IDEAS home Printed from https://ideas.repec.org/a/jfr/jms111/v7y2016i2p31-45.html
   My bibliography  Save this article

The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products

Author

Listed:
  • Shwu-Ing Wu
  • Hui-Ling Chang

Abstract

As technologies have become ever innovative and mobile devices have become ever popular in recent years, most enterprises have been seeking innovation in their products to enhance the purchase intention of consumers and thus maintain their competitiveness. APPLE WATCH is one of such products. This study adopted the literature analysis and the empirical research to discuss the relevance among consumers¡¯ perceived values (functional value, emotional value, epistemic value, social value, and conditional value), attitudes, purchase intention and actual purchase behavior and analyzed the differences in the relations among all the perspectives between those who had other APPLE products and those who did not. Through a questionnaire, this study adopted the convenience sampling in an investigation into those aging 20 or more in Taiwan and collected 760 valid copies. According to the results, there were significant differences in the intensity of five relation paths between those who had other APPLE products and those who did not. Specifically, (1) functional value had more significant positive effects on the path of consumer behaviors among those who did not have other APPLE products than among those who did; (2) epistemic value had more significant positive effects on the path of consumer attitudes among those who had other APPLE products than among those who did not; (3) conditional value had more significant positive effects on the path of consumer attitudes among those who did not have other APPLE products than among those who did; (4) emotional value had more significant positive effects on the path of consumers¡¯ purchase intention among those who had other APPLE products than among those who did not; (5) epistemic value had more significant negative effects on the path of consumers¡¯ purchase intention among those who had other APPLE products than among those who did not. The research results showed that there might be some differences in behavior model between the two groups. These results can serve as reference for practitioners in their making decisions on marketing.

Suggested Citation

  • Shwu-Ing Wu & Hui-Ling Chang, 2016. "The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 7(2), pages 31-45, May.
    • Handle: RePEc:jfr:jms111:v:7:y:2016:i:2:p:31-45
    DOI: 10.5430/jms.v7n2p31
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/9431/5717
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/9431
    Download Restriction: no
    File URL: https://libkey.io/10.5430/jms.v7n2p31?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rabik Ar Chatterjee & Jehoshua Eliashberg, 1990. "The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach," Management Science, INFORMS, vol. 36(9), pages 1057-1079, September.
    2. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    3. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Umbas Krisnanto & Widya Riani Utami, 2018. "Gender Interview on Functional Design, Hedonist, Symbolic Benefits for Motorcycle Buying Decision," Business and Management Studies, Redfame publishing, vol. 4(2), pages 17-23, June.
    2. Giao, Ha Nam Khanh, 2019. "The Impact of Perceived Brand Globalness on Consumers Purchase Intention and the Moderating Role of Consumer Ethnocentrism An Evidence from Vietnam," OSF Preprints wygrf, Center for Open Science.
    3. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    4. Chakraborty, Debarun & Paul, Justin, 2023. "Healthcare apps’ purchase intention: A consumption values perspective," Technovation, Elsevier, vol. 120(C).
    5. Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020. "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 443-456.
    6. Lorenza Kirana & Nila A. Windasari, 2019. "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 30-41.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mirza A. Haq, Arsalan Mujahid Ghouri, 2017. "Distinctive Characteristics of Mobile Advertising in Measuring Consumers' Attitude: An Empirical Study," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(2), pages 199-216, October.
    2. Seon Hee Kim & Se Ran Yoo & Hyeon Mo Jeon, 2022. "The role of experiential value, novelty, and satisfaction in robot barista coffee shop in South Korea: COVID-19 crisis and beyond," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 771-790, September.
    3. Raja Kifaya & Daniele Rama, 2023. "Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory," Italian Journal of Marketing, Springer, vol. 2023(2), pages 161-177, June.
    4. Suhaiza Zailani & Mohammad Iranmanesh & Sunghyup Sean Hyun & Mohd Helmi Ali, 2019. "Applying the Theory of Consumption Values to Explain Drivers’ Willingness to Pay for Biofuels," Sustainability, MDPI, vol. 11(3), pages 1-13, January.
    5. Eslami, Hossein & Krishnan, Trichy, 2023. "New sustainable product adoption: The role of economic and social factors," Energy Policy, Elsevier, vol. 183(C).
    6. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    7. Qin, Yao & Shi, Linda Hui & Song, Lei & Stöttinger, Barbara & Tan, Kang (Frank), 2018. "Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai: A phenomenon beyond counterfeit," Business Horizons, Elsevier, vol. 61(2), pages 229-237.
    8. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    9. Markus Blut & Cheng Wang, 2020. "Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 649-669, July.
    10. Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019. "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 158-168.
    11. Khan, Ali Nawaz & Jabeen, Fauzia & Mehmood, Khalid & Ali Soomro, Mohsin & Bresciani, Stefano, 2023. "Paving the way for technological innovation through adoption of artificial intelligence in conservative industries," Journal of Business Research, Elsevier, vol. 165(C).
    12. Jang, Seongsoo & Kitchen, Philip Jame & Kim, Jinwon, 2018. "The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses," Journal of Business Research, Elsevier, vol. 92(C), pages 250-259.
    13. Saarijärvi, Hannu & Mitronen, Lasse & Yrjölä, Mika, 2014. "From selling to supporting – Leveraging mobile services in the context of food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 26-36.
    14. Pengji Wang & Adrian T. H. Kuah & Qinye Lu & Caroline Wong & K. Thirumaran & Emmanuel Adegbite & Wesley Kendall, 2021. "The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 325-346, May.
    15. Terason Sid, 2021. "Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived Value," Polish Journal of Sport and Tourism, Sciendo, vol. 28(3), pages 35-41, September.
    16. Debora Bettiga & Lucio Lamberti & Emanuele Lettieri, 2020. "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach," Health Care Management Science, Springer, vol. 23(2), pages 203-214, June.
    17. Neringa Ivanauskiene & Vilte Auruškeviciene & Vida Skudiene & Sarunas Nedzinskas, 2012. "Customer perceptions of value: case of retail banking," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(1).
    18. Anita Gärling & John Thøgersen, 2001. "Marketing of electric vehicles," Business Strategy and the Environment, Wiley Blackwell, vol. 10(1), pages 53-65, January.
    19. Hwang, ShinYoung & Kim Seongcheol, 2017. "What triggers the use of mIM service provider’s sequel O2O service extensions?," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168494, International Telecommunications Society (ITS).
    20. Jin, Ting & Prentice, Catherine & Shao, Wei, 2021. "Identifying antecedent conditions for luxury brand purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jms111:v:7:y:2016:i:2:p:31-45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://jms.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.