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Hk—The Father Of Indonesian Marketing

In: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY

Author

Listed:
  • Hermawan Kartajaya
  • Philip Kotler
  • Den Huan Hooi

Abstract

The following sections are included:WHERE IT ALL BEGANPOSITION HIMSELF WITH AL RIESMEETING WITH WARREN KEEGANFIRST ENCOUNTER WITH PHILIP KOTLERINDONESIA MARKETING ASSOCIATIONASIA MARKETING FEDERATIONWORLD MARKETING ASSOCIATION (WMA)50 GURUS WHO HAVE SHAPED THE FUTURE OF MARKETINGPUBLISHED INTERNATIONAL BOOKS

Suggested Citation

  • Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811221729_0003
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    More about this item

    Keywords

    Marketing; Entrepreneurship; Purpose; Passion; Sustainable Success; Competitiveness; Creativity; Segmentation; Targeting; Positioning; Differentiation; Marketing Mix; Product Price; Place; Promotion; Brand; Service; Process; Communitisation; Confirmation; Clarification; Codification; DNA; Co-Creation; Conversation; Communal Activation; Currency; Commercialisation; Character; Care; Collaboration; Product-centric; Market-centric; Human-Centric; Human-to-Human Interaction; Machine-to-Machine Interface; Youth; Women; Netizens;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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