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Optimal Stimulation Level-Exploratory Behavior Models

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  • Joachimsthaler, Erich A
  • Lastovicka, John L

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Suggested Citation

  • Joachimsthaler, Erich A & Lastovicka, John L, 1984. "Optimal Stimulation Level-Exploratory Behavior Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 830-835, December.
    • Handle: RePEc:oup:jconrs:v:11:y:1984:i:3:p:830-35
    DOI: 10.1086/209018
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    Cited by:

    1. Hailin Xiao & Xiaocai Zhang, 2022. "The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    2. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    3. Sadiq, Muhammad Ahsan & Rajeswari, Balasundaram & Ansari, Lubna & Danish Kirmani, Mohd, 2021. "The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    5. Xu, Yan, 2017. "Essays on preference formation and home production," Other publications TiSEM b028fd7e-53ba-4ff6-97eb-4, Tilburg University, School of Economics and Management.

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