IDEAS home Printed from https://ideas.repec.org/p/vlg/vlgwps/2006-04.html
   My bibliography  Save this paper

Consumer innovativeness and GLB: a comparative study

Author

Listed:
  • Vandecasteele, B.
  • Geuens, M.

    (Vlerick Leuven Gent Management School)

Abstract

Gays are often assumed to be innovators, but academic evidence for this assumption is lacking. Therefore, the objective of this paper was to test whether gays and heterosexuals really differ in innate and realized innovativeness, and whether the relations between the variables in an innovativeness model differ for both groups. An internet survey involving 833 respondents was carried out. MANOVA results revealed an important interaction effect between gender and sexual orientation. Gay men seem slightly more innovative than heterosexual men, but the opposite holds true for gay and heterosexual women. The innovativeness model did not differ for the four different groups (gay men, heterosexual men, gay women, heterosexual women).

Suggested Citation

  • Vandecasteele, B. & Geuens, M., 2006. "Consumer innovativeness and GLB: a comparative study," Vlerick Leuven Gent Management School Working Paper Series 2006-04, Vlerick Leuven Gent Management School.
    • Handle: RePEc:vlg:vlgwps:2006-04
    as

    Download full text from publisher

    File URL: http://www.vlerick.be/en/2524-VLK/version/default/part/AttachmentData/data/vlgms-wp-2006-04.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Grewal, Rajdeep & Mehta, Raj & Kardes, Frank R., 2000. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership," Journal of Economic Psychology, Elsevier, vol. 21(3), pages 233-252, June.
    2. Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. "Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 50-66, June.
    3. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    4. Pierre Le Louarn, 1997. "La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure," Post-Print hal-02016830, HAL.
    5. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    6. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    7. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
    8. K. Jöreskog, 1971. "Simultaneous factor analysis in several populations," Psychometrika, Springer;The Psychometric Society, vol. 36(4), pages 409-426, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vandecasteele, Bert & Geuens, Maggie, 2009. "Revising the myth of gay consumer innovativeness," Journal of Business Research, Elsevier, vol. 62(1), pages 134-144, January.
    2. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    3. Seok Chan Jeong & Beom-Jin Choi, 2022. "Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices," SAGE Open, , vol. 12(4), pages 21582440221, November.
    4. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    5. Hossein Nasiri Zarandi & Fereshteh Lotfizadeh, 2016. "The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 90-103, October.
    6. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    7. Truong, Yann, 2013. "A cross-country study of consumer innovativeness and technological service innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 130-137.
    8. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    9. Hoffmann, Stefan & Soyez, Katja, 2010. "A cognitive model to predict domain-specific consumer innovativeness," Journal of Business Research, Elsevier, vol. 63(7), pages 778-785, July.
    10. Lokesh Jasrai, 2014. "Measuring Mobile Telecom Service Innovativeness Among Youth," Paradigm, , vol. 18(1), pages 103-116, June.
    11. Haris Krijestorac & Rajiv Garg & Prabhudev Konana, 2021. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2232-2251, July.
    12. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    13. Chao, Chih-Wei & Reid, Mike & Mavondo, Felix T., 2012. "Consumer innovativeness influence on really new product adoption," Australasian marketing journal, Elsevier, vol. 20(3), pages 211-217.
    14. Lee, Kyootai & Khan, Shaji & Mirchandani, Dinesh, 2013. "Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products," Journal of Business Research, Elsevier, vol. 66(12), pages 2634-2641.
    15. Olumide Olasimbo Jaiyeoba & Frederick Odongo Opeda, 2013. "Impact of Consumer Innovativeness on Shopping Styles: A Case-Study of Limkokwing University Students (Botswana)," Business and Management Horizons, Macrothink Institute, vol. 1(2), pages 107-117, December.
    16. Lin, Zhibin & Filieri, Raffaele, 2015. "Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 81(C), pages 158-168.
    17. Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    18. Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
    19. Douadia Bougherara & Lea Gosset & Raphaële Préget & Sophie Thoyer, 2023. "Innovativeness, innovation adoption and priming: Nudging farmers in a large-scale randomized experiment in France," Post-Print hal-04227775, HAL.
    20. Chen, Kee Kuo, 2014. "Assessing the effects of customer innovativeness, environmental value and ecological lifestyles on residential solar power systems install intention," Energy Policy, Elsevier, vol. 67(C), pages 951-961.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2006-04. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Isabelle Vandenbroere (email available below). General contact details of provider: https://edirc.repec.org/data/vlgmsbe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.