IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2020v7i4p314-320.html
   My bibliography  Save this article

Influencer marketing: How to run successful and authentic video campaigns with creators

Author

Listed:
  • Peres, Louise

    (Amino Apps, USA)

Abstract

This article presents Amino Apps’ approach to influencer marketing, sharing its strategy on working with independent content creators on paid YouTube collaborations. The paper describes YouTube’s power as a marketing and community platform and highlights the benefits of betting on creators’ endorsements versus traditional, scripted advertising. Finally, it showcases Amino’s six best practices for creating effective video campaigns with influencers. These best practices can help businesses, both large and small, achieve a number of marketing objectives — from brand awareness and increasing sales to user acquisition and retention.

Suggested Citation

  • Peres, Louise, 2020. "Influencer marketing: How to run successful and authentic video campaigns with creators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 314-320, March.
    • Handle: RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:314-320
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/5556/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/5556/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    influencer marketing; creators; YouTube; social media marketing; online video;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2020:v:7:i:4:p:314-320. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.