Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage
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Keywords
Perceived newness; relative advantage; green innovation; green residence; perceived price; green perceived value; purchase intention.;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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