, 2020, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 197-198, December.
• Tait, Bruce J., 2020, "The real gamble is playing the same game as your competitors," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 199-210, December.
• Jones, Casey & Bonevac, Daniel, 2020, "Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 211-221, December.
• Bailey, Christopher K. & Selle, Susan S., 2020, "Putting your purpose into practice: Why introspection is essential for building a successful brand," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 222-230, December.
• Kramer, Markus, 2020, "Driving profit and doing good: The transformational power of purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 231-239, December.
• Nightingale, Kate, 2020, "Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 240-253, December.
• Cronin-Gilmore, Julia & Maguire, Diana & Asgarpoor, Jena Shafai & Nabavi, Majid, 2020, "Building a woman’s brand through serving on nonprofit boards," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 254-270, December.
• Kiprop, Bridgitte & Samii, Leila, 2020, "Cause-related marketing in a polarised global marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 3, pages 271-283, December.
• Parks, Jamie & Tong, Xiao, 2020, "The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 102-116, May.
• Chun, Wootae, 2020, "Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 117-132, May.
• Zwanka, Russell J., 2020, "Customer trait profiling: A conceptual framework for lifestyle marketing in food retail," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 133-147, May.
• Havard, Cody T. & Achen, Rebecca M. & Ryan, Timothy D., 2020, "Female fans’ perceptions of and reactions to rival teams," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 148-160, May.
• Kyriacou, Evdoxia & Panigyrakis, George G., 2020, "Organisational culture at higher educational institutions: The importance of internal marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 161-171, May.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 97-97, May.
• Flores, Lucy & Barreto, Matt A., 2020, "Latina voters: The key electoral force," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 4, issue 2, pages 98-101, May.
• Yan, Shuo & Chapa, Sindy, 2020, "Exploring the use of shock advertising by for-profit and nonprofit organisations in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 11-21, September.
• Beniflah, Jake, 2020, "Is corporate America ready for a multicultural America? A dynamic capabilities perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 22-35, September.
• Zhang, Ruonan & Chang Bi, Nicky & Kodzi, Papaa & Goodwin, Alana & Wasilewski, Klaudia & Mccurdy, Eiko, 2020, "From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 36-48, September.
• Johnson Iii, Richard Greggory & Renderos, Hugo & Kaimanu, Theresa, 2020, "Marketing tobacco products to communities of colour and a much-needed plan for change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 49-59, September.
• Beniflah, Jake, 2020, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 5-5, September.
• Beniflah, Jake & Cartagena, Chiqui, 2020, "COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 6-10, September.
• Diehl, Francene Scott & Marín, Luz Stella & Zreiqat, Majed, 2020, "An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 60-75, September.
• Havard, Cody T. & Fuller, Rhema D. & Silkes, Carol A., 2020, "Examining rivalry and outgroup derogation among underrepresented college students," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 1, pages 76-85, September.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 296-297, March.
• Day, James, 2020, "Going Mobile: Using influencer marketing to launch a classic game to an all-new audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 298-305, March.
• Sinarski, Matt & Fellner, Melissa & Varju, Marissa, 2020, "Measuring business outcomes in biopharmaceutical digital healthcare marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 306-313, March.
• Peres, Louise, 2020, "Influencer marketing: How to run successful and authentic video campaigns with creators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 314-320, March.
• Alexis, Christine, 2020, "The three-trillion dollar market brands should not overlook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 321-331, March.
• Jiang, Shan & Hua, Xiaxin & Parviainen, Robert, 2020, "How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 332-343, March.
• Mullan, Anita & Kidney, Etain, 2020, "Humanising of the brand voice on social media: The case of government agencies and semi-state bodies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 344-354, March.
• Buffard, Jonathan & Papasava, Angeliki, 2020, "A quantitative study on the impact of emotion on social media engagement and conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 7, issue 4, pages 355-375, March.
• Mcdonald, Ellie, 2020, "Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 21-32, June.
• Bergstein, Heather & Nesin, Bourcard, 2020, "Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 33-45, June.
• Beckett, Simon, 2020, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Federico, Francesco, 2020, "A journey of digital marketing transformation: From distributed solo players to embedded digital excellence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 46-57, June.
• Kamerer, David, 2020, "Reconsidering bounce rate in web analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 58-67, June.
• Stamm, Amy, 2020, "Apollo 50: How one museum celebrated the first Moon landing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 1, pages 6-20, June.