IDEAS home Printed from https://ideas.repec.org/p/rug/rugwps/08-532.html
   My bibliography  Save this paper

Motivated Consumer Innovativeness: Concept and Measurement

Author

Listed:
  • B. VANDECASTEELE

    ()

  • M. GEUENS

    ()

Abstract

Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better account for the consumer-product relation. An exploratory and confirmatory study (with 780 respondents in total) indicates that four types of motivations underlie consumer innovativeness: functional, hedonic, social and cognitive. The proposed 28-item Motivated Consumer Innovativeness scale proves to be reliable, valid and goes beyond existing innovativeness scales.

Suggested Citation

  • B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
  • Handle: RePEc:rug:rugwps:08/532
    as

    Download full text from publisher

    File URL: http://wps-feb.ugent.be/Papers/wp_08_532.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Robertson, Thomas S & Wind, Yoram, 1980. " Organizational Psychographics and Innovativeness," Journal of Consumer Research, Oxford University Press, vol. 7(1), pages 24-31, June.
    2. Grewal, Rajdeep & Mehta, Raj & Kardes, Frank R., 2000. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership," Journal of Economic Psychology, Elsevier, vol. 21(3), pages 233-252, June.
    3. Hardesty, David M. & Bearden, William O., 2004. "The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs," Journal of Business Research, Elsevier, vol. 57(2), pages 98-107, February.
    4. Mittelstaedt, Robert A, et al, 1976. " Optimal Stimulation Level and the Adoption Decision Process," Journal of Consumer Research, Oxford University Press, vol. 3(2), pages 84-94, Se.
    5. Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. " Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Oxford University Press, vol. 28(1), pages 50-66, June.
    6. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-867, March.
    7. Simonson, Itamar & Nowlis, Stephen M., 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Research Papers 1610, Stanford University, Graduate School of Business.
    8. Steenkamp, Jan-Benedict E M & Gielens, Katrijn, 2003. " Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods," Journal of Consumer Research, Oxford University Press, vol. 30(3), pages 368-384, December.
    9. Midgley, David F & Dowling, Grahame R, 1978. " Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Oxford University Press, vol. 4(4), pages 229-242, March.
    10. Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 303-315, September.
    11. Midgley, David F & Dowling, Grahame R, 1993. " A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages," Journal of Consumer Research, Oxford University Press, vol. 19(4), pages 611-625, March.
    12. Ostlund, Lyman E, 1974. " Perceived Innovation Attributes as Predictors of Innovativeness," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 23-29, Se.
    13. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. " The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 434-448, December.
    14. Wong, Nancy & Rindfleisch, Aric & Burroughs, James E, 2003. " Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale," Journal of Consumer Research, Oxford University Press, vol. 30(1), pages 72-91, June.
    15. Venkatraman, Meera P. & Price, Linda L., 1990. "Differentiating between cognitive and sensory innovativeness : Concepts, measurement, and implications," Journal of Business Research, Elsevier, vol. 20(4), pages 293-315, June.
    16. Fisher, Robert J & Price, Linda L, 1992. " An Investigation into the Social Context of Early Adoption Behavior," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 477-486, December.
    17. Hirschman, Elizabeth C, 1980. " Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 283-295, December.
    18. Vandecasteele, Bert & Geuens, Maggie, 2009. "Revising the myth of gay consumer innovativeness," Journal of Business Research, Elsevier, vol. 62(1), pages 134-144, January.
    19. B. Vandecasteele & M. Geuens, 2009. "Motivated Consumer Innovativeness: Validation and Moderation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/550, Ghent University, Faculty of Economics and Business Administration.
    20. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    21. Simonson, Itamar & Nowlis, Stephen M, 2000. " The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Journal of Consumer Research, Oxford University Press, vol. 27(1), pages 49-68, June.
    22. Park, C Whan & Lessig, V Parker, 1977. " Students and Housewives: Differences in Susceptibility to Reference Group Influence," Journal of Consumer Research, Oxford University Press, vol. 4(2), pages 102-110, Se.
    23. Dickerson, Mary Dee & Gentry, James W, 1983. " Characteristics of Adopters and Non-Adopters of Home Computers," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 225-235, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anastasova-Chopeva, Minka & Nikolov, Dimitre & Yovchevska, Plamena, 2015. "Farmers’ Adaptation: What Factors Affecting Agricultural Innovations?," 147th Seminar, October 7-8, 2015, Sofia, Bulgaria 212249, European Association of Agricultural Economists.
    2. Joerg Koenigstorfer & Andrea Groeppel-Klein, 2012. "Consumer acceptance of the mobile Internet," Marketing Letters, Springer, vol. 23(4), pages 917-928, December.
    3. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    4. repec:spr:amsrev:v:2:y:2012:i:2:d:10.1007_s13162-011-0008-z is not listed on IDEAS
    5. repec:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0009-y is not listed on IDEAS
    6. Rujipun Assarut & Somkiat Eiamkanchanalai, 2015. "Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 21-41.
    7. Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016. "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers 2016129, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2016.
    8. B. Vandecasteele & M. Geuens, 2009. "Motivated Consumer Innovativeness: Validation and Moderation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/550, Ghent University, Faculty of Economics and Business Administration.
    9. repec:spr:svcbiz:v:11:y:2017:i:2:d:10.1007_s11628-016-0313-6 is not listed on IDEAS

    More about this item

    Keywords

    Consumer innovativeness; Motivation; Scale development;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rug:rugwps:08/532. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nathalie Verhaeghe). General contact details of provider: http://edirc.repec.org/data/ferugbe.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.