Customer perceptions of value: case of retail banking
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- Juan Carlos Fandos Roig & Javier Sánchez García & Miguel Ángel Moliner Tena, 2009. "Perceived value and customer loyalty in financial services," The Service Industries Journal, Taylor & Francis Journals, vol. 29(6), pages 775-789, June.
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- Banu Külter Demirgüneþ, 2015. "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, vol. 5(4), pages 211-220.
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