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The Effect of Perceived Value and Satisfaction on Repeat Purchase

Author

Listed:
  • Aprihatiningrum Hidayati

    (Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No. 9-19, 10340, Jakarta, Indonesia Author-2-Name: Ronny Kountur Author-2-Workplace-Name: Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No. 9-19, 10340, Jakarta, Indonesia Author-3-Name: Vitalijs Ra�cevskis Author-3-Workplace-Name: Sekolah Tinggi Manajemen PPM, Jl. Menteng Raya No. 9-19, 10340, Jakarta, Indonesia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - This study set out to examine the effect of perceived value and satisfaction on repeat purchase. Training service companies are competing by encouraging their managers to increase repeat purchase.Methodology/Technique - Data from a survey of 300 customers of public training are used to scientifically verify the model. Path analysis is used to process the data.Findings - Results show that perceived value and satisfaction have indirect effect on repeat purchase through the mediating role of service quality. Satisfaction and perceived value are important predictors in enhancing service quality, but do not directly affect repeat purchase. Surprisingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training service companies should exert all efforts to improve service quality through service delivery training for their employees.Novelty - Most of literature considers purchase as an attitudinal (namely purchase intention), while this study focuses on behavioural (namely repeat purchase) that consider to be more actual and impactful for companies' sustainability.Type of Paper - Empirical.

Suggested Citation

  • Aprihatiningrum Hidayati, 2020. "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals jmmr255, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr255
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    References listed on IDEAS

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    1. Brady, Michael K. & Robertson, Christopher J., 2001. "Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study," Journal of Business Research, Elsevier, vol. 51(1), pages 53-60, January.
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    More about this item

    Keywords

    Path Analysis; Perceived Value; Repeat Purchase; Satisfaction; Service Quality;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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