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Self-service innovativeness scale: introduction, development, and validation of scale

Listed author(s):
  • Arun Kumar Kaushik

    ()

    (Indian Institute of Technology, Roorkee)

  • Zillur Rahman

    ()

    (Indian Institute of Technology, Roorkee)

Registered author(s):

    Abstract Consumer innovativeness is a central variable in innovation diffusion and adoption literature. The foremost challenge confronted by investigators involved in innovation diffusion and adoption research is the problem of measuring the innovativeness construct. Furthermore, a scale measuring innovativeness towards self-service technologies (SSTs) adoption is required as SSTs have grown considerably in the last few decades. To this end, this study develops and validates a self-service innovativeness (SSI) scale applicable across a variety of SSTs. The study presents a series of six distinct phases describing the development and validation of a six-item, self-report scale. The innovativeness scale has been validated in different contexts, allowing comparisons across distinct samples (i.e., student vs. non-student sample) and different industries (i.e., retail and hospitality industries). The SSI scale presented in this paper is short, valid, reliable, and easy to administer in service domains.

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    File URL: http://link.springer.com/10.1007/s11628-015-0291-0
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    Article provided by Springer & Pan-Pacific Business Association in its journal Service Business.

    Volume (Year): 10 (2016)
    Issue (Month): 4 (December)
    Pages: 799-822

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    Handle: RePEc:spr:svcbiz:v:10:y:2016:i:4:d:10.1007_s11628-015-0291-0
    DOI: 10.1007/s11628-015-0291-0
    Contact details of provider: Web page: http://www.springer.com

    Web page: http://www.panpacificbusiness.org/

    Order Information: Web: http://www.springer.com/business/journal/11628

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    1. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-867, March.
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    7. Weijters, B. & Schillewaert, N. & Rangarajan,D. & Falk, T., 2005. "Customers'usage of self service technology in retail setting," Vlerick Leuven Gent Management School Working Paper Series 2005-19, Vlerick Leuven Gent Management School.
    8. Hirschman, Elizabeth C, 1980. " Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 283-295, December.
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