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Breaking down university silos to build an innovative principal giving programme

Author

Listed:
  • Calvert, Lisa D.

    (CEO, Washington State University Foundation, USA)

  • Hollenbeck, Cynthia J.

    (Senior Development Writer and Editor, Washington State University Foundation, USA)

  • Miles, Victoria

    (Senior Director of Principal Giving, Washington State University Foundation, USA)

  • Winfree, Nickole

    (Senior Strategist of Principal Giving, Washington State University Foundation, USA)

Abstract

In 2017, under new leadership, the Washington State University Foundation (WSUF) reviewed its administrative organisation, internal and external communications, and fundraising processes in anticipation of its next major campaign. An internal task force assessed the foundation’s strengths, vulnerabilities and missed opportunities in an effort to maximise the university’s fundraising potential. The task force conducted a benchmarking study with WSU’s peer institutions that operate principal giving programmes. In reviewing this research, the WSUF discovered recurring themes and best practices across the multiple institutions. This paper discusses how the WSUF identified building a strong collaboration between leaders, academics, front-line fundraisers and support staff within a centralised, donor-centric principal giving programme as key to moving into a new era of philanthropy.

Suggested Citation

  • Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole, 2020. "Breaking down university silos to build an innovative principal giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 6-14, June.
    • Handle: RePEc:aza:jeam00:y:2020:v:5:i:1:p:6-14
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    More about this item

    Keywords

    principal giving; philanthropy; build programme; strategy; development; advancement;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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