IDEAS home Printed from https://ideas.repec.org/p/vlg/vlgwps/2006-04.html

Consumer innovativeness and GLB: a comparative study

Author

Listed:
  • Vandecasteele, B.
  • Geuens, M.

    (Vlerick Leuven Gent Management School)

Abstract

Gays are often assumed to be innovators, but academic evidence for this assumption is lacking. Therefore, the objective of this paper was to test whether gays and heterosexuals really differ in innate and realized innovativeness, and whether the relations between the variables in an innovativeness model differ for both groups. An internet survey involving 833 respondents was carried out. MANOVA results revealed an important interaction effect between gender and sexual orientation. Gay men seem slightly more innovative than heterosexual men, but the opposite holds true for gay and heterosexual women. The innovativeness model did not differ for the four different groups (gay men, heterosexual men, gay women, heterosexual women).

Suggested Citation

  • Vandecasteele, B. & Geuens, M., 2006. "Consumer innovativeness and GLB: a comparative study," Vlerick Leuven Gent Management School Working Paper Series 2006-04, Vlerick Leuven Gent Management School.
    • Handle: RePEc:vlg:vlgwps:2006-04
    as

    Download full text from publisher

    File URL: http://www.vlerick.be/en/2524-VLK/version/default/part/AttachmentData/data/vlgms-wp-2006-04.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2006-04. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Isabelle Vandenbroere (email available below). General contact details of provider: https://edirc.repec.org/data/vlgmsbe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.