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Markplus Tourism — Leveling Up Local Competitiveness

In: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY

Author

Listed:
  • Hermawan Kartajaya
  • Philip Kotler
  • Den Huan Hooi

Abstract

The following sections are included:ESTABLISHMENT OF MARKPLUS TOURISMMARKPLUS’S GUIDELINE TO SUSTAINABLE TOURISMCASE STUDY: A GUIDEBOOK FOR NATIONAL PARK DESTINATIONS

Suggested Citation

  • Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 8, pages 123-128, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811221729_0008
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    Keywords

    Marketing; Entrepreneurship; Purpose; Passion; Sustainable Success; Competitiveness; Creativity; Segmentation; Targeting; Positioning; Differentiation; Marketing Mix; Product Price; Place; Promotion; Brand; Service; Process; Communitisation; Confirmation; Clarification; Codification; DNA; Co-Creation; Conversation; Communal Activation; Currency; Commercialisation; Character; Care; Collaboration; Product-centric; Market-centric; Human-Centric; Human-to-Human Interaction; Machine-to-Machine Interface; Youth; Women; Netizens;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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