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Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation

Author

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  • Szustaczek, Christine

    (Sheridan College, Canada)

Abstract

This case study outlines the blueprint developed by one postsecondary institution in Canada to communicate with stakeholders during the longest academic strike in its 50-year history. It examines the values, principles and frameworks that were used to ground its response and presents the strategies, tactics and messages deployed at all stages of the labour disruption. The paper provides evidence to demonstrate how a commitment to two-way communication enabled the institution to attain business outcomes and maintain its historically strong relationship with its students and employees.

Suggested Citation

  • Szustaczek, Christine, 2020. "Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 353-363, March.
    • Handle: RePEc:aza:jeam00:y:2020:v:4:i:4:p:353-363
    as

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    More about this item

    Keywords

    issues management; crisis communications; labour relations; reputation management; professional communication;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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