IDEAS home Printed from https://ideas.repec.org/a/sgm/jmcbem/v1i9y2019p30-41.html
   My bibliography  Save this article

Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations

Author

Listed:
  • Lorenza Kirana

    (School of Business and Management Institut Teknologi Bandung)

  • Nila A. Windasari

    (School of Business and Management Institut Teknologi Bandung)

Abstract

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation and value perception is crucial to determine the purchase intention. Perceived value acted as a full experience that customers received as a combination of thinking and feeling dimensions which are consistent with the utilitarian and hedonic motivations. Besides, LCGC sales have also been growing recently from the fi rst car owner until more senior customers who are predicted to have different motivations and values across generations.This study explores the LCGC car purchase intention of 240 customers in Indonesia to fi nd relationships of buyers’ motivation and perceived value to the LCGC purchase intention across generations X, Y, and Z. The result shows that hedonic motivation signifi cantly differs particularly between generation Y versus Z, and X versus Z. However, utilitarian motivation does not signifi cantly differ among generations. Further, perceived value also signifi cantly differs between generations X and Y.

Suggested Citation

  • Lorenza Kirana & Nila A. Windasari, 2019. "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 30-41.
    • Handle: RePEc:sgm:jmcbem:v:1:i:9:y:2019:p:30-41
    as

    Download full text from publisher

    File URL: http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_9/JMCBEM_1(9)_Windasari.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    2. Shwu-Ing Wu & Hui-Ling Chang, 2016. "The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 7(2), pages 31-45, May.
    3. Kesari, Bikrant & Atulkar, Sunil, 2016. "Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 22-31.
    4. Somi Yu & Jieun Lee, 2019. "The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    5. Ozaki, Ritsuko & Sevastyanova, Katerina, 2011. "Going hybrid: An analysis of consumer purchase motivations," Energy Policy, Elsevier, vol. 39(5), pages 2217-2227, May.
    6. Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019. "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 41-48.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kopplin, Cristopher Siegfried & Rösch, Stella Franca, 2021. "Equifinal causes of sustainable clothing purchase behavior: An fsQCA analysis among generation Y," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Berliner, Rosaria, 2018. "Drivers of Change in a World of Mobility Disruption: An Overview of Long Distance Travel, Shared Mobility, and Automated Vehicles," Institute of Transportation Studies, Working Paper Series qt6r64v86z, Institute of Transportation Studies, UC Davis.
    3. Joey F George & Rui Chen & Lingyao Yuan, 2021. "Intent to purchase IoT home security devices: Fear vs privacy," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-14, September.
    4. Wang, Jiaxing & Matsumoto, Shigeru, 2022. "Can subsidy programs lead consumers to select “greener” products?: Evidence from the Eco-car program in Japan," Research in Transportation Economics, Elsevier, vol. 91(C).
    5. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    6. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2020. "Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile," Sustainability, MDPI, vol. 12(11), pages 1-18, May.
    7. Malik, Faiza & Ishaq, Muhammad Ishtiaq, 2023. "Impact of minimalist practices on consumer happiness and financial well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Dubey, Subodh & Sharma, Ishant & Mishra, Sabyasachee & Cats, Oded & Bansal, Prateek, 2022. "A General Framework to Forecast the Adoption of Novel Products: A Case of Autonomous Vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 165(C), pages 63-95.
    9. Büyükdağ, Naci & Kitapci, Olgun, 2021. "Antecedents of consumer-brand identification in terms of belonging brands," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Gruber Johannes & Rudolph Christian & Kolarova Viktoriya, 2015. "Einflussfaktoren bei der Einführung des Lastenrads im urbanen Wirtschaftsverkehr," ZFW – Advances in Economic Geography, De Gruyter, vol. 59(1), pages 115-129, October.
    11. Bireswar Dutta & Hsin-Ginn Hwang, 2021. "Consumers Purchase Intentions of Green Electric Vehicles: The Influence of Consumers Technological and Environmental Considerations," Sustainability, MDPI, vol. 13(21), pages 1-23, October.
    12. Imran Khan & Furrukh Bashir & Rashid Ahmad & Muhammad Ayub, 2021. "Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 3(3), pages 233-242, December.
    13. Fe Yoo & Hye Jung Jung & Kyung Wha Oh, 2021. "Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China," Sustainability, MDPI, vol. 13(5), pages 1-19, February.
    14. Wesche, Julius P. & Plötz, Patrick & Dütschke, Elisabeth, 2016. "How to trigger mass market adoption of electric vehicles? Factors predicting interest in electric vehicles in Germany," Working Papers "Sustainability and Innovation" S07/2016, Fraunhofer Institute for Systems and Innovation Research (ISI).
    15. Perrels, Adriaan & Tuovinen, Tarja, 2012. "The Effectiveness of Differentiation of the Finnish Car Purchase Tax according to Carbon Dioxide Emission Performance," Research Reports 168, VATT Institute for Economic Research.
    16. Zhaohua Wang & Xiaoyang Dong, 2016. "Determinants and policy implications of residents’ new energy vehicle purchases: the evidence from China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 82(1), pages 155-173, May.
    17. Green, Erin H. & Skerlos, Steven J. & Winebrake, James J., 2014. "Increasing electric vehicle policy efficiency and effectiveness by reducing mainstream market bias," Energy Policy, Elsevier, vol. 65(C), pages 562-566.
    18. Chorus, Caspar G. & Koetse, Mark J. & Hoen, Anco, 2013. "Consumer preferences for alternative fuel vehicles: Comparing a utility maximization and a regret minimization model," Energy Policy, Elsevier, vol. 61(C), pages 901-908.
    19. Jinsoo Hwang & Seongseop (Sam) Kim & Insin Kim & Seulgi Park, 2023. "Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping," SAGE Open, , vol. 13(4), pages 21582440231, October.
    20. Bhat Ishfaq Hussain & Singh Sapna, 2018. "Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores," Management & Marketing, Sciendo, vol. 13(1), pages 748-760, March.

    More about this item

    Keywords

    customer motivation; hedonic; LCGC; perceived value; purchase intention; utilitarian;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:jmcbem:v:1:i:9:y:2019:p:30-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.