A battle between branded and me too brands (unbranded) products
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References listed on IDEAS
- Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
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Keywordsbranded products; me too brands; Co-movements; Consumption patterns;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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